Who We Are

Antonio Holguin• ACP• Designer at Smashing Ideas• blog: swfhead.com• twitter: @antonioholguin

Jonathan Campos• ACP• UGM• Director of Software Development at Dedo Inc.• blog: unitedmindset.com/jonbcampos• twitter: @jonbcampos

Where You've Seen Us

Here's What's Coming

• Planning Your Mobile Application• Working In Teams• Visual and Interaction Design• Graphic Optimization• List and View Optimization• MVC for Flex Hero• User Tracking• Multi-Screen Best Practices• Deploying• Maintaining

Agreeing on a Workflow

• Phases of development• Target Device List• Design Asset Preparation and Delivery• Wireframe -> Deployment• Code Layout and Formatting

Code Layout

• Come Up With A Convention• Stick With It!

• Check Out:• http://opensource.adobe.com/wiki/display/flexsdk/Coding+Conventions

• Flow Chart doesn't need to be perfect• Wireframes as grey squares• What screens go where and how to get to them• Be sure all buttons are accounted for, including hardware• How much are you displaying on screen at a given time?• Consider Interactions/Gestures early• Understand that things WILL change

• Create Value Objects• MVC Structure

• Checkout RobotLegs• Test and Create Services• Setup Data Models• Create Custom Events

M-V-C-S

• Theorize Design Concept• Research• 1 - 2 screens to get the look• Choosing Fonts / Color• Get It On A Device!• Thinking about Multiple Screen Resolutions• Pixel Perfection!

Pixel Perfection

• View/Mediator Layout• Unit Test Mediators• CSS Sheets

• ID Selections• CSS Classes

• Flow Layouts• Connect Mediators with Models

Advanced CSS (not that advanced...)

ID Selectors Class Selectors

Custom SkinsMXML Actionscript

• Render Remaining Screens and Elements• Do NOT hand off PSDs• Flatten, Save for Web, Deliver End Files (PNGs / JPGs)• All button states, including toggles, must be accounted for• Save for Multiple Screen Resolutions• Adding Sound

• MP3s are smaller, but a little slower, have "hiccup"• WAVs are bigger, but sound better

• Import and Optimize• Update Skins• Relayout Views

• Designer can help

• Icons - 512, 128, 114, 90, 72, 57, 50, 48, 36, 29, 16• Just make them all at once, its easier.

• Promo Images - Most Optional• Android Market: 180w x 120h 1024w x 500h• Amazon AppStore: Use Android images

• Videos - Android only - Optional but good.

• Screenshots - Make them interesting, show your app in action Do not include status bar on iOS

• User Tracking• GA for Flash• Full Google Analytics Stack

• ANT Scripts• Markets

• icons• descriptions• videos• images

• Application Descriptor

• Test, Test, Test.

• Put on as many devices as possible.

• Test to break. Test to win. Test to lose.

• Try every scenario that may happen.

• Beta Testers?

• Release CheckList• iOS: Check your provisioning profile• Check your app id• Check your permissions• Check your api keys• Verify your testing

• Include good contact information

Markets Cost Moderated Device Limitation

Vendor Credits

Google(Android)

Amazon(Android)

App World (BB)

App Store (iOS)

$25 no none none

$99/year(first waived)

yes none none

$200/10 vendor credits no/tested none 10

$100/year yes 100 none

• Each release WILL be problematic• Communicate what has changed to users• 3rd party apis• Users will forgive an update MORE than a broken app• Don’t release too often• Update based on User Feedback

Thanks for coming!

Contact Jonathan:@jonbcampos

unitedmindset.com/jonbcampos

Contact Antonio:@antonioholguin

swfhead.com