Post on 07-Nov-2014
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Marianna Kupść - PR Manager / Project Manager
P O R T F O L I O
MY NAME IS MARIANNA, I AM 28 YEARS OLD
AND I AM A PR AND PROJECT MANAGER.
FAITH IN FATE
SINCE I WAS A LITTLE GIRL I ALWAYS WANTED
TO DO SOMETHING SPECIAL WITH MY LIFE,
BUT I HAD A LOT OF TROUBLES FIGURING
OUT WHAT’S THERE FOR ME. I ALWAYS
THOUGHT OF ALBERT EINSTEIN, WHO IS MY
ALL TIME HERO: HE MUST HAVE BEEN SO
LUCKY, KNOWING THAT THE WHOLE
UNIVERSE NEEDED HIM. I WANTED TO GET TO
KNOW IF THERE’S ANYTHING FOR ME OUT
THERE TOO, OR IS IT JUST… A THEORY. ON
SOME LEVEL I THINK I ALWAYS KNEW THAT
THERE MUST BE SOMETHING THAT I CAN DO
PASSIONATELY IN MY LIFE. I JUST HAVE TO
FIND THE RIGHT ANSWEAR. I ALSO HAD
ANOTHER HERO WHO SUPPORTED ME WITH
LIFE LESSONS – MARK TWAIN. BOTH OF THEM
MADE A GREAT IMPACKT ON MY LIFE AND
SHOWED ME THE WAY TO FIND MY OWN
SELF. I LISTNED TO THEIR WISE WORDS AND
STARTED LOOKING FOR MY DESTINATION.
ADVERTISING?
THROUGH A NUMBER OF SCHOOLS,
TRAININGS, COURSES AND JUST LOADS OF
Q&A, I FINALY CAME ACROSS ADVERTISING. I
KNEW RIGHT AWAY THAT I FOUND THE
RIGHT ENERGY. AFTER READING A LOT OF
ARTICLES AND BOOKS ON THIS SUBJECT, I
KNEW THAT IT’S NOT GOING TO BE EASY TO
EVEN GET AN INTERNSHIP IN THIS BUSINESS. I
FIGURED THAT I HAVE TO GET AS MUCH
EXPERIENCE THAT WOULD GET ME CLOSER
TO MY GOAL, AS POSSIBLE. THAT’S HOW I
GOT MY FIRST REAL JOB AS A PART TIME
JUNIOR EVENT MANAGER.
AN ARTIFICIAL CHRISTMAS TREE, CV IN A
BOTTLE AND ALL THAT EXTRAVAGANZA
AFTER NEARLY HALF OF A YEAR OF DOING
MOST SURPRISING TASKS I HAVE EVER HAD TO
DO IN MY LIFE (FOR EX. ORDERING A 20
METERS TALL ARTIFICIAL CHRISTMAS TREE – IT
TAKES ABOUT 1 MONTH TO BUILD IT!), I
TOOK A CHANCE IN FINDING A JOB IN
ADVERTISING. AS SOON AS I SAW AN AD IN
AN INTERNET MAGAZINE, THAT SAID THAT
THE LOKAL AGENCY IS LOOKING FOR
CREATIVE PEOPLE FOR AN INTERNSHIP, I
IMMEDIATELY CREATED MY OWN ORIGINAL
APPLICATION AND SENT IT IN A BOTTLE. THE
POSSITION WAS MINE THE NEXT DAY!
PR & PROJECT MANAGER
ADVERTISING!
DURING THE TWO YEARS I HAVE BEEN
WORKING IN AN ADVERTISING AGENCY, I
HAD A CHANCE TO TRY DIFFERENT JOB
POSSITIONS. I WAS CONTINOUSLY CLIMBING
UP A CAREER LADDER. STARTING AS AN
INTERN, AFTER HALF OF A YEAR I WAS
OFFERED A POSITION OF AN ACCOUNT
EXECUTIVE, AND LATER ON - A PROJECT
MANAGER. I ALSO HAD A CHANCE TO GET TO
KNOW A LITTLE BIT OF PR AND HAVE
INSTANTLY FALLEN IN LOVE WITH THIS AREA
OF BUSINESS AND MARKETING.
STILL CURIOUS
I WANTED TO INDULDGE IN PUBLIC
RELATION SO I STARTED A POST GRADUATE
STUDIES AT THE UNIVERSITY OF GDAŃSK.
AFTER I GRADUATED I BECAME A PR MANAGER
AT THE ADVERTISING AGENCY. I MANAGED
ALL THE PR JOBS WE HAD.
OWN FROWN
AFTER TWO YEARS OF WORKING FOR MY
LOVELY AND SUPPORTING BOSS, I THOUGHT
THAT IT’S THE BEST TIME TO TRY IT ON MY
OWN. AT THE BEGINNIG OF MARCH 2012 I
OPENED A LOCAL FASHION PR AGENCY
NAMED: LOVELIFE PR. AS MY OWN MANAGER I
REALLY ENJOYED REALIZING INTERESTING
PROJECTS AND I HAVE MANAGED TO CREATE
A BUZZ AROUND THE BRAND THAT I
CREATED. EVEN THOUGH I CAME ACROSS A
LOT OF TROUBLES AND DIFFICULT
SITUATIONS, I STILL BELIVE IN LOVELIFE, ONLY
NOWADAYS I ENJOY MORE CREATING
VALUABLE CONTENT ON MY FAN PAGE AND
BLOG, CONSISTENTLY BECOMING AN EXPERT
IN FASHION PR AND DOING INNOVATIVE
PROJECTS WITH OPEN-MINDED YOUNG
PEOPLE IN OUR SPARE TIME, RATHER THAN
KILLING THE PASSION BY THE INDIFFERNET
INDUSTRY.
STILL
NOW, AFTER MORE THAN 3 YEARS OF
WORKING IN ADVERTISING AND PUBLIC
REALTIONS, I STILL FEEL THE NEED TO
EXPLORE MORE AND MORE IN THOSE
SUBJECTS – THIS IS THE MOST FASCINATING
ATTRIBUTE OF IT ALL. LIKE MY LATE MENTORS,
I JUST NEVER STOP CHALLENGING MYSELF
WITH NEW PROJECTS IN MY AREA OF
INTEREST.
PR & PROJECT MANAGER
DURING THE RECENT YEARS I HAD A CHANCE TO CREATE, ORGANIZE AND PROMOTE A NUMBER OF EVENTS. HERE ARE SOME EXAMPLES.
FUNDRAISING FOR THE LIVING WIHT A PUMP FOUNDATION. POLISH CELEBRITIES, BOTH LOCAL AS WELL AS NATIONAL, WERE ENGAGED TO
DECORATE THE OSTRICH’S SHELLS. ALL OF THE PIECES WERE LATER BIDDED DURING A FORMAL AUCTION.
EVENTS
KOBIECE HECE . LITTLE FASHION MARKET IN SOPOT. EDITION I & II. TOGETHER WITH TWO OTHER GIRLS, WE CREATED A SMALL GATHERING PLACE
FOR FASHION LOVERS. DURING THE EVENTS PEOPLE WERE ABLE TO, BOTH SALE AND BUY CLOTHES WITHIN THE PRICE UNITS FROM 1 TO 15 PLN.
THE BRAND SHORTLY GAINED A REPUTATION OF AN EVENT TO BE AT.
EVENTS
KOBIECE HECE
LITTLE FASHION MARKET
EDITION I & II
EVENTS
WHAT DOES
THE ART TASTE LIKE?
THE VALENTINE’S DAY
CELEBRATIONS AT
A LOCAL SHOPPING
CENTER.
WITHIN ELEVEN HOURS
WE CREATED A PICTURE
OUT OF 5000
CUPCAKES WITHOUT
TOUCHING
THE GROUND.
WE ALSO ESTABLISHED
POLISH RECORD IN
MAKING THE BIGGEST
EATABLE PICTURE.
EVENTS
WHAT DOES
THE ART TASTE LIKE?
EVENTS
SOUNDRIVE FESTIVAL 2012 – FIRST EDITION OF AN ALTERNATIVE MUSIC AND EXTREME SPORTS FESTIVAL IN GDYNIA. I HAD A PLEASURE OF
SUPPORTING THE ORGANIZERS IN PROMOTIONAL ACTIVITIES, PR, SOCIAL MEDIA AND ORGANIZATION TASKS. I HAVE BEEN A PART OF THE CREW
FOR OVER 2.5 MONTHS.
EVENTS
AS A PUBLIC RELATION MANAGER I HAVE MANAGED TO GAIN A NUMBER OF PUBLICATIONS. SOME OF THEM ARE PRESENTED BELOW.
PUBLIC RELATIONS
FUN WITH AUGMENTED REALITY. HAVING TO GET TO KNOW A LITTLE BIT ABOUT THIS NEW TECHNOLOGY I STARTED LOOKING FOR THE
POSSIBILITIES TO PUT IT IN USE AT OUR AGENCY. AT ONE OF THE HIDE PARKS I WENT TO (PECHA KUCHA) I SAW THOSE PHISICISTS TALKING
ABOUT AUGMENTED REALITY. I THOUGHT I NEED TO GET IN TOUCH WITH THEM, SO I’VE FOUND THEM ON THE INTERNET AND OFFERED A
COOP. THAT’S HOW WE BECAME ONE OF THE FIRST ADVERTISING AGENCIES IN POLAND THAT COULD OFFER THIS TECHNOLOGY FOR THE
COMMERCIAL PURPOSES. LATER ON I ALSO ADDED MOTION DETECTION AND QR CODES TO OUR OFFER.
NEW TECHNOLOGIES
SPONSORED ARTICLES AND COMMERCIAL PUBLICATIONS. WORKING AT THE ADVERTISING AGENCY I HAD A LOT OF OPPORTUNITIES TO PUT MY
LITERARY SKILLS TO USE. I WROTE A NUMBER OF ARTICLES FOR THE BIG COMPANIES, THAT WERE PRINTED IN BIG CIRCULATIONS (FOR EX. 50 000
ISSUES OF THE MAZOVIA MAGAZINE). I ALSO HAVE BEEN GETTING COPYWRITING JOBS FROM PRIVATE CLIENTS.
COPYWRITING
SPONSORED ARTICLES AND COMMERCIAL PUBLICATIONS.
COPYWRITING
PUBLICATION OF AN ARTICLE TITLED: A VIEW ON THE LATEST JAPANESE ARCHITECTURE ON PAGES OF ARCHITECTURAL STUDIES, EDITED BY DR
JOANNA KUCHARZEWSKA. THIS ARTICLE WAS WRITTEN BY ME, AND IT’S BASED ON MY MASTER’S THESIS.
COPYWRITING
A LECTURE GIVEN IN THE CITY’S CULTURAL INSTITUTE. SUBJECT-MATTER: NEW TECHNOLOGIES FOR NON PROFIT ORGANIZATIONS • A LECTURE GIVEN
ON THE SUBJECT: WORKING IN AN ADVERTISING AGENCY • IMPROVISED SPEACH GIVEN DURING THE CLASS AT THE UNIVERSITY. WE HAD ABOUT 10
MINUTES TO MAKE UP A SUBJECT TO TALK ABOUT. I WENT FOR MINIMALISM IN ADVERTISING, ART AND LIFE.
PUBLIC SPEACHES
HYPERLINKS ZONE
„YES, SHE THOUGHT […] I HAVE HAD MY VISION.”
VIRGINIA WOOLF, TO THE LIGHTHOUSE (1927)
SUMMARY