Maeterlinck in TogoBlue Bird and Artist Talk at the Museum of Letters and Manuscripts

Table of Contents

1. Presentation of our project2. Self-evaluation3. Budget4. Marketing plan5. SWOT-analysis6. Subsidy demand7. Description of the process

1. Presentation of our project

Who are we?• Stien Keunen

▫project manager

• Ruben Laureys▫head of communication

• Felicia Brighidau▫head of marketing

• Griet Frère▫head of finances

Short overview of the conceptual evolution• First idea: poetry project

• Visit to Brussels and the MLM => change of concept:▫Maeterlinck▫Performance

• Artist cancelled performance => contact with Benjamin Deboosere of the documentary Blue Birth▫Making of the film Blue Bird by Gust van den Berghe

Presentation of the event• Screening of the film Blue Bird @ MLM

• Artist talk▫With the director of Photography of Blue Bird,

Hans Bruch Jr▫With Benjamin Deboosere, director of Blue Birth▫Moderated by Francis Mus, research assistent at

KULeuven

• Reception & free access to Maeterlinck’s manuscripts

2. Self-evaluation

Why does one need such a project?•Relationship with the various decrees

▫Participation decree▫Decree on arts

•Relationship with the policy of the MLM▫Attract more Dutch speaking visitors▫Discover Maeterlinck’s oeuvre

Why is it a good project?

•Artist talk•Reflection on Maeterlinck and making

process of a movie•Target group: Dutch speaking people

in/near Brussels•Film vs. literature

3. Budget

ExpenditureAudiovisual materialWhat? Who? PriceAmplifier Lending department KULeuven € 0,00Speakers Lending department KULeuven € 0,00

Totaal € 0,00

PromotionWhat? Who? PriceDesign Poster Daan (brother of Griet) € 0,00Social media Members Cultural Project € 0,00Printing Poster Copycenter € 3,80

Totaal € 3,80

Film rightsWhat? Price (excl. VAT) Price (incl. VAT)Distribution rights € 225,00 € 238,50

Totaal € 238,50

Artist TalkWhat? PriceFee Speakers € 150

TOTAl EXPENDITURE € 392,30

ReceiptsRevenuesWhat? Unit Price Expected number of persons Total amountEntrance fee € 3,00 30 € 90,00

SubsidiesWhat? AmountSubsidy € 305,00

TOTAL RECEIPTS € 395,00

ExpenditureAudiovisual materialWhat? Who? PriceAmplifier Lending department KULeuven € 0,00Speakers Lending department KULeuven € 0,00

Totaal € 0,00

PromotionWhat? Who? PriceDesign Poster Daan (brother of Griet) € 0,00Social media Members Cultural Project € 0,00Printing Poster Copycenter € 3,80

Totaal € 3,80

Film rightsWhat? Price (excl. VAT) Price (incl. VAT)Distribution rights € 200,00 € 212,00

Totaal € 212,00

TOTAl EXPENDITURE € 215,80

ReceiptsRevenuesWhat? Unit Price Expected number of persons Total amountEntrance fee € 10,00 30 € 300,00

TOTAL RECEIPTS € 300,00

4. Marketing plan

1. Product

•Screening of the film Blue Bird

•Artist talk with Hans Bruch Jr., Benjamin Deboosere and Francis Mus

•Reception

•View of the manuscript L’oiseau bleu

2. Place

•Museum of Letters and Manuscripts

•Advantages▫In the heart of Brussels▫Manuscript L’oiseau bleu

•Disadvantage▫Small screening room

3. Price

•Original entrance fee:▫€ 10▫Including museum ticket, worth € 7

•No grant proposal => change of price:▫€ 10▫Not including museum ticket

3. Promotion

•Poster

•Personal invitation letter send to:▫Contacts from the MLM▫Contacts from Jan Baetens▫Personal contacts

•Facebook event

5. SWOT-analysis

•Strengths▫Top quality▫Expanding the number of Dutch speaking

visitors in the MLM

•Weaknesses▫No funding▫No media coverage▫Bad timing

•Opportunities▫Making contacts and improving networks

•Threats▫Minus profit

6. Subsidy demand

•Original idea:▫Stichting Lezen▫Vlaamse Gemeenschapscommissie

• ‘Projecten voor Brussel’ / ‘Projects for Brussels’▫Awarded by Flemish minister for Brussels▫“Encourage cultural engagement of the

Flemish Community”

•Because of change of idea to late for subsidies

7. Description of the process

• Several transformations

• Initial project: ‘Poetry in everyday life’

• Trip to the MLM in Brussels => change of concept▫Performance with artists from P.A.R.T.S▫Focus on Maeterlinck

• Another change of concept:▫Film Blue bird▫Artist talk

• Main issues▫Subsidy▫Distribution fee

•Promotion only a week before the event▫Poster▫Personal e-mail invitation

•Cancel the event?

•Trailer Blue Bird•Trailer Blue Birth