Who are the readers?

Magazine content analysis

Who are the readers?• heat is the original 'must-have' celebrity weekly.

Put simply, we set the agenda, delivering a trusted premium celebrity magazine week in week out. It has defined a generation and is the only authoritative magazine on celebrities that celebrities themselves actually read! We’re bigger than a magazine, we are a club.

• heat readers are upmarket – they have high disposable incomes and they spend their money on fashion, beauty, enter tainment and going out. 54% of heat readers are ABC1, which is higher than OK! Magazine.

Who are the readers?

Divide your threes into:• Lead analyst (in charge of numbers)• Lead note-taker• Lead presenter

Study your magazine. Make notes on:• The main articles and how they are presented• The main advertisers

Who are the readers?

Agree who you think the magazine is read by:• What percentage ABC1s?• What percentage male/female• What kind of age-range

Write a heat-style sales pitch in two paragraphs, summarising

• The nature of your magazine• The nature of your audience.