Video, humanizing your brand & getting buy in@wilreynolds

Story time

The other thing that

humanized the Seerbrand was that I picked up the phone

I’M A BELIEVER

Regardless of how much

data

we have

Gotta Have…

Faith!

Find the people who

would do it for free

https://www.youtube.com/watch?v=3T_DgGMQ-hs

Us Now

Tail of two airlines

https://www.youtube.com/watch?v=ZrdE02cDLMs

https://www.youtube.com/watch?v=DtyfiPIHsIg

United “Take 2”

https://www.youtube.com/watch?v=WqAAQ0ZZMyw

But I don’t work for a

visionary

© 2015 Seer Interactive • All Rights Reserved • Page ‹#›

Answer tweets orAct on them

My CEO

Doesn’t

But you don’t work for a company with a visionary

like this guy

Or blow money on stupid experiments,

But you don’t work for a company with a visionary

like this guy

Or blow money

invest in stupid experiments,

innovation

You work for this guy, who thinks….You know what people want

RIGHT before they fly….

A messagefrom me…

How to get buy in…Make a BUSINESS CASE

WHY DO WE EXIST?

WHERE DOES

VIDEO EXPLAIN

OUR WHY BETTER?

We don’t do videoto SELL (Directly)

Video on wistia (Seer’s pinterest vid)

LOVES BEING BEHIND THE CAMERA

A ROOM

THE RIGHT TOOLS

RANDOM THOUGHTS

1 - Create a win w/ low cost2 – Find a customer problem where video is the best means to answer it, and answer it3 – Its hard to say “No” to a finished product4 –Take money from high spending channels5 – The future (zappos video) wayfair

Problems, video ain’t 1

How many CMO’s stayed up last night thinking...

I need more video

How Many CMO’s stayed up last night thinking...

My customers are having problems…How prepared is my company to…

SOLVE THEM!?

NO BUDGET, WIL!

WENT VIRAL?

NOPE!

WENT HELPFUL!

iPhoneLightsMicTripod200 bux?

iPhoneLightsMicTripod200 bux?

Pitch at Seer

Users have, Problems

Get Buy-in by

Lowering…

Find videos that solve problems your users have that are highly viewed…

EXCEL 2007

EXCEL 2016

Make the case by focusing on #SUX“We can help more people”

Custom ads… - Save 50% of your time doing X in excel if you upgrade…

Not Bad, Kid…

Not Bad, Kid…

HIGH SPENDING CHANNELS

Click icon to add picture

https://www.youtube.com/watch?v=PWPkZH_UicU

More “smalls”

Than“Biggie”

My budget

https://www.youtube.com/watch?v=pCL1n3xHpTg

Now…

THE FUTURE

Brands sort out the

cesspool

https://www.youtube.com/watch?v=u__uW360fsw

NOT A CAMPAIGN

IN THEIR DNA

ADVICE…

DEFSENSIBLE

Questions, Commerce, & Campaigns

QUESTIONS…

COMMERCE…

Campaigns DieDNA doesn’t

Ain’t Halloween PeopeCampaigns DieDNA doesn’t

Ain’t Halloween PeopeCampaigns DieDNA doesn’t

Ain’t Halloween PeopeCampaigns DieDNA doesn’t

https://www.youtube.com/watch?v=klm5vdyZbaI

quality, responses, DNAshow how long the page scrolls

Loyal Army

Content

https://www.flickr.com/photos/jasonsrobb/

Content

https://www.flickr.com/photos/jasonsrobb/

© 2015 Seer Interactive • All Rights Reserved • Page ‹#›

I know a company with a 3 year break even on content…If you have 3 years to show value vs 3 months, who’s going to produce better content?

Your DNA?

If your company’s DNA to take shortcuts…

Can’t do nuthin’ fo ya man

What Jeans companyWants to sellFEWER Jeans

Story in your jeans

One with a belief system

1 Question:

If your content was removed from the web, would anyone miss it?-Ann Handley