Post on 16-May-2015
description
Making use of media on the internet to promote BNI
and your business
Presented by• Dan Garlick –
Executive Director BNI Australia Ozvox Media www.ozvoxmedia.com
• Natalie Alaimo – Assistant Director BNI Gold CoastBrilliant Web Design
www.nataliealaimo.com
What is this object ?
Bladerunner
“Tis better to be found than to find”John Jantsch – Duct Tape Marketing
What is media ?• Definition of media:
A broadcast means of communication to reach or influence people.
• What is media: Any kind of data including graphics, images, audio and video. Multimedia is a collection of different types of media.
Social Media Revolution
Media on the Internet• Written - articles, blogs, tips, hints,
newsletters• Video - screencasts or people • Audio - music, spoken words• Visual & Audio - Webinars• Images - graphics, illustrations, diagrams,
graphs
Why use media on the internet ?• V + C = P
• Media on the internet can give you the visibility + credibility then you move them to your website/blog then down the funnel to profitability
Sales Funnel
Tools & Platforms
ToolsEdina Articles Audio
Directory Listing Video
Edina Directories
Search Engine Optimisation
Social Media Optimisation
Email Marketing Software
Platforms• Facebook
• YouTube
• Plaxo
• Wordpress
• Wikipedia• Podbean• Ping.fm• Flickr• iTunes• Friendfeed• And others
Media Strategies
• Build your visibility & credibility in stagesvia:Brand awareness, building a community and gaining sales.
• Share Quality Content in different mediums - written, video, audio
Brand Awareness• Talking about your brand, converting
people into prospects - ie people who network - getting them to visit a BNI Chapter
• How ?Issue an invitation which provokes their curiosity ie; current open categories and recent closed business.
Building a community• Create repeat business and raving fans• How ?
Provide education on aspects of your product /service or the BNI fundamentals. Get them to ask questions which are designed to showcase you as an expert. Start a conversation ie; “I arrive early to see everyone else arrive. Do you ?”
Gaining Sales• Move them into your sales funnel from the
social media platform onto your website/blog.
• How ?Offer free report or access to an article that will require an email address to be entered.Posting interesting headlines with “read more” links which go to your website/blog.Offer platform specific specials ie; Facebook only.
Marketing Principles
The same principles for traditional offline marketing apply on the internet.
Ask yourself:Who is your target market? Where are they online?What media works best for them?
• Fan Page – http://www.facebook.com/NatalieAlaimoPage
• Profile Pagehttp://www.facebook.com/natalie.alaimo
Facebook Profile
Facebook Fanpage
YouTube
What is BNI video
YouTube Account
Ping.fm
Wordpress
Podbean
Scribd
Wikipedia
iTunes
Slideshare
Asian Social Media`• It is interesting to see that Facebook has
almost no presence in the three most prominent Asian markets: China, South Korea and Japan. In China, QQ dominates by far with 300 million active accounts, Cyworld has close to 20 million in South Korea while Mixi has 14 million in Japan.
Asian Social Media
Social Media ROI
Tips for Social Media1. Have a blog and start positioning yourself as the expert in your
industry2. Find two or three Social Media Platforms which work for you and
your clients. You can't be everywhere all the time - focus on a few.3. Be yourself, be authentic and be real.4. Work Smarter Not Harder and get your tools integrated.5. It's ok to share information about your personal life - but only as
much or as little as you want.6. Be safe - ie don't list your home address and phone numbers.