MANAGING PERSONAL MOBILE DEVICES IN YOUR BUSINESS

www.theemf.org | © 2011, The Enterprise Mobility Foundation

2 The Enterprise Mobility Forum

Merging Everything on Enterprise Mobility Into One Resource

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3The Enterprise Mobility Conundrum: Yesterday’s View

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People – Who should have a device?

IT vs. Non IT

Executive Suite

Line of Business

Title / Responsibility

Applications – What should be mobilized?

Email

Line of Business Applications

Field Service/Fleet Management

FMC / mobile UC

Application Platforms

Devices – What platforms should be supported?

Android BlackBerry iPhone Symbian webOS Windows Phone Other?

4Today’s Problem: The Corporate Honeycomb

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Customers

Employees

Partners Virtualization

The Cloud

Legal

Governance Risk &

ComplianceProfitability

Revenues

Security

Enterprise Apps

Supply Chain

5The Enterprise Mobility Conundrum: Today’s View

www.theemf.org | © 2011, The Enterprise Mobility Foundation

People – Who should have a device?

IT vs. Non IT

Executive Suite

Line of Business

Title / Responsibility

Applications – What should be mobilized?

Email

Line of Business Applications

Field Service/Fleet Management

FMC / mobile UC

Consumer Apps???

Devices – What platforms should be supported?

Android BlackBerry iPhone Symbian webOS Windows Phone Other?

6

Mobile Liability Mobility Policies Implications & Repercussions

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Today’s Topics

MOBILE LIABILITY

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8

Purchased by the employer? Purchased by the employee?

– Fully reimbursed– Partially reimbursed– No reimbursement

Reimburse what?– Device– Voice Plan– Data Plan

What Is a Corporate Liable Device?

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9

Prov

ided

by

the

orga

niza

tion

Fully

reim

burs

ed b

y th

e or

gani

zatio

n

Parti

ally re

imbu

rsed

by

the

orga

niza

tion

Not re

imbu

rsed

by

the

orga

niza

tion

0%

10%

20%

30%

40%

50%

Device Reimbursement

Source: Strategy Analytics, 2010

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10

Prov

ided

by

the

orga

niza

tion

Fully

reim

burs

ed b

y th

e or

gani

zatio

n

Parti

ally re

imbu

rsed

by

the

orga

niza

tion

Not re

imbu

rsed

by

the

orga

niza

tion

0%10%20%30%40%50%60%

Jan-10 Dec-10

Voice Plan Reimbursement

Source: Strategy Analytics, 2010

www.theemf.org | © 2011, The Enterprise Mobility Foundation

11

Prov

ided

by

the

orga

niza

tion

Fully

reim

burs

ed b

y th

e or

gani

zatio

n

Parti

ally re

imbu

rsed

by

the

orga

niza

tion

Not re

imbu

rsed

by

the

orga

niza

tion

0%10%20%30%40%50%60%

Jan-10 Dec-10

Data Plan Reimbursement

Source: Strategy Analytics, 2010

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12

Corporate device purchasing is no longer the dominant form of device adoption

Mobile device usage is no longer a privilege but instead a choice– YOUR choice…

The gray area will continue to fade away– With some caveats…

Key Takeaways

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MOBILE POLICIES

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51%49%

Business Policies

YesNo

58%

42%

IT Policies

YesNo

Mobility Policies

Source: Strategy Analytics, 2010

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Appropriate use of mobile devices

Appropriate use of wireless voice services

Appropriate use of wireless data services

Business rules around mobile application deployment

Procedural controls in regards to enterprise mobility (Sarbanes Oxley, etc.)

Approved mobile device options

Approved mobile device procurement policies

Approved mobile service provider options

Approved mobile applications

0% 20% 40% 60% 80%

75%

66%

69%

61%

47%

67%

72%

76%

48%

51%

40%

43%

38%

34%

40%

38%

33%

34%

IL CL

Business Policies

Source: Strategy Analytics, 2010

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Password enforcement

Wipe for lost or stolen devices

Lock for lost or stolen devices

Internet restricted

Some Internet domains restricted

Application restrictions

Device memory encryption

0% 10% 20% 30% 40% 50% 60% 70% 80%

74%

63%

68%

42%

56%

65%

52%

50%

39%

40%

27%

34%

39%

32%

IL CL

IT Policies

Source: Strategy Analytics, 2010

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17

Not surprisingly there are more policies in place for CLDs than ILDs.

Stop worrying about the device and think more about the data– How do you deal with personal information on

the device?– Sandbox approach has pros and cons

Key Takeaways

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IMPLICATIONS

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19 Why Mobility Policies Matter

The speed of awareness of enterprise in-formation

The ability to respond to enterprise informa-tion more quickly

The speed of responsiveness to others

Ability to gain knowledge/data from others

0% 10% 20% 30% 40% 50%

33%

27%

36%

33%

40%

39%

47%

43%

Mobility Policies In Place Mobility Policies Not (or Not Yet) In Place

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20 Why Mobility Policies Matter

Profitability

Revenues

Overall Competi-tiveness

Workflow Efficiency

Workforce Flexibility

0% 10% 20% 30% 40% 50%

16%

17%

27%

28%

33%

24%

23%

33%

44%

45%

Mobility Policies In Place Mobility Policies Not (or Not Yet) In Place

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21

Repercussions

Gray Powell

City of Ontario v. Jeff Quon

Mike Wise, Washington Post

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22 Policy Breaking Repercussions

Disciplinary Actions

• Excessive Fees• 411/other pay per

use• Unapproved

replacements• Unapproved

replacement of accessories

Loss of Mobile Privileges

• Excessive use• Not following

security protocols• Not following

state/fed laws• Not upgrading to

standard device/OS

Termination

• Not Reporting Lost/stolen phone

• Download in appropriate content

• Excessive personal use after warning

• Fraud

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Mobility is increasingly pervasive– Consumer mobility has an impact on the

corporate strategy Think more about responsibility as

opposed to liability Policies Matter Free Mobility Policy Guidebook

– http://theemf.org/2010/10/05/the-enterprise-mobility-policy-guidebook-october-2010-edition/

Conclusions

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General Information– http://theemf.org/category/enterprise-mobility-strategy/

Guest Columns– http://theemf.org/category/thought-leadership/guest-comment

ary/ Research

– http://theemf.org/category/thought-leadership/research-on-enterprise-mobility/

Social Networking– http://theemf.org/members

Discussion Forums– http://theemf.org/forums

Special Interest Groups– http://theemf.org/groups

More Resources At The EMF

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25 Questions

Philippe WinthropManaging Director+1.617.331.6066philippe@theemf.org

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