Post on 13-Jun-2015
MARKETING 4030MARKETING RESEARCH
Catherine FunnellLiaison Librarian(Law and Marketing&Enterprise)Sheppard Library, c.funnell@mdx.ac.ukFebruary 2012
GETTING STARTEDWITH MY UNIHUB!
Remember-to get the most from the Eresources to log in to My UniHub first
JOURNALS AND DATABASES
.....A WORD ABOUT GOOGLE!
If you use GOOGLE rather than the subscription journals and databases Middlesex provides for you remember to use the ADVANCED SEARCH option which allows for a more structured and specific search!
Once we start looking at the database Middlesex provides you will see what I mean.
ALLOWS YOU TO REFINE THE SEARCH STRATEGYADD LIMITERS-CONTROL THE PROCESS
MY UNIHUB>MY STUDY>MY LIBRARY
DEFINITIONS
JOURNALS -Contain articles that discuss current
research in very specifc areas.Articles have abstracts-descriptions to tell you what’s in them
-Short,academic ‘magazines’ that come out regularly
-Organised by date, volume and issue number, even when the journal is online
ABSTRACTS V FULL TEXT
An abstract is a short description of the article, plus the details you’ll need to find it somewhere
Full text is literally the whole text of the article, immediately accessible
On most of the databases you can choose to search for Full Text only-see the database’s help page to find out how
WE’LL LOOK AT EJOURNALS FIRST-FROM THE EJOURNALS LIST
TYPE IN TITLE OF JOURNAL
DATES INDEXED ARE 1989-PRESENTCLICK ON THE LINK
This tells us what Database the journal is indexed in and what the Coverage(Dates ) is
WE’LL CHOOSE 2006VOL 18 ISSUE 4 WINTER
DETAILS FROM MODULE HANDBOOK?TITLE,AUTHOR,DATE-CITATION
Click on PDF for on Full Text
LETTER FROM THE EDITOR
JOURNAL SEARCH FROM THE CATALOGUE
Sometimes you may find that a title is available in Print and/or Electronically
Link to Database
START YOUR SEARCHING
SEARCHING DATABASES
Databases are large collections of many journals containing many more articles
Different databases cover different subjects
They all work slightly differently but all will have a Search Box to type in subject keywords
Middlesex subscribes to lots of high quality online resources to help you with your research
BEFORE YOU START LOOKING MAKE A PLAN!!!!!
Have an idea of what ou want to find Write down lots of subject keywords to
help you find it Include synonyms-words with similar
meanings or different spellings of the same word(is it organisation OR organization?)
SUBJECT KEYWORDS
Write keywords down as you go along
As you are looking at your Results List you will see other keywords-write them down as they may be useful to use later
You can try new combinations of words to Narrow or Broaden your search
SEARCHING PHRASES
When searching by phrase you might want to try different phrases that have a similar meaning
Some of the results may be the same but you may also get some new and significant results
For Market Research tryMarket AnalysisConsumer ResearchProduct Researchas possible search keywords or phrases
DATABASES FOR JOURNAL ARTICLES-BUSINESS SOURCE COMPLETE
Our biggest database. Covers approx 2 million articles,reports,company profiles,videos abstracts.
So don’t forget to narrow your search to items you can see straight away by ticking the ‘full text only’ box
RESOURCES FOR MARKET RESEARCH REPORTSKEYNOTE
Access to over 3000 Uk and European market Intelligence reports
New titles added or updated every month Our subscription provides access to
Business Ratio Reportswhich compare, contrast and analyse the financial performance of the leading companies in each sector
Over 30 business sectors, business services,lifestyle etc
KEYNOTE(CONT’D)
Reports generally written by the companies who supply them
Each report has detailed references, global market and company profiles section
ACCESSING DATABASESMY UNIHUB>MY STUDY>MY LIBRARY
YOUR USERNAME AND PASSWORDSAME AS NETWORK LOG IN!
NOW CLICK ON MY STUDY
SCROLL DOWN TO MY LIBRARY-DATABASES
SCROLL DOWN THE LIST TO SEARCH FOR BUSINES SOURCE COMPLETE-CLICK ON IT
CHOOSE BUSINESS SOURCE COMPLETE
CHOOSE ADVANCED SEARCH
CHOOSE SUBJECT KEYWORDS CAREFULLYPHRASES IN “QUOTE MARKS”
You can search a phrase and single search word together and/or two phrases together.
RESULTS
MORE WAYS TO LIMIT RESULTSPUT A TICK(WITH THE MOUSE) IN TRADE PUBLICATIONS
HAVE FEWER RESULTS NOWJUST 45 TO BROWSE THROUGH
LET’S LOOK AT A RESULT-#7
Click on the HTML
FULL TEXT
Can save this to a Folder, send to your email,save on USB etc
“MOBILE PHONES” /FULL TEXT / PEER REVIEWED
PEER REVIEWED/CITED REFERENCES
ARTICLES CITING THIS CITATION
Allows you to gauge the REALLY important articles!
COMPANY PROFILES
CHOOSE FROM THE LIST OR TYPE IN A COMPANY NAME
BUSINESS SOURCE COMPLETEINDUSTRY PROFILE
Choose Advanced Search
Type in your subject keywords enclosed in quote marks and choose Industry profile as the Publication Type
RESULTS
LIMIT BY GEOGRAPHYGREAT BRITAIN
Click on Geography and then choose from Countries
FEWER RESULTS/12
Be aware of the other
subject keywords you
might try using
CHOOSE FROM THE RESULTS
PROFILE FROM DATAMONITOR
KEYNOTE-MARKET RESEARCH REPORTS
WE’LL LOOK AT MARKET REPORTS
LET’S LOOK AT ‘TOILETRIES’ FROM THE LIST
EXECUTIVE SUMMARY IS DISPLAYED
Click on PDF for full report
DISPLAY COMPETITOR ANALYSIS
BUSINESS RATIOS REPORTS
BUSINESS RATIO REPORTSTOILETRIES AND COSMETICS
KEYNOTE-COMPANY INFORMATION
Step 1
Step 2
CARPHONE WAREHOUSE UK LIMITED
PDF for Full Report
PASSPORT TO GMID-GLOBAL MARKET INFORMATION
Excellent for Global
Information
GETTING STARTED WITH GMID
The first time you use it you will need to Register!
SEARCH MOBILE PHONES
RESULTS-TOO MANY?
Limit by Geography
MOBILE PHONES-UK
COMPETITORS
FULL REPORT
JOURNAL ARTICLES
Can choose from one of the selected journal articles
JOURNAL ARTICLE
PROQUEST-NEWSPAPERS
MAIN SEARCH PAGE ADVANCED SEARCH
SEARCH WITH A PHRASE AND ADDED SUBJECT KEYWORD
RESULTS
FULL TEXTABSTRACT AND /OR FULL TEXT
PRINT/SAVE/EXPORT
If you have established a REFWORKS account you can export this citation to that
SET UP YOUR REFWORKS ACCOUNT
Refworks is a Bibliographic Management Tool
DATABASES-FINALLY
Evaluate your search results Initially decide which articles you
are going to read and and which ones are not useful
Evaluation is a critical skill-by this time you will know how to do it
The more you do this the more you will perfect it
EVALUATING SITES ON THE INTERNET-NON MIDDLESEX-CONSIDER THESE..............
Relevance-How useful is this site to your topic?
Authority-Who wrote and maintains the site?
Bias-Is there a Bias? Everyone is biased but how does it affect the site?
Currency-Is the site up-to-date? Feel-Easy to navigate? Links working?
SUBJECT GUIDE/APPOINTMENTS/ASK A LIBRARIAN
SUBJECT GUIDE/LINKS/NEW BOOKS ETC
APPOINTMENT
Find my name from the list
CHOOSE A SLOT
RESOURCES FROM OTHER LIBRARIES Inter Library loan/SCONUL card-If you wish to obtain a journal article
and/or book from another library you have a couple alternatives. You may either see about getting a SCONUL card from us to take to another institution OR
-Complete an Inter library loan form and send it to us and we will try to obtain the item for you
INTERLIBRARY LOAN-FROM UNIHUB
READ THE INFORMATION HERE REGARDING SUBMITTING A REQUEST
COMPLETE THE FORM AND SEND ELECTRONICALLY
SCONUL CARD-TAKE YOUR MIDDLESEX STUDENT CARD AND THE SCONUL CARD
Ask at the HelpDesk on the Ground Floor for one of these forms complete it and return to the Help Desk for a card
DISSERTATIONS
You can look at some past Middlesex Marketing Dissertations by searching the Library Catalogue
You may wish to look at Dissertations from outside Middlesex via ETHOS(the British Library service for Digitised Dissertations/Theses
ETHOS-ACCESS VIA MY MARKETING SUBJECT GUIDE
GO TO THE LIBRARY CATALOGUEDO A GENERAL KEYWORD SEARCH
RESULTS
You will need to ask the help Desk on the Ground Floor for a Dissertation Request form. Complete it and give it to them and and they will bring it out for you