Post on 06-Aug-2015
@NoisyMonkey
HELLOOOO!
Creative D3.5 years @ Noisy Little Monkey5 Years working in a creative industryI like to overspendBetter at picture dan da wrdz@Tashsb
IT’S AN IDENTITY PLATFORM THAT WORKS WITH GOOGLE TO
CONNECT ACROSS ALL OUR DIFFERENT DEVICES AND WEB
SERVICES
@NoisyMonkey http://searchenginewatch.com/sew/how-to/2307518/google-seo-how-google-impacts-search-results
http://uk.businessinsider.com/google-active-users-2015-1
INTERACTION WITH OTHER COMPANIES AND INFLUENCERS IN YOUR INDUSTRY WILL GIVE YOUR BRAND MORE VISIBILITY
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GOOGLE PLUS PROFILE
• You used to get a Google Plus Profile if you had a Gmail Account
• You use your profile to login to your brand accounts
• Google+ is chopping off its limbs: Hangouts, Photos and Streams are all going solo.
• If you’re an individual (like a freelancer) you might only want a Google Plus Profile.
• Google indexes both your Google+ profile information (meaning people can easily find you) and the content in your post. In comparison depending on privacy settings, Google only indexes Facebook’s profile information, not the content of individual posts.
AUTHORSHIP MORE LIKELY TO HAPPEN IF YOU DO THIS
Unless you are a brand or a celebrity (who normally have verified social accounts)
https://developers.google.com/structured-data/customize/social-profiles
@NoisyMonkey https://support.google.com/business/answer/4569085?hl=en-GB
@NoisyMonkey
Not Google Plus but Structured Data
https://developers.google.com/structured-data/customize/social-profiles
@NoisyMonkey
REVIEWS
• Encourage people to leave reviews
• Much more likely to click on listing with reviews
• Don’t try and obtain lots of reviews on all in one day
@NoisyMonkeyhttps://developers.google.com/webmasters/business-location-pages/schema.org-examples
WARNING!! THIS IS GOING TO BE A NIGHTMARE TO SET UP (OR SORT OUT EXISTING LISTINGS)
@NoisyMonkey https://developers.google.com/webmasters/business-location-pages/schema.org-examples
GOOGLE MY BUSINESS TIPS• Make sure ALL the details are there, correct and match your website:
• NAPOLP & be consistent
(Name, Address, Phone Number, Opening Hours, Logo, Profiles – social)
• Verify local pages with call from Google or Postcard
• Claim your custom URL (10 follows, 30 days old)
• Ask for reviews
MAKING THE MOST OF GOOGLE+• Posts on G+ act like mini blog posts
• Use a headline that people will want to click on and that is more likely to answer a search query
• ALWAYS use an image, gif or video
• Don’t be afraid of writing longer posts
• Be specific who you share with
• Use Hashtags
Share with specific people (don’t abuse this or it will become spammy)
@NoisyMonkey @Tashsb
CIRCLES… meh• Circles are also used to determine
who you share information with outside of communities.
GOOGLE+ TIPS
http://moz.com/blog/google-plus-tips-seo
TAKEAWAYS
• Google+ is the clearest way of demonstrating to Google how YOU are connected to other people and organisations.
• Google+ Brand Pages & Google My Business is the clearest way of demonstrating to Google how YOUR ORGANISATION is connected to other people and organisations.
• For better search rankings:
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GET VERIFIED
https://support.google.com/business/answer/4569085?hl=en-GB https://support.google.com/business/answer/2911778
TAKEAWAYS
RECYCLE CONTENTImage copyright
IT’S A BITCH TO GET RIGHT(and will probably change as soon as you do)
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