Evolution: The Last Five Years of Mobile Advertising... and the Next 5

Steve Siegel

Mobile Solution Specialist

November 10, 2010

Go2 Entertaiment

LATTE OFFER –DETAILS

1 Restaurants

2 Movies

3 Night Life

4 Weather

5 Shopping

2003 2004 2006

June 29th, 2007

2007 2008 2009

Informa states mobile advertising is at $2.2 billion:Less than 0.5% of Total Ad Spend

2010 2010

and beyond…2011

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Steve SiegelSTSIEGEL@MICROSOFT.COM

THANK YOU