Post on 09-May-2015
description
Making ThatTumblr Tumble
Achieving Tumblr Success
Wendy Darling, Atlanta, GA@wcdarling | facebook.com/wdarling | tumblr.com/wdarling | about.me/wdarling
Art Deco ArchitectureBlog for Art Deco architecture, civil engineering, interior
design, plus related history and culture – around the world
decoarchitecture.tumblr.com
Begun October 2010
As of Feb. 8, 2013
6,963 Posts
5,732 Followers
746 Likes on Facebook
299 Followers on Twitter
Types of Posts• Photos
• Historical Photos (1900s-1940s)
• Later Photos
• Recent Photos
• Historic Illustrations• Architectural Drawings
• Postcards and Posters
• Advertising
• Movie Sets
• New Digital Design & Traditional Art
• Videos
• Articles and Books
• Reblogs
• Questions & Submissions
Traffic Numberson Web SiteSince Inception*
200,000 Visits570,000 Page Views
Most Viewed Posts:
• Empire State Building Lobby - 12,000
• Chrysler Building Elevator - 5,200
• Helsinki Train Station - 3,900
• Whitehouse Diner (NJ) - 3,400
* 6 mo. missing data in 2012
NOTE: This does not include views via Tumblr itself.
Tucson, Arizona
Audience Growth• Google
• Tags and descriptions in posts
• Other Tumblrs & sites linking
• Success leads to success
• Tagging• Users browsing by tag (click under
posts)
• Users searching Tumblr by tag
• Influential Tumblrs reblogging
• Tumblr Features• Featured Tumblr tags
• “Spotlight” image
Why Tumblr?
• Easy to use from both browser and posting POV
• Plays well with others – Twitter, RSS, etc.
• Wide variety of templates and options
• Fun to explore
• Easy to reblog*
• Community and reciprocation – “I’ll share you, you share me, we both benefit”
* (Maybe too easy.)
Good Tumblr Citizenship
• Tag!• Enables others to find your
content
• Provides more context
• Links your content to similar content
• Be egalitarian!• Promote other Tumblrs and blogs.
• Reblog others and while you’re at it, thank them.
• Don’t spam!• 100 reblogs in a day isn’t going to
gain you followers.
• Stay on your topic.
• Credit, credit, credit!• Name source.
• Link to source.
• Link photo to source.
• Promote source.
• Identify!• Buildings, people, etc. should
not be posted unlabeled.
• This way, context is retained.
• Goes along with crediting source.
Tools to Try• Queue
• Tags
• Facebook• Fan Page
• Automatic RSS Import
• Hootsuite
• Co-Editors
• Tumblr Apps
Questions?
Wendy Darling
@wcdarling
facebook.com/wdarling
tumblr.com/wdarling
about.me/wdarling
Art Deco Architecture
decoarchitecture.tumblr.com
@artdecoarch