Post on 29-Nov-2014
description
Map Making 101Making Maps for Research and Advocacy
with HealthyCity.org
Information + action for social change
Lori ThompsonManager, Online & Digital
Initiativeslthompson@advanceproj.org
Taisha BonillaTraining & Communications
Coordinatortbonilla@advanceproj.org
How to Participate Today
• Open and close your Panel
• View, Select, and Test your audio
• Type in a question at ANY time during the webinar. We will pause throughout to respond
• Everyone will receive an email within 24 hours with additional help tools and a link to a survey. Please fill out the survey with your feedback from this session
Healthy City is a program of
Advancement Project is a public policy change organization rooted in the civil rights movement. We engineer large-scale systems change to remedy inequality, expand opportunity and open paths to upward mobility. Our goal is that members of all communities have the safety, opportunity and health they need to thrive.
MissionHealthy City transforms how decisions are made by
creating innovative tools and methods that expose and resolve structural inequities
PurposeCommunities of every race and class have the
opportunities and resources they need to thrive
ValuesEquity
CommunityTransformation
Strengthen community voice and action
Increase resources in underserved communities of
color
Advance equitable public polices.
Fuel social change and empower communities!
HealthyCity.orgWebsite
Service Provider
Case Manager
Policy Advocate
Funder
Community Organizer
Researcher
Who Uses HealthyCity.org?
Grant Writer
What We Do
DIRECT TECHNICAL ASSISTANCE:
Work ON-THE-GROUND to develop targeted
research/policy strategies and web tools.
COMMUNITY RESEARCH LAB
Engages, trains, and provides tools for
community groups to lead and sustain action-oriented
research
ONLINE MAPPING TECHNOLOGYwww.HealthyCity.org
Today you will learn…
1. How maps are being used for research and advocacy
2. Considerations and best tips for creating effective maps
3. Key elements of map design and explore different mapping methods
How have you used maps
research and advocacy?
2:24 – 4:14
Map-Based Research
1. Help reveal larger place-based dynamics (that numbers by themselves cannot)
2. Support strategy through communicating patterns to a broad audience, clearly, quickly, and dramatically
3. Connect community knowledge and data to location
Why are maps important in research?
CHAT BOX: What are some other ways maps might be important in research?
How Can Mapping Inform Community Work and Strategies?
Organizations can use maps to:• Act on an issue
• Strategy: Community Organizing
• Strategy: Advocacy• Program planning
• Strategy: Grant Writing• Strategy: Outreach and
Engagement
Strategy: Community Organizing
Base-building and Mapping Community Surveys– Los Angeles, CA
Strategy: Advocacy
Public Awareness on Distribution of Healthy/ Unhealthy Food Resources – Los Angeles, CA
Strategy: Program Planning
Health Insurance Access– California
Koreatown City of Los AngelesPeople 161,732 3,944,951Area (sq mi) 3.79 480.63People per square mile 42,673.35 8,207.88Open Space (acres) 21.40 46,264.15People per Open Space acre 7,557.57 85.27African American or Black 4% 9%Asian or Pacific Islander 31% 11%Hispanic 58% 50%White 6% 27%Other 2% 3%Median Household Income ($) 29,387.98 55,589.59Families in Poverty 30% 19%
Koreatown and City of Los Angeles Park Space
Koreatown defined here as U.S. Census Block Groups whose centers are bounded by Beverly Blvd to the North, S Hoover Street to the East, W Pico Blvd to the South, and S Wilton Place to the West. Population, Ethnicity/Race, Median Household Income , and Families in Poverty data from Nielsen Claritas, Inc. 2009. Park/Open Space data from the California Protected Area Database v. 1.3. Area calculations performed with NAVTEQ 2009 shapefiles.
Strategy: Grant Writing
Funding for Parks – Los Angeles, CA
Map-Based ResearchQuestions?
Please enter your questions in the chat box
Map Design
Map DesignWhat do the following have in common?
• Cities, zip codes, census tracts, other geographies
• Streets, Freeways, other physical features • Labels• Legend• Mile Bar and North arrow• Descriptive Text
THINGS YOU SEE ON A MAP!!
Maps 101: What You See on a Map
• Titles & Descriptive Text
• Legend• Zoom options• Geographies
• Physical Features • Labels
• Source information
Four Keys to Creating Effective Maps
• Map Design
• Map Layout
• Map Publishing
• Map Analysis
Creating Effective Maps
Effective maps provide visuals that are:
• Relevant
• Easy to understand
• Dramatic
What: What is your research question?
What is the story you want to tell, the question you want to answer, or the issue you want to address?
Who: Who is your audience?
Community members? City officials?
When: Are you looking at an ongoing problem or one point in time?
Do you need a map with current or existing data?
How: How will you present this?
Report? Website? Community meeting? Public Hearing? Social Media?
Why: Why should the people you will present this to care?
Does your map inspire action?
So you want to make a map!?Some guiding key considerations…
Map Making 101: An example
Break your design into segments to make it organized and manageable
For example:
You work with a neighborhood coalition in Compton. Many of the coalition members are retired, long-time homeowners in the city. A measure on the upcoming local ballot proposes to benefit the community, but will significantly increase water costs for many of your members.
They want to raise awareness through door knocking and talking to other homeowners throughout the city on this measure that might greatly impact them.
Map Making 101: An example
Research Questions:
• Where do most homeowners in the City of Compton live?
• Where are the registered voters?• Where should we target outreach?• What outreach has already been done?
Map Making 101: An example
Data Needed:
• Owner-Occupied Housing Units• Registered voters
Feasibility:
• Data available publically available [on HealthyCity.org]
Map Making 101: An example:
Break your design into segments to make it organized and manageable!
For example:
Data: Point: Services: Organizational/Community Services: Political Organization, Participation, Legislative District
Data: Demographic: Population Characteristics• Layer 1: Owner-Occupied Housing
Data: Customized Data: Polling sites (XLS), Outreach events (XLS)
Data: Media: Photos of Voter registration, outreach
Let’s Design some Maps!
Maps 101: Types of Maps on HealthyCity.org
Point Maps Thematic Maps
Maps 101: Types of Maps on HealthyCity.orgWikimaps
English | Español
Types of Geographies on HealthyCity.org
Types of Geographies Available on HC.orgAddress/Intersection
Consolidated PrecinctCensus block groupCensus Tract ZIP CodeCity
Assembly District
Senate District
Congressional District
County
Region
Place Based Initiatives (including The California Endowment Building Healthy Communities and First 5 Los Angeles Best Start Communities)Los Angeles (and other Counties) Area Boundaries (including Service Planning Areas, L.A. County Health Districts, and LAUSD School Attendance Boundaries, Board of Supervisors, City Council)
• Over 2,500 variables!• Multiple years & levels available!
Data Name SourceSocial Services 211s
Public & Private Schools California Department of Education
WIC Agencies & Vendors Network for a Healthy California
Hospitals (OSHPD) OSHPD
Head Start Agencies California Head Start Association
Child Care Department of Social Services Community Care Licensing Division
Federally Qualified Health Centers (FQHC)
U.S. Department of Health and Human Services Health Resources and Services Administration
Alcohol Outlet Department of Alcoholic Beverage Control
Air Quality Data Environmental Protection Agency
Grocery Stores DeLorme Banks DeLorme Check-Cashing Businesses DeLorme
Snapshot of types of Services and Point Data available on
HealthyCity.org
Map Making 101: Mapping Methods on HealthyCity.org (Live!)
1. Point Map
2. Thematic Map
3. Point and Thematic Map
4. Customized Wikimap
Maps 101: Mapping Method #1
Please enter your suggestions in the chat box
Interactive demo: Creating a “Point” or “Thematic” Map on HealthyCity.org
1. Geography
2. Service Type
3. Demographic or other theme
Maps 101: Mapping Methods #2 & 3
Please enter your suggestions in the chat box
Interactive demo: Creating a “Point” and “Thematic” Map on HealthyCity.org
1. Geography
2. Service Type
3. Demographic or other theme
Wikimaps!A collaborative mapping tool on HealthyCity.org
that you can use to share and add
community knowledge, points, photos, and
videos.Participatory Asset Mapping Toolkit, Pg. 22
With Wikimaps, you can:
• Share with others to add points, data, and media.
• Create a story to share
• Print and share on Facebook and Twitter!
Maps 101: Mapping Method #4Interactive demo: Creating a Wikimap on
HealthyCity.org1. Start with w/ a scenario: You are a Community-Based
Organization soliciting feedback from community members, collecting data to upload onto a map that will be shared with public officials, foundations and decision-makers. For example: A community walk project where youth can upload photos and descriptions of their routes to school and document where they walk, play, and identify where there are unsafe areas, built environment that needs to be fixed/cleaned, etc.
2. Title & Description of Map
3. Fields for data collection
4. Point to drop or File to upload
5. Name of place, description and any media
Map Making 101: Best tips!
When mapping Thematic data, do not use more than 5 “classes”. The human eye cannot recognize that many colors at one time!
Use caution when you select your map color scheme. Certain colors mean specific things in cartography. Dark blue usually indicates water, vivid green tends to indicate trees and or green space. Bright red indicates danger and carries a negative connotation.
Map Making 101: Best tips!
Never use white/blank as a color for your data classifications. The only time white should be used is when you are indicating that there is “no data” or a “null value” for that area.
Make sure to have all basic map elements present on your map: Legend, North arrow, title, scale and data year/source!
Map Design
Questions?
Map Analysis
Map Analysis
What to look for in your analysis:1. Basic Information
• What basic information does this map provide?2. Patterns
• Is the data evenly distributed or concentrated in specific areas?
• Are there any clear patterns, any highs or lows?• Why do you think these patterns occur?
3. Answers• How does this map help address your research question(s)?
4. Strategy• How will this map guide your strategy? • What information does the map not provide that you might
need to investigate further for your strategy?
Map Analysis
According to the 2010 Census,
approximately 87,534
Hispanic/Latino families are
living below the poverty level in the city of Los
Angeles
Map Analysis
Most of the
families living in poverty
live in this area
According 2010 Census data, approximately 87-1,075 Hispanic/Latino families are living below the poverty level in ZIP 90026
Map Analysis
Questions?
Map Publishing
Quick Review: Map Making 101
1. Map-based research: How maps are being used for research and advocacy
2. How to make maps on HealthyCity.org: Point, Thematic and Wikimaps
3. Keys to effective map making: Design, Analysis and Publishing
Video: 2:22
Workshop #1: Research and Data Revealed: An Introduction to Community Research
Workshop #2: Community Assets on a Map: Facilitating a Community-Engaged Mapping Activity
Workshop #3: Visualizing Your Community: Creating Maps That Tell Your Community’s Story
Workshop #4: Hyperlocal Communication: Sharing Your Maps and Research
Workshop #5: From Research to Action!
Workshop Series Overview
The Community Research Lab Workshop Series•Five workshops total spanning 2.5 days
–FREE!
–Capacity for 30 people per workshop session
–Loads of resources and materials
–Bring your own laptop/tablet!
•2 workshops a day, with an hour lunch break:
–Day One: Workshop #1 9:00am-12:00pm & Workshop #2 1:00pm-4:00pm
–Day Two: Workshop #3 9:00am-12:00pm & Workshop #4 1:00pm-4:00pm
–Day Three: Workshop #5 9:00am-12:00pm
•Dates and Regions:
–Riverside: February 10th – 12th APPLY NOW! https://www.surveymonkey.com/s/2014_INLANDEMPIRE
–Fresno/Central Valley: March 4th-6th APPLY NOW! https://www.surveymonkey.com/s/2014_CENTRALVALLEY
Workshop Regions for Fall 2014: San Diego, Orange County and Central Coast!
The Community Research Lab Workshop Series
One Workshop in Los AngelesOne day only!
Wednesday, March 19th 9:30am-2:00pm
•Workshop #4 Hyperlocal Communications
–FREE!
–Capacity for 30 people per workshop session
–Loads of resources and materials
–Bring your own laptop/tablet!
APPLY NOW! https://www.surveymonkey.com/s/LA_0314
Workshop Regions for Fall 2014: San Diego, Orange County and Central Coast!
Maps 101: Complete!Questions?
Learn more about our data sources,
research and events
Contact us!
Upcoming EventsCommunity Research Lab
Workshop Series:
1. Riverside: February 10th – 12th
2. Fresno: March 4th – 6th
3. Los Angeles (one workshop only!)
Wednesday, March 19th 9:30am- 2:00pm
Webinar: Wednesday, February 26th, 201410:00am-11:00am
Using HealthyCity.org for Service Referral & Program Planning
Register now:https://www2.gotomeeting.com/register/121893802
www.Healthycity.orgFacebook.com/HealthyCityCA@HealthyCityCAinfo@healthycity.org
www.AdvancementProjectCA.orgFacebook.com/AdvancementProjectCAinfo@advanceproj.org
Training & Communications Coordinator
Thank You!Your feedback is very
important to us!
We will be following up with you in 24 hours with an
email and a survey!
Lori ThompsonManager, Online & Digital
Initiativeslthompson@advanceproj.org
Taisha BonillaTraining & Communications
Coordinatortbonilla@advanceproj.org