Making an Impact WithSocial Media

Bob Bertsch2012 Support Staff Conference

PASSIONhttp://www.flickr.com/photos/sterlingcollegehttp://www.flickr.com/photos/melissawall http://www.flickr.com/photos/moregoodfoundation

From Containers to Connections

Rhonda Lowry, CNN @ TEDxAtlanta

Online networks allow people to

• connect with their passions

• to find others who share their passions

• to create content that expresses their passions

The Value is in the Connections

Twitter #ManureMondaystarted by @LPELC

Reach: 12-15,000 accounts 

26-34,000impressions

http://www.slideshare.net/aafromaa/social-media-in-cooperative-extension

YouTube – NDSU Extension Channel

109 subscribers  182,130 video views 

Facebook – NDSU Extension Ward County

175 likes  1,887 user reachedin last 60 days 

Social Capital

Social Capital

http://www.flickr.com/photos/caitlinburke

http://www.flickr.com/photos/ryan1

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Listen

http://www.flickr.com/photos/vagawi

Learn by Listening

Publish

Participate

http://www.flickr.com/photos/opensourceway

Promote

http://www.flickr.com/photos/michaelholden

Build Community

Find those with passionCreate content that feeds their passionConnect with people

http://www.flickr.com/photos/usacehq

Increase Engagement• Post between 8 p.m. and 7 a.m.

http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/

Increase Engagement• Post 1 or 2 times a day

http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/

Increase Engagement• Ask questions to spark dialogue

http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/

Increase Engagement• Keep posts simple (status only or 1 photo)

http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/

Working DifferentlyUsing social media and online tools for:• personal learning & professional

development• reaching people where they are• filtering information & providing context• joining existing conversations• connecting people with resources,

answers and each other

Working Differently

• Start with one channel

http://www.flickr.com/photos/andrec/

Working Differently

• Connect with those who share your passion

http://www.flickr.com/photos/suewaters/

Working Differently

• Dedicate 15 minutes/day

http://www.flickr.com/photos/nickpiggott/

Working Differently

• Post and follow-up on comments daily

http://www.flickr.com/photos/tamasrepus/

Working Differently

• Look for opportunities to grow

http://www.flickr.com/photos/donnagrayson/

Thanks!

CONNECT• On Twitter – www.twitter.com/ndbob• On Facebook – http://

www.facebook.com/NDSUAgCommWebServices

• Blog – http://www.ag.ndsu.edu/roller/agcommwebservices/