statistical

analysis

who is in our target market?

gender & age

HOW INFLUENTIAL IS EACH?

Age is not associated or correlated with whether one likes tartare or would make tartare at home

Gender is a discriminating factor

Women generally like tartare more than men & are more likely to make it at home

Trend of health consciousness amongst women (but men as well)

yay or nay to the products?

LOVE THE

PRODUCTS

LIKE THE

PRODUCTS

INDIFFERENT ABOUT THE PRODUCTS

DON’T LIKE THE

PRODUCTS

HATE THE

PRODUCTS

4% 14%

20%

49%

13%

LOVE THE

PRODUCTS

LIKE THE

PRODUCTS

INDIFFERENT ABOUT THE PRODUCTS

DON’T LIKE THE

PRODUCTS

HATE THE

PRODUCTS

4% 14%

20%

49%

13%

52% OF THE RESPONDENTS

DID NOT LIKE THE PRODUCTS

>> Ability to see the sauce <<

>> The size and choice of font <<

>> The shape of the bottle <<

would people

make tartare?

WOULD MAKE TARTARE

WOULD NOT

MAKE TARTARE

ALREADY HAVE

MADE TARTARE

40% 47%

13%

53% WOULD POTENTIALLY

MAKE TARTARE

MAKING TARTARE IS RELATED TO HOW

PRICE CONSCIOUS SOMEONE IS

PRICE

INITIALLY

$6.95

NOW

$9.95!

$6.99 PROFIT MARGIN

$5.24 (PER BOTTLE)

The Current Products