MAKING SENSE OF PRIVACY !IN SOCIAL NETWORK SERVICES!User Perspectives

T-110.5220 Information Security and Usability April 11 2013

Airi Lampinen Helsinki Institute for Information Technology & University of Helsinki, social psychology

(NETWORKED) PRIVACY

• Organizational

• Interpersonal (interactional/social)

How are different types of privacy connected?

What type of privacy regulation do SNSs support?

Where do SNSs direct their users’ attention?

STARTING POINT Four forces that regulate social systems

(Lessig 2006):

• Market

• Law

• Social norms

• Code (/architecture)

SELF-PRESENTATION (Goffman)

Presenting oneself to others - and to oneself

Cues given and cues given off

“What kind of a person am I and how am I to be treated?”

INTERPERSONAL BOUNDARY REGULATION

Altman (1975; 1977)

“Privacy as a process of interpersonal boundary control that paces and controls interaction”

“An interpersonal boundary process by which an individual or a group regulates interaction with others.

Stakes: Social interaction, social relationships, self-identity

BOUNDARY REGULATION IN PHYSICAL SPACES

Picture credit: TenSafeFrogs

BOUNDARY REGULATION !IN THE NETWORKED WORLD Palen & Dourish (2003)

DISCLOSURE: Privacy and publicness

IDENTITY: Self and others

TEMPORALITY: Past, present, future

CHARACTERISTICS OF THE NETWORKED CONTEXT (boyd, 2008)

1.  Persistence

2.  Replicability

3.  Scalability

4.  Searchability

See also “THE ETERNAL MEMORY” (Viktor Mayer-Schonberger: Delete: The Virtue of Forgetting in the Digital Age)

SHARING WITH MULTIPLE GROUPS

SHARING ON BEHALF OF OTHERS

SHARING VIA AUTOMATION (VS MANUALLY)

HOW DO WE REGULATE BOUNDARIES?

BOUNDARY REGULATION IS NOT JUST…

…updating “privacy settings”

…choosing from the options predetermined in the UI

TYPOLOGY OF INTERPERSONAL !BOUNDARY REGULATION PRACTICES

1. Individual & collaborative

2. Preventive & corrective

3. Behavioral & mental

Discuss: What do you think are the pros and cons of different practices?

PHOTO CREDIT: NCINDC ON FLICKR"

BOUNDARY REGULATION IS COOPERATIVE

(1)  Supporting others, face work & rule of considerateness

(2)  Negotiating shared codes of conduct, making joint efforts

Negotiating Access to/within Domestic Spaces via Couchsurfing!

BOUNDARY REGULATION AS A GROUP: Delegation & cooperation"

Photo credit: heschong

Sharetribe: Online-supported Exchange in Local Communities!

BOUNDARY REGULATION"in networked and physical"settings are part of the"same whole."

A LOT OF TALK ABOUT PUTTING PEOPLE IN CONTROL OF ʻTHEIR DATAʼ

When considered in terms of interpersonal boundary regulation, there are limits to how fully an individual can be in control.

But what if people had (better)access to ʻtheir dataʼ?"

AUTOMATED SHARINGON LAST.FM WITH THE SCROBBLER

MEDIA FINGERPRINT ON SCOOPINION!

1. Look beyond ʻonlineʼ"

2. Look beyond ʻthe individualʼ"

3. Empower people with ʻtheir dataʼ"

IN DESIGNING GREAT ONLINE EXPERIENCES