MAKING BETTER UX DESIGN DECISIONS

phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud

QUALIA

clearfun engagingclean

delightfuleasy

intuitive

fast

powerful

fluid

familiar

full-featured

pleasing

beautiful

compelling

award-winninglightweight

Significant emotions are qualities of experience; esthetic quality that rounds out an experience into completeness and unity.

John Dewey

What We Think Of

What Real People Think Of

Experience was first

TECHNOLOGY≠

EXPERIENCE

Experience was first

INTERFACE≠

EXPERIENCE

clearfun engagingclean

delightfuleasy

intuitive

fast

powerful

fluid

familiar

full-featured

pleasing

beautiful

compelling

award-winninglightweight

Experience was first

INTERFACE PROPERTIES

≠EXPERIENCE QUALITIES

Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment.

CI Lewis

QUALIA

Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment.

CI Lewis

Features

Attributes

Know

Specs Sense Feel

PROPERTIES QUALIA

Attractive!

Just Works!

Intuitive!

Options!

Attractive!

Just Works!

Intuitive!

Options!

Rushed! Distracted!

Frustrated! Hungry!

Wants action!

QUALIA?

QUALIA?!

QUALIA!

lucknewness

skill confidencedistraction

uncertainty

insecurityinterfere

nce

mood

environment

inability

ignorance

motivation

misunderstanding

time

apathy

previous experience

engagement

distaste

clarity of choice

priority / urgencyQUALIA!

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

priority/urgency

less cooperative

strangeness

inability

ignorance

concernapathy

difficult environment

understanding

negative experience

engagementdetachment

few choices

unimportance

serendipity

positive experience

unclear understanding

familiarity

hurriedness

focus

knowledge

more choices

more cooperative

conducive environment

automatic/unconsciousthoughtful/purposeful

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

priority/urgency

less cooperative

strangeness

inability

ignorance

concernapathy

difficult environment

understanding

negative experience

engagementdetachment

few choices

unimportance

serendipity

positive experience

unclear understanding

familiarity

hurriedness

focus

knowledge

more choices

more cooperative

conducive environment

automatic/unconsciousthoughtful/purposeful

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

priority/urgency

less cooperative

strangeness

inability

ignorance

concernapathy

difficult environment

understanding

negative experience

engagementdetachment

few choices

unimportance

serendipity

positive experience

unclear understanding

familiarity

hurriedness

focus

knowledge

more choices

more cooperative

conducive environment

automatic/unconsciousthoughtful/purposeful

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

unimportance

less cooperative

familiarity

inability

ignorance

concernapathy

difficult environment

clear understanding

negative experience

engagementdetachment

few choices

priority/urgency

serendipity

positive experience

understanding

strangeness

hurriedness

focus

knowledge

more choices

more cooperative

conducive environment

automatic/unconsciousthoughtful/purposeful

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

unimportance

less cooperative

familiarity

inability

ignorance

concernapathy

difficult environment

clear understanding

negative experience

engagementdetachment

few choices

priority/urgency

serendipity

positive experience

understanding

strangeness

hurriedness

focus

knowledge

more choices

more cooperative

conducive environment

automatic/unconsciousthoughtful/purposeful

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

unimportance

less cooperative

familiarity

inability

ignorance

concernapathy

difficult environment

clear understanding

negative experience

engagementdetachment

few choices

priority/urgency

serendipity

positive experience

understanding

strangeness

hurriedness

focus

knowledge

more choices

more cooperative

conducive environment

automatic/unconsciousthoughtful/purposeful

Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz

Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz

Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz

Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

priority/urgency

less cooperative

strangeness

inability

ignorance

concernapathy

difficult environment

understanding

negative experience

engagementdetachment

few choices

unimportance

serendipity

positive experience

unclear understanding

familiarity

hurriedness

focus

knowledge

more choices

more cooperative

conducive environment

automatic/unconsciousthoughtful/purposeful

Experience Profile Assessment

Better UX Design through:

Understanding and focusing on Qualia, the actual qualities of personal experience

Discovering and identifying Qualia in context

Assessing Qualia before, during, and after experiences

GOOD LUCK!

phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud