Make Your Club Shine on

Toastmasters District 28 Fall conference

November 5, 2011

Cleo Parker, ACS, ALB

cleoparker@gmail.com

Agenda

Why your club should be on Facebook Options and recommendations

How to create a Facebook Page How to create Events and invite people

Strategies to engage club members and fans Extra Credit for Digerati

Connecting with other sites and analyzing traffic Resources

Page examples, reference, content sources

WHY SHOULD YOUR CLUB BE ON FACEBOOK?

Why Facebook?

Social Media is fast becoming a key piece of the communication landscape

93% of adult US Internet users are on Facebook. (source: BlogHer, April 2011)

If Facebook were a country, it would be the world’s 3rd largest

Facebook is overtaking Google and Yahoo in total time spent online. (source: ComScore, August 2011)

In Other Words . . .

More Reasons

Easy to use Step by step set up Easy to upload photos, videos and share links Invite friends Start discussions

Facebook pages rank well in search next

Second through fourth search results from Facebook

Facebook Presence Options

PagesGroupsProfile

Facebook entity option: PagePages

Allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives.

Dearborn Dynamic Toastmasters page next

Page Example

Functions available

Facebook entity option: GroupGroups

Provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone.

Members must be approved, offers privacy options to limit visibility of posts

Official Toastmasters International Group next

Group Example: Toastmasters International

Facebook entity option: Profile

Profile Profiles (timelines) represent individuals and

must be held under an individual name.• There are a couple D28 clubs using profiles

Facebook entity recommendation

Page Greater Reach, open to all Designed to promote organizations, ranks

highly in search Built in applications for events and content

sharing

CREATE A FACEBOOK PAGEHow to

Before you start:

Decide on your page name Select administrators (multiple) Select graphics & store on your computer Meeting times, location, and street address Welcome statement, club contact information

Website, email, phone Have a plan for updating and posting

Facebook page next

Click on the “create a page”

link

Drop down menu

Select Non-Profit organization

You can do it even without a Facebook account, just an email address

A logo (from the Toastmasters International Brand Portal) or a photo of your club banner are good choices

Skip this step – set up the page first so when you invite people there is something to see

About info will appear on the left side column on your page

“Get started” page is only available when page is brand new.

Invite friends option always appears here, do it after page has some content

Next: Edit Page

Work through the list of options

You can set landing tab to events if you have one coming up - remember to change it back when the event is over

Work through the list of options

Basic Information -1

This info appears on the page’s “About” tab

Appears in right column of the page’s Wall

Basic Information -2

Saved image

Webcam

Good resource

Keep the Apps

Advanced topics

CREATE A FACEBOOK EVENTHow To:

Before you start, have ready:

Date and time Place, including street addressURL link to flyers or more infoGraphics, logos, past eventsCreate an eventnext

Click here

Launches this page, click on the calendar icon

Invite your Facebook friends

Select these to invite discussion

You can include a link to a flyer here

ATTRACT AND ENGAGE FANSHow to:

Spreading the Word

Build Awareness Facebook Invitations

• Members, other Toastmasters & friends Emails to members & guests

Friend campaigns Ask for fans to invite friends

• Alaska Kennel Club: “300 likes” campaign• next

Alaska Kennel ClubNotable for “300 likes” campaign

100 likes in 7 days!9/21 = 2009/23 = 2509/28 = 300

Click on ShareThen drop down to select where to share it

Add a personal note

Invite your Facebook friends

Be Interesting & Engaging Think of yourself as the voice of your club

“What Would (my club) Say?” Regular posts

Appear in fan newsfeeds Reason to return to the page

Variety is good! Remind members ANY fan can post Include meeting info, links, and advice Project and manual discussions

Pictures and Video Share meetings and events Tag people to draw interest

After uploading, tag people – encourages them to check out their picture

Uploading Photos and Video

• First save photos or video to your computer

• Click to open upload tool

Removing Inappropriate Posts

If you hover in the upper right corner you can will see an icon – click on it to hide, delete or report a post for abuse

Page examples Doing Well

Washtenaw Toastmasters Cromwell Community Toastmasters Dublin Toastmasters

Could Improve Epicenter Toastmasters

Extra Credit

Using Facebook as a pageCreating a custom club URL on FacebookPosting from a mobile deviceConnecting your Facebook page with your

club website and TwitterPage Insightsnext

Change how you use Facebook

Note changes in name and newsfeed

Why Fans are important

With 25 fans you can create a custom url http://www.facebook.com/DearbornDynamicToastmasters

Otherwise your address includes a lot of messy code http://www.facebook.com/pages/Epicenter-

Toastmasters-Club-1041/145177188838567

Mobile updates for admin use only

Link to Facebook Pagefreetoasthost format does not allow “Like” icon code

Bump after every Tuesday meeting

Insights allow you to analyze traffic

Resources Facebook Help Building your presence with Facebook Pages

“Best Practices” pdf is an excellent reference

Toastmasters Social Media Links Get online! Attract a new generation of Toastmasters Creating a page without a profile

Contact Cleo for more information cleoparker@gmail.com or 734-634-3501

Make Your Club Shine on Facebook!

It’s where people areIt’s easy to get startedIt’s one more place where Toastmasters

can gather and communicate