COMPANIES NOT FOLLOWING RULES §  Guides here are nothing new §  Fundamental Rules in Increasing Sales q  Always proven q  Must-have

§  Individual effort §  Not cool §  Implementing Each Item Increase Sales From 5% to 100% §  Everything Here is About Increasing Sales

Merchant  Customers  Who  Purchased  Only  Because  PayPal  Was  

Available  

Ralph  Lauren   23%  

Dell   14%  

1-­‐800-­‐Flowers   22%  

Toys  R’  Us   26%  

Sharper  Image   20%  

eBags   20%  

Barnes  &  Nobles   25%  

Some  buyers  purchased    only  because  PayPal  was  available!  

Research shows “I will not buy if there’s no PayPal”

West, other, 11%

West, Cross-Border,

1%

West, loyal, 5%

West, unbanked, 8%

West, balance,

10%

West, convenience, 44%

West, safety, 47%

Convenience

Unbanked

Other

Cross-Border

Balance

Loyalty

Safety

ACCEPT PAYPAL

UnionBank Recorded 650M Pesos for Q4 2012 UnionBank accounts for 70% Paypal transactions 4B Pesos Paypal transactions for 2012 1.2M to 1.6M Filipinos have Paypal accounts

CONSIDER OTHER PAYMENT OPTIONS

Current Estimates 2012 § Online payments 5B pesos § Cebu Pacific and other airlines 12B – 15B pesos § 5 to 6M credit card users

www.Facebook.com/eCommerce102

Blended eCommerce 70 – 80% are non-online

payments § Meetups/COD § GCASH/SmartMoney § Bank Deposits § Money Transfer

TELL YOUR VISITORS WHAT TO DO

GUARANTEE One Year Warranty

ABOUT US Top 3 Pages Visited Show real pictures People like to read stories

BE GENEROUS TO YOUR CUSTOMERS

BE GENEROUS TO YOUR COMMUNITY

World’s largest online marketplace for outsourcing 7,000,000 members

Over $1B of projects have been posted Hundreds of thousands of Filipinos

are members

Profile Of Members At Freelancer.com 46% are 24 years and below

SEO

SEO

I N C . C O M N E W R U L E S F O R S E O S U C C E S S I N 2 0 1 3

1 . F O C U S O N Y O U R K E Y W O R D P O R T F O L I O , N O T R A N K I N G S

2 . C R E A T E P R O B L E M - S O L V I N G C O N T E N T

3 . P U B L I S H C O N T E N T O N Q U A L I T Y S O U R C E S

4 . D I S T R I B U T E A N D P R O M O T E C O N T E N T T H R O U G H S O C I A L M E D I A

LinksManagement.com

7 Steps to Get Top 10 Rankings on Google in 2013

1. Choose keywords.

2. Get high quality text backlinks from relevant websites.

3. Get backlinks with different anchor texts.

4. Get backlinks from pages with various PR.

5. Purchase links gradually.

6. Be patient.

7. Get rid of all the duplicated content.

S E A R C H E N G I N E J O U R N A L . C O M

2 0 1 3 : T H E 7 F A C T O R S W I L L D E T E R M I N E S E O S U R V I V A L

1 . Q U A L I T Y O F C O N T E N T

2 . C O N T E N T M A R K E T I N G

3 . A U T H O R R A N K

4 . S O C I A L S I G N A L S

5 . M O B I L E / R E S P O N S I V E D E S I G N

6 . L O C A L I Z A T I O N

7 . M E D I A

Techwyse.com

Most important ranking factors for local SEO:

1. Having a business profile on Google places

2. Reviews- quantity and quality

3. Local listings- presence on other local directories such as yelp or yellow pages.

4. Foursquare and other local social media websites for business listings.

5. Domain authority of the website for your citations and backlinks.

THE ONLY SEO ACTIVITY YOU NEED Write Compelling Content On Regular Basis

FAQS SHORTENS SALES CYCLE

SHOW HOW IT WORKS

SHOW HOW IT WORKS

TEST, TEST, TEST Product Pages Landing Pages Registration Pages Home Pages Measure Using Conversion Rate If you can increase 2% sales a month, then that’s 27% increase for the year At 4%, that’s 60%

Increased Sales by 34% Adding Testimonials

3600% Increase In Social Sharing

Increased Trial Signups by 158%

“Seiko Authorized Seller Site” 107% Increase in Sales

201% Increase Sales Conversion

232% Lead Generation •  Red button was better •  Truck and social media buttons

were distractions -  Better headline -  “Get a Quote” was better than

“Get Rates” and “Get a Truckload Quote.”

EMAIL NAMES Use domains Use Real Names Sales@domain.com Support@domain.com SubscriptionAngel@domain.com Rainmaker@domain.com

EMAIL NAMES MyMilkShakeBringsAllTheBoysInTheYard@domain.com

J O J Y . A Z U R I N @ G M A I L . C O M + 6 3 - 9 0 6 - 4 4 7 - 5 2 9 5

H T T P : / / W W W . F A C E B O O K . C O M / J O J Y . A Z U R I N

H T T P : / / W W W . L I N K E D I N . C O M / I N / J O J Y A Z U R I N

1 . I M A G E S L I C E N S E D F R O M G E T T Y I M A G E S

2 . I M A G E S F R O M P R I C E S C O U R T E S Y O F G R O W -B L O G . C O M

3 . S P L I T T E S T R E S U L T S C O U R T E S Y O F V I S U A L W E B S I T E O P T I M I Z E R