Marie J. ThistleProject Coordinator

Marketing, Public Relations & Events

GoalsProactively become a more visible

DepartmentSimplicity & Support – I am your one contactCentral DatabaseYour professional reputation is protected

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Role as the Department’s Internal Liaison

Dermatology Point Person/Internal Liaison: Marie Thistle

Back-up: Heather Wilder

•Knowledgeable of what is newsworthy and where is should be published. •Liaison with Public Relations on behalf of the department•Coordinates as appropriate with: Administrative Assistant, Site Manager, Faculty and Clinical Staff•Arrange interview prep class with our Public Relations specialists.•Recognition for you and your team; Internally•Attract patients to the best care; Externally•End product (magazine article, TV interview, etc) for future reference.

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Role as the Department’s Internal Liaison

Member of the Department with an award/honor and request to be in the press

Examples: • You are awarded a research grant and would like to be recognized.• You get a request from an outside media source to appear in the news. •Department Event – Donahoe Walk, MFNE 5K•New Faculty or a New Specialty Clinic

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Public Relationslooking for a specialist

Examples:• They would like a Fall Skin Expert to appear on Fox News (perky, outgoing & interested)

•Looking to interview a Mohs specialist and one of their patients for a magazine article.

Role as the Department’s Internal Liaison

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Potential Newsworthy Piece Public

RelationsINTERNAL

Public Relations

EXTERNALEXTERNAL

Marie Thistle

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Bottom Line-

CONTACT ME If you have something that you think is buzz worthy

CONTACT ME If a reporter or if someone outside of our organization contacts you or the person you support

CONTACT ME

Questions?