#agcasemids

Making the most of

Matthew MobbsCareers Service

mjmobbs

mjm33@le.ac.uk

mjmobbs.com

Matthew Mobbs

#agcasemids

Your experience using twitter

At what level would you rate your twitter expertise?

Low High

1 2 3 4 5

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What is Twitter?

Updates – 140 CharactersFollowIf interesting enough…Followers

Knowledge sharingCollaborationKeep up-to-datePromoting

Not following celebrities!

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Defining twitter

“Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.”

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Defining twitter

Social Network

Professional Network

Learning Network

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http://thechrisvossshow.com/how-big-twitter-is-in-2012-infographic/#utm_source=feed

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Getting Started - Profile

Link to you blog, personal website or LinkedIn

Try and get a sensible username that fits your personal brand

Upload a professional profile photo

Write a full profile describing what you do and why your using twitter

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Start followingCareers Professional• Paul Redmond - @paulatliverpool• Lucy Hawkins (Oxford) - @CareersLucy• Helen Buzdugan (Manchester) - @helenbuz• Tristram Hooley - @pigironjoe

Lists: https://twitter.com/#!/helenbuz/careers-people/members

Careers Services and organisation– University of Leicester - @uolcs– Guardian Careers - @GuardianCareers

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Here todayName Twitter

Chrissie Gray chrissiegray23

Linda Powell lindapowell58

Caroline Jane Crouch c_j_crouch

Ruth Grainger Ruthiegrainger

Tracy Louise Weaver weaver_tracy_12

Valerie Matthews-Lane VMLane

Richard Wilcock Rich_Wilcock

Matthew Mobbs mjmobbs

Activity – Find 5 Careers People to Follow

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What to tweet about

http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors – Business insider 01/02/2012

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Sharing links

Give an opinion on what you have readAsk a question about what you’ve read

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Save yourself charactershttp://mashable.com/2012/06/05/twitter-for-beginners/

(54 characters)

http://on.mash.to/KuejHm (23 characters)

bit.ly

Activity – Find useful link, shrink it at bit.ly and tweet it

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Talking to people

Conversation and connections is one of the keys to twitterTo mention or talk to someone include ‘@username’ in your tweetYou can talk to anyone, even if they are not following youStill open to the worldDirect messages are private

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#tags (hash tags)Used to categorise tweets and link themes#keywordPopular #FF or http://hashtags.org/Great for events and campaignsLive event – twitterfall.com

Activity – Write a tweet @ someone and mention the #agcasemids

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Retweeting

Re-sharing what someone else has postedAmplification

Comment upon their tweetsMT – modified tweet

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Third party applications

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Twitter scenario

A student is interested in getting into publishing and she is keen to get some work experience and find out more about opportunities. In what ways could she use Twitter to help her?

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Suggestions – part 1

• Follow people and organisations that tweet publishing jobs using the Twitter search function for keywords and then by following other people’s lists.

• You can help your students by setting up lists for different sectors and encouraging students to follow them. E.g. www.twitter.com/helenbuz/publishing-careers

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Suggestions – part 2

• Follow people working in publishing. Observe them for a while and see what sorts of things they tweet about.

• Re-tweet interesting things and comment on the industry news – try to sound like a “professional in development”.

• As you start to build up a following, join in conversations.

• If you have a blog, link to that and your LinkedIn profile, and feed your blog posts onto Twitter so that people following you on Twitter can see examples of your ideas and your writing.

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Summary and Tips

Create a full profileFollow people, but not too manyTweet interesting things and links3rd Party Apps make access easierJoin the conversation!

http://digitalmarketingburp.wordpress.com/2012/04/18/infographic-of-the-day-twitter-best-practice/