MIT COLLEGE OF MANAGEMENT

PRESENTED ON

New Product Development

Presented By

Vivek khandelwal

Roll no:- RM -16

•It was founded by the Maggi family in

Switzerland in the 19th century, and

merged with Nestlé in 1947.

•Maggi was introduced in India in 1982.

•Maggi is a Nestlé brand of instant

soups, stocks, ketchups and instant

noodles.

BRAND ELEMENT

Brand Name

Brand Signature

Colour

Size

Tag Line

Packaging

MAGGI 2-MINUTE NOODLES

MAGGI Noodles is available in

4 delectable flavors –

1. Masala

2. Chicken

3. Tomato

4. Curry

An offering that exemplifies

‘Taste Bhi Health

Bhi’, MAGGI Vegetable Atta

Noodles is tasty because it

is loaded with everyone’s

favourite MAGGI ‘Masala’

and healthy because it now

has more real vegetables

and is packed with the

power of fiber.

MAGGI Cuppa Mania is a

combination of all the above!

In an easy to carry on-the-go

Cup format, MAGGI Cuppa

Mania comes in two mouth

watering variants –

Masala Yo!

Chilly Chow Yo!

The Indian style Tomato Chat pat Sauce Lip smacking tastes and vibrant packaging make MAGGI Sauces true to its slogan -It's different!

Pichkoo is a small doy

pack which makes

MAGGI Tomato

ketchup affordable to

a host of new

consumers.

MAJOR PRODUCTS

MARKET SCENARIO:-

Growth Stage

80% Market share

No Competitors

Expand the Business

Target Market

THANK YOU