Post on 09-May-2015
description
Mobile Advertising Market in India
November 2011
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Executive Summary
Drivers:
Market
Drivers &
Challenges
Trends
Competition
� Current market size of the Mobile Advertisement Market in India is approximately INR x1 bn
� The number of mobile advertising served in India is the highest with roughly x2 bn additions in the yth quarter of 20-- alone, taking the number to x3 bn
�Globally mobile marketing is expected to reach market size of INR x4 tr by 20--
� Trend of trend1 has increased which includes advertising
�Companies are opting for ads on trend2 which insures mobile inventory & efficiency
�With the growing numbers of element1 & element2, platform1 & platform2 has become
immensely attractive platform for mobile advertising
Challenges:
Major Mobile Advertising Players
Player1 Player2 Player3
Player4 Player5 Player6
� Affordability of Next Generation
Mobile Networks
� Low Smartphone & Tablet Penetration
in Rural Areas
�Colossal Wireless Subscriber Base
�Burgeoning Penetration of Mobile Devices
�Rising Usage of Mobile VAS, Applications &
Online Contents
�High Affordability
�Next Generation Mobile Networks
MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
3MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
•Introduction
•Market Overview
•Scope & Opportunities
•Drivers and Challenges
•Major Players
•Vendor Opportunity
•Key Trends & Developments
•Case Studies
•Strategic Recommendation
•Appendix – Mobile Ad Examples
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While element1 creates the content1 of the ad, element2 &
element3 offer resource1 to reach the consumers
Mobile Marketing Ecosystem
MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
Element4
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Element5
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Element6
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Element7
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• mmmmmmmmmmmmmmmmmmmmmm
• nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn
• qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq
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Mobile Marketing Value Chain
MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
Element1
Element3 Element4
Element2
Solution2
Solution1
Solution4
Element5
Element6
Mobile Networks & Wi-Fi Broadcast
Cellular Phone Tablet PC
Target Consumer (Via Devices)
Portable
Media Player
Marketing Planning & Content Creation
Solution3
6MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
Rapidly increasing mobile device usage has led to immense
opportunity for mobile advertising globally
• Burgeoning numbers of smartphones & Tablet PCs worldwide has opened newer avenues for mobile marketing
• Approximately x1 mn US citizen possess a smartphone
� With the growing trend of element1 usage, ad_type1 is set to gain significant momentum in the coming years
� Numbers of smartphone apps download is expected to increase from x2 bn in 20-- to x3 bn in 20-- generating a revenue of INR x4 bn
approximately
• Globally mobile marketing is expected to reach market size of INR x5 tr by 20--
• Cellular subscribers in Spain, France & Japan receive a1%, a2% and a3% mobile ads respectively
Market Overview – Global
Mobile Ad Banners Served (Volume) – Top Nations
Nation Market Size (mn) (Q1 2010) Quarterly Growth
Indonesia Y1 z1%
India Y2 z2%
US Y3 z3%
South Africa Y4 z4%
Canada Y5 z5%
UK Y6 z6%
Saudi Arabia Y7 z7%
Norway Y8 z8%
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Scope & Opportunities - Various Verticals (-/-)
Vertical1
Vertical2
Vertical3
Vertical4
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• fffffffffffffffffffffffff
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• hhhhhhhhhhhhhhh
• mmmmmmmmmm
• India houses colossal consumer base for various products and services in urban as well as in rural areas
• With rising economy & income levels of the citizens across the country, the opportunities for companies belonging to
various industries have intensified furthermore
• The major industries where mobile ad & mobile marketing hold immense opportunities are briefed below
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Drivers & Challenges
Drivers
Colossal Wireless Subscriber Base
Burgeoning Penetration of Mobile
Devices
Rising Usage of Mobile VAS,
Applications & Online Contents
High Affordability
Next Generation Mobile Networks
Challenges
Affordability of Next Generation
Mobile Networks
Low Smartphone & Tablet Penetration
in Rural Areas
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Major Mobile Advertising Players (-/-)
Corporate Information Business Highlights
Company Snapshot: Company1
Head Quarters City, Country
Industry Industry1
No. of.
EmployeesX
Website http://www.abcd.com
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• ttttttttttttttttt
• vvvvvvvvvvvvv
• wwwwwwwww
MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
Key Contacts
Mr. X
Position
Mr. X
Position
Mr. X
Position
Professional History
Past Jobs
Professional History
Past Jobs
Professional History
Past Jobs
Other
Education
Other
Education
Other
Education
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Some recent developments & trends in the domestic and
emerging markets
Key Trends & Development – India & Other Emerging Markets
Trends & Developments Description
Trend1
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Trend2
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Trend3
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Development1
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Development2
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Development3
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Case Study X
Case: case_title1
Mobile Ad ApplicationObjective Outcome
• Objective1
• Objective2
• Objective3
• Result1
• Result2
• Result3
• Result4
• Result5
• Ad Tech Application1
• Ad Tech Application2
• Ad Tech Application3
• Ad Tech Application4
• Ad Tech Application5
Measurement Technology Used
Technology1, Technology2, Technology3, Technology4, Technology5
Client Organization Advertising Platform
Brand1 Platform1
Industry
industry1
MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
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Strategic Recommendations (-/-)
Recommendation2
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Recommendation1
• Text text text text text text text text text text text text text
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• Text text text text text text text text text text text text text
MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
Recommendation3
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
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Mobile Ad 1 – Company1 Country1
MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
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Thank you for the attention
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