Post on 08-May-2015
description
Make Your Kickstarter Crowdfunding Campaign Insanely Successful
Marty KoenigCEO of CxO To Go and CrowdfundEnergy
mkoenig@cxotogo.com303-995-4523
DO WHAT YOU LOVE .. WE’LL DO THE REST
Agenda
• Who is Marty?
• Expectations & Benefits
• Stats
• How NOT to do a Crowdfunding Campaign
• The PPLE MethodTM
• Q&A
How You Will Benefit
• Learn about free resources and tools to help set your campaign apart from the rest
• Use the PPLE method• Discover pitfalls to avoid• Get the “Ultimate Kickstarter &
Crowdfunding Campaign Kit.” Free + Bonuses
• Create a multi-touch, cross-platform campaign
• Not a pitch, just an opportunity to learn
Me
Stats
• 21% raise not a single penny
• 90% of the 30%-ers meet or exceed goal
• Campaigns That Take These Six Actions Raise 8 Times More Money Than Campaigns That Don’t
How NOT to do Crowdfunding
• Kickstarter and Crowdfunding No-No’s
• Post and Hope – Craigslist
• The Nike Approach
• US and UK Only
• Prohibited Projects
• Set It and Forget It
• Don’t Plan and Prepare and Engage Your Tribe
Prohibited on Kickstarter
• Alcohol (prohibited as a reward)• Automotive products• Baby products• Bath and beauty products• Contests (entry fees, prize money, within your
project to encourage support, etc)• Cosmetics• Coupons, discounts, and cash-value gift cards• Drugs, drug-like substances, drug
paraphernalia, tobacco, etc• Electronic surveillance equipment• Energy drinks• Exercise and fitness products• Eyewear (sunglasses, prescription glasses, etc)• Financial incentives (ownership, share of
profits, repayment/loans, etc)• Firearms, weapons, and knives• Health and personal care products
• Heating and cooling products
• Home improvement products
• Infomercial or As-Seen-on-TV type products
• Medical and safety-related products
• Multilevel marketing and pyramid programs
• Nutritional supplements
• Offensive material (hate speech, inappropriate content, etc)
• Pet supplies
• Pornographic material
• Projects endorsing or opposing a political candidate
• Projects promoting or glorifying acts of violence
• Projects using Kickstarter simply to sell existing inventory
• Raffles, lotteries, and sweepstakes
• Real estate
• Rewards in bulk quantities (more than ten of an item)
• Rewards not directly produced by the project or its creator (no offering things from the garage, repackaged existing products, weekends at the resort, etc)
• Self-help books, DVDs, CDs, etc
Unsuccessful Live Campaigns
• http://www.indiegogo.com/endymio
– My Review In Process
• http://www.indiegogo.com/letusfinishCastillodreamhome
– My Review - Download
PLAN– Kickstarter Candidate?
– Tribe/Social Following
– Competitive Research
– Target Audience
– Lay out Timeframe
– Frame up Rewards
– Financial Plan
– Build Your Story
– Back Some Projects
PREPARE– Messaging– Keyword Search– Use Cases– Complete Story– Review Other Campaigns– Reach Out– Design Rewards– ID Fans and Evangelists– Script/Shoot Video– Landing Page/Countdown– Build Buzz– Prepare Social Media– Press Releases
LAUNCH– Open the Floodgates
– Tribe/Social Following
– Email Campaign
– FB, Twitter, LI
– Leverage Networks
– Blogger Sharing
– Local Guerilla Mktg
ENGAGE– Relentless
Communications
– Updates on/offline
– Promote, Promote
– Focus on Tribe/Social Following
– Ongoing Email Campaign
– FB, Twitter, LI
– Status Updates
– Mid-Campaign Wild Card
Free Resources
• YouTube• Blog Sites• Celebrity Bloggers• Facebook• Relationships• Social Media• Your Financial Plan• Your Marketing Plan• Your Discipline and Persistence• Books, Tools, Examples, Other Campaigns
Successful Campaigns
http://www.kickstarter.com/discover/most-funded
Special Offers
1. Free BookInside the book: Bonuses: - 2. Kickstarter Score &
3. Huge List of Crowdfunding Siteshttp://money.cxotogo.com/crowdfundingbookspecialoffer
4. This presentation – same site
5. A Real Crowdfunding Review Examplehttp://money.cxotogo.com/crowdfundingbookspecialoffer
Q&A
More Help?
http://fiverr.com/bizgrowthcoach
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