Post on 21-Feb-2017
The Trick To Improving Content ROI Carrie Kerpen@carriekerpen
“The fox has many tricks.The hedgehog has but one.But that is the best of all.”—Ralph Waldo Emerson
Here’s a simple question checklist for your content
Does your content:
The Trick to Improving ROI
Here’s a simple question checklist for your content
Does your content:• Add value to the intended target?
The Trick to Improving ROI
Here’s a simple question checklist for your content
Does your content:• Add value to the intended target?• Help their online experience versus
interrupt their experience?
The Trick to Improving ROI
Here’s a simple question checklist for your content
Does your content:• Add value to the intended target?• Help their online experience versus
interrupt their experience?• Make their face move?
The Trick to Improving ROI
Here’s a single question checklistfor you:
The Trick to Improving ROI
How do you know?
Here’s a single question checklistfor you:
The Trick to Improving ROI
The Mirror Vs. The Photograph
The Trick to Improving ROI
The single trick to improving your content ROI is...
The Trick to Improving ROI
Are you listening?
The single trick to improving your content ROI is...
The Trick to Improving ROI
Are you listening? No...That’s it!
The single trick to improving your content ROI is...
The Trick to Improving ROI
Are.
Are.You.
Are.You.Listening!
The Art Of Listening
The Trick to Improving ROI
The Art Of Listening
76%of marketers say they need to be more data focused to succeed
The Trick to Improving ROI
74%agree that capturing and applying datato inform and drivemarketing activitiesis the new reality
The Art Of Listening
76%of marketers say they need to be more data focused to succeed
The Trick to Improving ROI
74%agree that capturing and applying datato inform and drivemarketing activitiesis the new reality
The Art Of Listening
76%of marketers say they need to be more data focused to succeed
BUT HOW DO THEY DO IT?They’re at a loss.
The Trick to Improving ROI
We are drowning in data, yetwe’re starving for insights
Things To Listen For
The Trick to Improving ROI
Things To Listen For
The Trick to Improving ROI
Things To Listen For
The Trick to Improving ROI
Things To Listen For
The Trick to Improving ROI
Things To Listen For
The Trick to Improving ROI
Things To Listen For
The Trick to Improving ROI
Things To Listen For
The Trick to Improving ROI
How to Listen
The Trick to Improving ROI
How to Listen
The Trick to Improving ROI
You
How to Listen
The Trick to Improving ROI
You
Insights
How to Listen
The Trick to Improving ROI
Listening Vs. Insights
Some Examples:
The Trick to Improving ROI
Some Examples:
The Trick to Improving ROI
The Trick to Improving ROI
The Trick to Improving ROI
ListeningIn Context
Don’t Speak Like Your Target Unless It’s Natural
The Trick to Improving ROI
The Trick to Improving ROI
Don’t Speak Like Your Target Unless It’s Natural
Don’t Comment On Things ThatAre Totally Irrelevant To You Unless There’s A Clear Connection
The Trick to Improving ROI
The Trick to Improving ROI
Don’t Comment On Things ThatAre Totally Irrelevant To You Unless There’s A Clear Connection
The Trick to Improving ROI
Don’t Comment On Things ThatAre Totally Irrelevant To You Unless There’s A Clear Connection
Don’t Open A Conversation Without Thinking It Through
The Trick to Improving ROI
Don’t Open A Conversation Without Thinking It Through
The Trick to Improving ROI
Don’t Open A Conversation Without Thinking It Through
The Trick to Improving ROI
So Now You Have Killer Content That WasCreated Through Curation, Now What...
The Content Calendar Hack That Will Save You Time And Money
Content CalendarDate Promoted Category Facebook Status Image
03/25/16 Sponsorship
Maecenas erat erat, auctor sit amet tinciduntsit amet, posuere egeex. Sed vestibulumtincidunt tempor.
03/28/16 Occasion
Nibh a fermentum fermentum, enim nunc venenatis dolor, at dictum massa quam non nisi. Sed cursus tortor non metus venenatis iaculis.
04/02/16 Lifestyle
Aliquam ultrices maximus elit, placerat cursus quam tempus nec. Suspendisse ligula lorem, faucibus at tincidunt ut, malesuada quis ex.
04/08/16 FamilyMaecenas erat erat, auctor sit amet tincidunt sit amet, posuere eget ex. Sed vestibulum tincidunt tempor.
The Trick to Improving ROI
Content HighlightsThe Purpose
Lifestyle
Health
Product
Family
The Trick to Improving ROI
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message.
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The Trick to Improving ROI