Marco estratégico de la empresa y turismo de negocios.

Lección 3. Inteligencia turística.

INDICE Clase 2.

Strategic framework of the company and of business tourism

• El turismo de negocios cifras y tendencias.•El impacto del COVID19 en el turismo de negocios.•Inteligencia Turísitica.•La importancia del conocimiento y la promoción turística.•Estudio de caso ESPAÑA.

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Inteligencia Turística Pública: Caso España

Strategic framework of the company and of business tourism

Ciclo de vida de un destino turístico

Strategic framework of the company and of business tourism

Ciclo de vida de un destino turístico

Strategic framework of the company and of business tourism

Ciclo de vida de un destino turístico

Strategic framework of the company and of business tourism

Ciclo de vida de un destino turístico

Strategic framework of the company and of business tourism

Ciclo de vida de un destino turístico

Strategic framework of the company and of business tourism

Ciclo de vida de un destino turístico

Strategic framework of the company and of business tourism

En tu opinión, ¿qué se necesita para que un país pueda tener una estrategia de desarrollo turístico?

Strategic framework of the company and of business tourism

En tu opinión, ¿qué se necesita para que un país pueda tener una estrategia de desarrollo turístico?

COMPROMISO POLÍTICO

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

SUPERESTRUCTURA

Strategic framework of the company and of business tourism

SUPERESTRUCTURA

Strategic framework of the company and of business tourism

SUPERESTRUCTURA

INFRAESTRUCTURA INFRAESTRUCTURA

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Local

Regional

Provincial

Autonómico

Nacional

Supranacional

Internacional

Multilateral

Pro

mo

ció

ny

con

oci

mie

nto

turí

stic

o

Strategic framework of the company and of business tourism

Identifiying problems.

Strategic framework of the company and of business tourism

Identifiying problems.

Strategic framework of the company and of business tourism

Identifiying problems.

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Strategic framework of the company and of business tourism

Gracias