Mapping the Mobile-First Customer Journey: A CMO Perspective

Post on 28-Jul-2015

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Transcript of Mapping the Mobile-First Customer Journey: A CMO Perspective

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Mapping the Mobile-First Customer Journey: A CMO Perspective

Mary Clark, Chief Marketing Officer@SyniverseCMO

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Top Global Mobile Trends

Enterprise apps Better consumer data Rich media Mobile

commerce

Loyalty programs

Mobile payments Mobile privacy Push

notifications

Location services

OTT messaging apps Wearables

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Reach Your Customer in theMobile Moment

For the full infographic,text mobile to 28776

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Thank You!

For more information, visit mobilebrands.syniverse.com