Post on 13-Jun-2020
MAGNETIZE YOUR LAW PRACTICE WITH LINKEDIN
Tasha “TC”CooperPresident of Upward Action®
Founder of LawyersLaunchpad™
MAGNETIZE Your Law Practice by LEVERAGING the POWER of
LinkedIn.
© 2015 Upward Action LLC www.LawyersLaunchpad.com
7 WAYS THAT LINKEDIN CAN MAGNETIZE YOUR LAW PRACTICE
1. Increase your online visibility2. Build credibility3. Establish expert status4. Expand your network 5. Shorten the cycle for winning engagements6. your revenue per engagement7. Leverage your time
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Optimize your summary sections with keyword phrases.
Write for prospective clients and search engines.
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SECRETS FOR MAGNETIZING YOUR LAW PRACTICE WITH LINKEDIN
START WITH YOUR PROFILE
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OPTIMIZENameIn-focus Photo Descriptive HeadlinePlaces of EmploymentEducational InstitutionsProfessional OrganizationsCharitable Organizations
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PAY ATTENTION TO YOUR CONTACT DETAILS
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CUSTOMIZEInclude URLs for 3 webpagesIdentify URLs with descriptive titles Add your telephone number Include your telephone numberCustomize the URL for your profile Include your social networks
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Optimizeto
Magnetize
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THE NEW & IMPROVED LINKEDINHOMEPAGE
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Expand Your Network ::: Let LinkedIn Do The Heavy Lifting
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SECRETS FOR MAGNETIZING YOUR LAW PRACTICE WITH LINKEDIN
CONNECT ENGAGEMAGNETIZE
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HUMANIZE & OPTIMIZE YOUR SUMMARY SECTION
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COMPLETE YOUR LAW FIRM DESCRIPTION
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MONITOR & MANAGE SKILLS & ENDORSEMENTS
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CONNECT YOUR BLOG TO YOUR PROFILE
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MANAGE YOUR PRIVACY SETTINGS
© 2015 Upward Action LLC www.LawyersLaunchpad.com
SECRETS FOR MAGNETIZING YOUR LAW PRACTICE WITH LINKEDIN
MANAGE YOUR PRIVACY SETTINGS
© 2015 Upward Action LLC
Create an optimized company page for your law practice.
Use tools to update your company (aka law firm) page regularly.
© 2015 Upward Action LLC www.LawyersLaunchpad.com
SECRETS FOR MAGNETIZING YOUR LAW PRACTICE WITH LINKEDIN
MODEL LAW FIRM COMPANY PAGE
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ATTRACT PROSPECTIVE CLIENTS WITH ACTIVE ENGAGEMENT
Industry Related LinkedIn Groups
Practice Area Groups
Alumni Groups
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JOIN LINKEDIN GROUPS … STRATEGICALLY
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CONNECT TO ENGAGE
Invite INFLUENCERS to connect by sharing valuable information.
Invite PEOPLE OF INTEREST to connect by sharing valuable information.
Always send a custom invitation when expanding your network. Do not use the default request to connect … ever.
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ENGAGE TO INFLUENCE
LinkedIn Group Discussions
LinkedIn Blog
LinkedIn Status Updates
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A commitment to consistent action that builds relationships while
increasing visibility.
© 2015 Upward Action LLC www.LawyersLaunchpad.com
SECRETS FOR MAGNETIZING YOUR LAW PRACTICE WITH LINKEDIN
Let’s connect online: Twitter: http://Twitter.com/UpwardActionFacebook: http://Facebook.com/UpwardActionLinkedIn: http://LinkedIn.com/UpwardAction
Download a copy of this presentation: www.LawyersLaunchpad.com/DCBAR
© 2015 Upward Action LLC www.LawyersLaunchpad.com