Strategies For Launching

Strong

March 14-15March 14-15

1. Focus On The Top And Bottom Of The Disciple

Making Funnel

Why Use The Top and Bottom Strategy?

1. Can be traced back to Jesus

2. Maximizes evangelism

3. Not get stuck in the mushy middle

Why Use The Top and Bottom Strategy?

4.Gives you many to choose from

5.Men will like it

6.Results in reproduction

How To Apply The Top and Bottom Strategy?

1.Market wisely and widely

2.Prioritize your front door meetings

3.Systematize and delegate

4.Concentrate on your top leaders

Poll #1Where do you think most top church leaders spend the majority of their

time? 1.The top of the funnel2.The bottom of the funnel3.Middle of the funnel4.The top and middle5.Middle and bottom6.Top and bottom of the funnel

2. Understand The Dynamics Of The Launch Stage

Why call it a stage?

FIVE STAGES OF CHURCH PLANTING

RELATED TO LAUNCHING STRONG

PREPARATION STAGE

PRE-LAUNCH STAGE

LAUNCH STAGE

What Is The Launch Stage?

1. Outreach events with staying power

2. Public launching

3. A crowd creating strategy

CROWD TO COMMISSIONED STAGE

REPRODUCTIVE STAGE

3. Purpose To Launch Strong

What is considered a strong launch?

Why Launch Strong

1. This is what Jesus and Paul did

2.2. Breaks Breaks growth barriersgrowth barriers

3.3. Provides a Provides a fishing poolfishing pool

4.4. Creates Creates excitementexcitement

5.5. Facilitates Facilitates self supportself support

Many Have It Backwards

They say “small groups are for evangelism and large groups are for discipleship.”

1. What did Jesus do? Paul?

2. What does human nature tell us?

3. Where can you disciple best?

4. How are major decisions processed?

18

Generally

Unreached people prefer ___________ oriented large groups to check out Christianity.

19

Exceptions to the Rule

1. Small groups can be closer by

2. Family and friends may feel safer at your house than the church

3. Small groups can be very targeted

4. Easier to get “right ratios” in small groups

19

Project 3Is a strong, big bang launch your

goal? Why or why not?

What will you use as you evangelistic front door to your

church?

20

Poll #2: Which way of planting are you

most familiar with?

1.Relationship evangelism2.Expository preaching & word of mouth 3.Servant evangelism, first earn the right to share the gospel4.Justice issues and social media5.Great worship music and social media6.Mass marketing to the unreached in order to find the ripe7.Other

4. Narrow Your Target Market For Greater Impact  

“Defining our evangelistic target has been the second most important factor behind Saddleback’s growth.” Rick Warren, p. 157 PLC

23

He answered, “I was sent only to the lost sheep of the house of Israel.” Matt. 15:24

24

1st Slice- Reached or Unreached

25

2nd Slice- Economic and Educational

26

3rd Slice- Ethnic Background

27

4th Slice- Men or Women

Poll #3

1. I agree with narrowing the target

2.I disagree with target marketing

3.I am still undecided

Project #5

Make a check mark beside the words in Set A or Set B that you think best describes the way most people view Christianity and the church today.

29

30

5. Focus on Reaching Unreached Men

How To Reach Unreached Men

1. Start with men

2. Major on Biblical truth

•Speak their language

•Keep their attention

•Challenge them with a cause

•Less music

•Choose songs men can sing to a man

How To Reach Unreached Men

• More signs

• More shoulder room, seat in back

• Do more stuff, movement

• Celebrate progress

• Honor those worthy of it, Rom. 12:10

• Clear path to greatness

• Teach an accurate theology

Jesus The Apostle

Jesus The Builder

36

What will heaven be like?

6. Mass Market To Your Target

Why Use Mass Marketing

1.1.Finds the Finds the riperipe

2.2.It It worksworks

3.3.Opens new Opens new networksnetworks

4.4.Creates a Creates a big daybig day

Why Use Mass Marketing

5.5. Starts a new Starts a new first grade first grade classclass

6. Builds curiosity and credibility

7. Overwhelms the Christian core

8.8. Is a wiseIs a wise investment investment

Why Is Direct Mail Getting a Bad Rap

1.1. It is getting It is getting harderharder

2.2. WebsitesWebsites are killing it are killing it

3.3. MegaMega churches don churches don’’t feel the t feel the impactimpact

4.4. Some didnSome didn’’t need to use itt need to use it

5.5. Most mail is not done Most mail is not done wiselywisely

42

What helps direct mail work better?

1.1. Being done Being done newnew churches churches

2.2. Appealing to a Appealing to a felt felt needneed

3.3. When it goes to those When it goes to those closeclose by by

4.4. When you send out When you send out enough piecesenough pieces

5.5. When it is When it is reinforcedreinforced

Launch Tips

1. Offer at least three previews

• Invite large numbers of people

• Invest heavily into marketing

•Offer a fun children’s ministry during the adult service

•Go to a second service quickly

45

Project 7 How will you maximize

the possibility of effective marketing? What forms of marketing do you plan to

use?

7. Use Previews and a Grand Opening

Why Use PREVIEWS

1.1.They extend theThey extend the newness newness factorfactor

2.2.Mini-stepMini-step

3.3.Work loadWork load

4.4.Test Test marketingmarketing

5.5.AnticipationAnticipation

6.6.NoveltyNovelty

48

TIPS FOR PREVIEWS

1.1. Prepare as if it were your Prepare as if it were your GrandGrand OpeningOpening

2.2. Seek to build growth Seek to build growth momentummomentum

3.3. Set datesSet dates far enough in advance far enough in advance

4.4. Plan Plan comebackcomeback events events

50

Project 8Will you use previews?

How many? Why?

8. Match Assimilation

with Launch Strategies

52

A Marketed Launch Needs

1. Name tags2. Connection cards3. Refreshments4. Follow up5. Easy ways to start serving6. Easy ways to begin friendships

53

Project 9 How will you make sure

your assimilation strategy matches you launch

strategy?

9. Select the best place to launch

 

1.Right size

2.In the middle of target area

3.Good image for target

 

55

Poll #4How many chairs will you set up for your first preview?

1.1.30-5030-50

2.2.50-10050-100

3.3.100-200100-200

4.4.200-500200-500

Our recommendations

1.Recreation centers2.Theaters3.Schools

• Colleges; High schools; Middle; • Elementary

4.Restaurants and bars5.Hotels6.Other churches

Should you bother with land and buildings?

Poll #5 Which places do you think are best for launching?

1.Recreation centers2.Theaters3.Schools

• Colleges; High schools; Middle; • Elementary

4.Restaurants and bars5.Hotels6.Other churches

10. Select the best time to launch

 

The wise heart will know the proper time and the just way. Eccl. 8:5 ESV  

 

When is too soon to launch?

1. Before your life is ready

2. Before your team is ready

3. Before you have enough resources for mass marketing

 

When do you know you waiting too long to launch?

1. When fear is freezing you up2. When you start losing movers and shakers

 

 

What day and time should you launch?

How long should your services be?

 

Poll # 6 When is the best time to launch for

most plants?

1. Anytime Sunday you can use a real church building 2. Sunday AM3. Sunday PM

 

11. Mobilize Your Work Crews

Apostles Build for Prophets

Build platforms for

preaching

Worshippers

Jesus

67

Fishing crew

68

Master Building Crew

Building Crews

Types of Building Crews

1. Transformation Crew

2. Visitor Flow Crew

3. Children’s Ministry Crew

4. Presentation Crew

5. Hospitality Crew

6. Data Crew

12. Apply The Practices of Jesus to Launching Strong

1. Jesus Took Up His Cross

2. Jesus Typeset The Example

And he said to them, "Follow me, and I will make you fishers of men."

Matt. 4:19

3. Jesus Tethered To The Father

4. Jesus Trekked To The Lost

5. Jesus Tore Down Strongholds

6. Jesus Touched Individual Lives

78

Poll #7 Which practices are most

important for launching strong?

1. Take up your cross2. Typeset the example3. Tether to the father4. Trek to the lost5. Tear down strongholds

7. Jesus Taught The Many

8. Jesus Trained A Few Apostles

And he appointed twelve (whom he also named apostles) so that they might be with him and he might send them out to preach and have authority to cast out demons. Mk 3:15 ESV

9. Jesus Tied Systems Together

MULTI-CAMPUS REGIONAL CHURCH

Apprentices A P E PT

Equipping Communities

Discovery Courses

Greenhouse Services

10. Jesus Transitioned To New Territory

84

Poll #8 Which practices are most

important for launching strong?

6. Touch individual lives7. Teach the many8. Train a few9. Tie together systems10. Transition to new territory

Rap Up