Carat Enterprise: 13/02/2014

Our Mission: We find INTENT and empower companies to

utilise it.

About Madison Logic

�4About Madison LogicMadison Logic is the premier provider of intent data solutions for many of the world’s leading B2B marketers and publishers.

What does Madison Logic do?We surround your targeted prospect with your message underpinned by Intent

Data.

�6EMEA Publisher Network

�7Groups

Madison Logic’s partnership with LinkedIn Groups grants advertisers access into the growing world of B2B social media marketing

• Peer to peer review"• Hyper-targeted groups"• Social B2B contact

network""

�8Information Technology Groups

Sample Newsletter

FEATURED GROUPS!"

• LinkedIn Group – CEO’s"• LinkedIn Group - CIOs- Chief Information Officer

Network"• LinkedIn Group – Enterprise Software Community"• LinkedIn Group- Information Security Community"• LinkedIn Group- Mobile"• LinkedIn Group – Cloud Computing, Virtualization "• LinkedIn Group - Datacenter Professionals"• LinkedIn Group- Telecom Professionals"• LinkedIn Group- Projectmanagers.net"• LinkedIn Group- Open Source Tech""

Multi-Channel Lead Generation

�10Direct Leads Distribution

�11Surround Targeted Prospects With Your Message

Email!"Email marketing

is one of the most effective means

of generating leads

Contextual Ads!"Your assets to be

displayed alongside relevant content

while users conduct research

Keyword Search!"We optimize your

content’s discoverability

through keyword search

Resource Libraries!"

Post your assets in relevant research

sections on relevant publishers

"Tap into your B2B peer network by displaying your

content in relevant group newsletters

�12Contextual Placements Across Premium Websites

Ads are dynamically !served based on !content relevance !

and user intent

�13Keyword SearchHave your content !displayed next to !relevant search !

results on a !publisher site.

�14Resource LibrariesHave your content !displayed next to !relevant search !

results on a !publisher site

�15Group Newsletter

Have your content !appear in hyper-targeted !

LinkedIn Group !email newsletters

Multi-Channel Lead Generation

�17Madison Logic Solution

Identify Intent Generate Leads Nurture

Content Consumption Monitoring Direct Leads Display Nurturing™

MULTI- TOUCH ENGAGEMENT"

LEVERAGE DISPLAY FOR LEAD NURTURING

�19The B2B Buyer Journey

Multi-Touch · Multi-Channel · Multi-Person

�20Why Display Nurturing

�21Discovery Phase – Shorter than you think!• Research download activity peaks

within the first five days for a potential client"

• Optimal nurturing opportunity is within the first five days"

• Average downloads for a topic by one prospect is 3-5 papers

Optimal Time to NurtureNumber of Days

Perc

enta

ge o

f Dow

nloa

ds

Number of Days

Num

ber o

f Dow

nloa

ds

Methodology!• 2012 Data Review"• Over 2 Million Downloads

�22How To Use Display Nurturing™

Step 1: Instant Nurturing™

Nurture leads as soon as they express interest in your content

�23How To Use Display Nurturing™

Step 1: Instant Nurturing™Nurture leads as soon as they express interest in your content

Nurture the team that will eventually approve your product

Step 2: Influencer Nurturing™

�24How To Use Display Nurturing™

Step 1: Instant Nurturing™Nurture leads as soon as they express interest in your content

Nurture the team that will eventually approve your product

Step 3: Database Nurturing™

Raise brand awareness for users that have interacted with you in the past

Step 2: Influencer Nurturing™

�25How To Use Display Nurturing™

Step 1: Instant Nurturing™

Step 4: Audience Targeting

Nurture leads as soon as they express interest in your content

Nurture the team that will eventually approve your product

Nurture an ideal portfolio of buyer and company profiles

Step 3: Database Nurturing™

Raise brand awareness for users that have interacted with you in the past

Step 2: Influencer Nurturing™

�27Product Suite – Lead Generation

Direct Leads - Generate highly targeted leads" "▪ Reach the world’s largest market of business

professionals" "▪ Only pay for the leads that fit your set criteria"

�28Product Suite – Display Nurturing™

Instant Nurturing™ - Instantly Nurture leads with your brand message when they are in the discovery phase

�29Product Suite – Display Nurturing™

Influencer Nurturing™ - Engage other influencers in the buying cycle" "▪ Target purchase decision influencers with

smart display ads""

▪ Surround an entire buying team with relevant information about your products

�30Product Suite – Display Nurturing™

Database Nurturing™""▪ Raise brand awareness among users

that have interacted with you in the past, including users that have opted-out of marketing automation campaigns""

▪ Unlock more powerful audience targeting campaigns by providing your prospect database for targeting (see next layer)

�31Product Suite – Display Nurturing™

Audience Targeting - Engage new businesses that fit your ideal buyer profile" "▪ Target companies that are in

market for your products but are not yet in your sales/marketing funnel""

▪ Use current target buyer intelligence to drive audience to your funnel

�32Product Suite Lead Generation!

Direct Leads - Generate highly targeted leads"▪ Reach the world’s largest market of business professionals"▪ Only pay for the leads that fit your set criteria""

Display Nurturing™"Instant Nurturing™ - Instantly Nurture leads with your brand message when they are in the discovery phase""Influencer Nurturing™ - Engage other influencers in the buying cycle"▪ Target purchase decision influencers with smart display ads"▪ Surround an entire buying team with relevant information about your products""Database Nurturing™"▪ Raise brand awareness among users that have interacted with you in the past,

including users that have opted-out of marketing automation campaigns"▪ Unlock more powerful audience targeting campaigns by providing your prospect

database for targeting""Audience Targeting - Engage new businesses that fit your ideal buyer profile "▪ Target companies that are in market for your products but are not yet in your sales/

marketing funnel"▪ Use current target buyer intelligence to drive look-a-like businesses to your funnel

Madison Logic"Please feel free to contact us with any additional questions you may have:""

www.madisonlogic.com"

Glen Blake"Sales Director UK & EMEA"5th Floor, Gilmoora House, 57-61 Mortimer Street, London W1W 8HS"rhall@madisonlogic.com"T: 0203 008 8519