Post on 21-Dec-2014
description
“Les responsables d’innovation continuent de rechercher la manière la plus efficace de marrier Design et Technologie.”
Paris 2.0
“So what’s next for technology and design? A lot less thinking about technology for technology’s sake, and a lot more thinking about design. Art humanises technology and makes it understandable. Design is needed to make sense of information overload. It is why art and design will rise in importance during this century as we try to make sense of all the possibilities that digital technology now affords.”
John MaedaPresident, RISDHuffington Post - 21 September 2009
“Technology is anthropology. It’s not the gear, it’s the people.”
Jose Antonio VergasTechnology and Innovations EditorHuffington Post - 21 September 2009
Awa Diallo,head of household[Senegal]
Mamadou Diallo,community leader[Senegal]
Bethlehem Mlungwana,community leader[South Africa]
Mzwonke Mayekiso,community leader [South Africa]
Mankumkwane Dyanose, community leader [South Africa]
Alma Mbandla,head of household[South Africa]
Endurance, reliability Since the mobile phone is perceived as a long-term investment like a car, it is repaired rather than replaced, and used for a much longer period of time by each owner.
Informal repair culture
The cost and ubiquity of mobile phones have given rise to an entirely new profession and culture - the mobile phone repairman, who builds a reputation based on his innate technical ability to solve challenges and repair phones..
Loss of investment
High unemployment, instability and other factors lead to high crime rates. Phones are easy to steal and dispose. Everyone has either lost a phone or been robbed of their phone.
Sharing and communityAfrican communities are closely knit based on a variety of factors such as tribal affiliation and loyalty - often greater than that to a nation, extended family networks, social and religious affiliation leading to greater communal sharing and support of the aged, the young and the infirm.
Learning
Since the mobile phone is often the first ICT device for the majority of the lower income groups in Africa, it’s their first introduction to technology.The mobile is becoming a powerful platform for the dissemination of knowledge.
Emerging market research - SamsungExperientia concluded various extensive research projects on mobile phone use in the African emerging market for Samsung.
The project covered both qualitative ethnographic research and initial design concept development, as well as foresight recommendations to influence the companies' medium-term strategies.
Our approach Understand
Foresight
Concept generation
Understanding driven designExperientia activities:
understand local and mobile phone culture
observe user activities and situations
help influence design strategy for mobile handsets conceptualize over 40 product, interface and service ideas define 5 opportunity spaces
Result: Samsung released several dedicated devices and applications at
Barcelona GSMA’09 and in emerging markets
Our approach Understand
Foresight
Concept generation
1000 ideasResearch & Development
From 1000 ideas to 1 productSupporting new product development from its initial stages
Focus on improving the user experience
Experience prototyping to validate market chances
Utilizing usability methods for prototype positioning and evaluation
Accademy Companies
100 opportunities
5 alternatives
1 product/service
Experience prototyping
Design
Venture capital
multitude of experiencesUsability
test
Research & Development
Our Team
Camilla Masala [service designer]
Claudia Weedermann [interaction designer]
Cristina Lobnik [project manager]
Elena Gianni [designer & flash developer]
Erin O’Loughlin [editor]
Francesca Labrini [communication designer]
Giovanni Buono [usability consultant]
Giulia Stefani [user experience consultant]
Helena Kraus [researcher]
Irene Cassarino [senior researcher]
Jan-Christoph Zoels [partner, experience design]
Laura Polazzi [senior user experience researcher]
Luca Troisi [industrial designer]
Magda Passarella [administration assistant]
Manlio Cavallaro [administration manager]
Mark Vanderbeeken [partner, strategic communications]
Michele Giannasi [project manager]
Michele Visciola [partner and president, human factors and usability]
Miguel Cabanzo [interaction designer]
Paola Sales [user experience consultant]
Piermaria Cosina [designer & flash developer]
Pierpaolo Perotto [partner and CEO, strategic business consulting]
Raffaella Citterio [service designer]
Rocio Tobon [strategic designer]
Shadi Lahham [interaction designer & senior developer]
Silvana Rosso [office manager]
Sofia Shores [project support]
Tal Drori [senior designer]
Takumi Yoshida [industrial designer]
Yaniv Steiner [director, R&D]
Experientia s.r.l.Via Cesare Battisti 15
10123 Torino
Italy
T+39 011 812 9687
info@experientia.com
www.experientia.com