Making Sense of the Internet of Things - Oct 2015 - Maria Thomas

The Internet of Things: Making Sense of an Emerging Megatrend

Maria Thomas

@pesmou #shoporg15 #DigitalRetailFastTrack

The Internet of Things (IoT) Is…

Smart Toothbrushe

Smart Clubs & Racquets

Smart Door Locks

Smart Thermostat

Smart Meters

Smart Cars

Smart Insurance

Smart Glucose Monitoring

Smart Contact Lenses

Smart Aircraft Engines

Smart Shelf

Labels

Smart Packaging

Smart Shoes

Smart Cows

Smart Cities

Smart Ordering & Fulfillment

http://www.wired.com/2013/05/internet-of-things-2/

Sensors and devices

Connectivity / Networks

People / Processes

The Internet of Things connects billions of sensors and devices such as everyday consumer objects and industrial equipment onto networks.

Increasing amounts of data produced by those sensors and connected devices are hence acquired, logged and stored on networks.

Networked inputs are then combined into bidirectional systems for better decision making, increased efficiency, new services or environmental benefits.

Devices Connected to the Internet1 BILLION

Fixed internet in the 1990s

6 BILLION

Mobile internet in the 2000s

28 BILLION

“Things” connected to the internet by 2020

http://www.goldmansachs.com/our-thinking/pages/iot-infographic.html

AUGUST 2014

Creating a Programmable World

AUGUST 2012

9 Things You Should Know

1 IoT Is a Network of Networks2 IoT Is Huge3 IoT Is In Its Infancy4 IoT Will Create New Business Models5 IoT Will Make Us Paranoid (like most new technologies

6 IoT Will Create Unexpected Partnerships7 IoT May Reignite (Some) Retail 8 IoT Will Require Organizational Readiness9 IoT Will Enable Many Winners

IoT Is a Network of Networks

https://hbr.org/2014/11/how-smart-connected-products-are-transforming-competitionhttps://hbr.org/2014/11/how-smart-connected-products-are-transforming-competition

How Smart, Connected Products Are Transforming Competition

Network of NetworksT H E P H Y S I C A L G R A P H

Wearables Cars

HomesCities

IndustryTransport

ationOil and

GasHealthcar

eRetail

Network of NetworksT H E P H Y S I C A L G R A P H

KNOWLEDGE GRAPH

$450 BILLION

SOCIAL GRAPH

$260 BILLION

PHYSICAL GRAPHGoogle? Apple? Samsung? Amazon? Newcomer? $??? BILLION

IoT IS HUGE

IDC$3trillion

by 2020, with

30billion devices

Cisco$19trillion

by 2020, with

50billion devices

WORLDWIDE GDP

$78 trillion

~10% of 2014 GDP

FactoriesCities

HumanRetail

OutsideWork sites

VehiclesHomesOffices

$1.2-3.7T

$.4-1.2T

$.9-1.7T$.2-1.6T

$.6-.9T

$.2-.9T

$.2-.7T

$.2-.3T

$.1-.2T

http://www.mckinsey.com/insights/business_technology/The_Internet_of_Things_The_value_of_digitizing_the_physical_world

IoT IS HUGE

IoT Is In Its

Infancy

Q4 2012 Q4 2013 Q4 2014

26.5 26.8 26.7

Average number of apps used per user per month and average time spent using apps per month

30:1537:28

http://www.nielsen.com/us/en/insights/news/2015/so-many-apps-so-much-more-time-for-entertainment.html

IoT Will CreateNEW BUSINESS MODELS

https://hbr.org/2015/10/how-smart-connected-products-are-transforming-companies

real-time

over-the-air updates

information convergence

recurring revenue

personalization and context

ecosystem partners

@pesmou 47

Retailers As Smart Home Platform Providers - Lowes

IoT Will Make Us Paranoid

(at least for a while)

“Will consumers and employees leave it to business to set reasonable privacy policies or will they turn to the political and judicial processes to restrict the use of personal data?”

-- Lawrence Lessig

TodayBlanket terms of

use authorizing service providers

to remarket or redeploy user data

IoT Enabled WorldIndication and permissioning at every turn about how consumer data is used?

Nutritional-like labels that data-sharing policies? Energy Star-like seal of approval for privacy

(government) Good Housekeeping-like seal of approval for

privacy? (commercial) x

IoT Will Create

edPartnerships

Insurance Industry: From Rear View to Real Time

Channel Confusion & Conflict May Arise

Competitors as Partners

IoT May Reignite

(some) Retail

IoT Will Catalyze More Investment in Experiential Retail

Role for Wireless Carriers?

VR Can Help Sell IoT Devices

Don’t Count Amazon Out

IoT Will Require Organizational

Readiness

Impacts Will Be Cross-Functional

Critical Implications for Data Mgmt, Design and Support

Emerging Customer Support ModelsAgent Directed User Directed

Onboarding Omnipresent Support

Break/Fix Troubleshooting

Enablement

http://www.onesheep.org/wp-content/uploads/2014/06/designmatters.pnghttp://www.support.com

New Business Models, New Business Risks

IoT Will Enable Many

Winners

The IoT Landscape

Applications (Verticals)

Platforms & Enablement

(Horizontals)

Building Blocks

“Bad news- The scale is threatening to cut off access to the fridge…”

Preparing for the IoT:

To-Gos

1 Establish Agile, Adaptable Culture

2 Invest in Talent to Lead, Through All the IoT Layers

3 Plan for Scope and Volume of Data

4 Prioritize Privacy

5 Think Beyond the Things

6 Consider Potential Competitive Threats from Non-traditional Players

7 Beat 'em, or Buy 'em

8 Brace for the Marketing Impacts of IoT

9 Remember Amara's Law: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.”

THANK YOUMaria Thomas

Making Sense of the Internet of Things - Oct 2015 - Maria Thomas

Internet

Transcript of Making Sense of the Internet of Things - Oct 2015 - Maria Thomas

The Revolutionary Erakaweckiapushistory.weebly.com/.../3/8/6/13862699/revolutionary_war.pdfCommon Sense • Thomas Paine’s Common Sense (1776) –“the most incendiary and popular

1776 COMMON SENSE Thomas Paine ( February 14, 1776 ) · 1776 COMMON SENSE Thomas Paine ( February 14, 1776 ) Paine, Thomas (1737-1809) - An Englishman who came to America in 1774,

1776 COMMON SENSE Thomas Paine ( February 14, 1776 )

COMMON SENSE Thomas Paine

Common Sense by Thomas Paine Optimized

Selected sites of jordan - thomas maria

Washington Crossing the Delaware, c. 1851 Thomas Paine Common Sense.

Common Sense by Thomas Paine

Orientation in space using the sense of smell · Orientation in space using the sense of smell Anna Maria Kleemann Munchen 2010¨

Thomas Paine Common Sense

Enactive intersubjectivity: Participatory sense-making and ... · Enactive intersubjectivity: Participatory sense-making and mutual incorporation Thomas Fuchs & Hanne De Jaegher Published

Common Sense by Thomas Painemolesclassroom.yolasite.com/resources/Common Sense... · Common Sense by Thomas Paine Introduction to the Third Edition Perhaps the sentiments contained

Paine, Thomas-Common Sense (1776)wwnorton.com/.../docs/TPaine-Common_Sense-1776.pdf · COMMON SENSE By Thomas Paine INTRODUCTION Perhaps the sentiments contained in the following

Common Sense Media Letter - Thomas Jefferson High School

Two Thomases, One Year: Thomas Paine’s Common Sense Thomas Jefferson’s Declaration of Independence 1776.

Common Sense - Thomas Paine - Large Print

Common Sense - Student Handouts for free interactive test-prep games…no log-in required! common sense thomas paine 1737-1809

Excerpts from Thomas Paine's Common Sense, 1776 lovers of ...€¦ · Excerpts from Thomas Paine's Common Sense, 1776... Mankind being originally equal in the order of creation, the

The Declaration of Independence. Thomas Paine’s Common Sense Common Sense: 47-page pamphlet written by Thomas Paine, published in January 1776. – Urged.

Thomas Paine - Common Sense