Post on 15-Apr-2017
YOURLOYALTY
PROGRAMME
"THOSE WHO UNDERSTAND WHAT THEIR CUSTOMERS WANTAND PROVIDE IT WILL REAP THE REWARDS“Hubert Freidl
5 Questions about your company
What marketing toolsdo you use?
Do you have a customerdatabase?
How do you increase your sales?
How do new customers find outabout you?
Do you have a customer loyalty programme?
THE ECONOMY
IS CHANGING
and MUCH, MUCH MORE!
LOSS OF PURCHASE VOLUME
MASSIVE EXPANSION OF THE AREA
MORE PURCHASES MADE ONLINE
DECLINING CUSTOMER LOYALTY
MORE PRICE WARS AND COMPETITIVENESS
THE CURRENT SITUATION
Does classical advertising providethe results you want?
10x
Word-of-mouth advertising istrusted by 10 times more peoplethan, for example, newspaperadverts.Source: Nielsen,nielsen.com ID 222329
*Source: www.statista.com
AMOUNT SPENT ONADVERTISING IN 2012OVER $500BILLION
WORLDWIDE*
Increase labour
More aggressive pricing policies
Improve customer service
More advertising
Source:Advertising expenses in billions ofUS dollars until 2015,ZenithOptimedia, zenithoptimedia.com
Newspapers Magazines TV Radio Internet
CONVENTIONAL SOLUTIONS
FOR INCREASED SALES
you could get to know yourcustomers better?
you could communicate with yourcustomers regularly?
you could reward your loyalcustomers effectively?
you could gainnew customers easily?
you could compete against largecompanies and online shops?
you could assess how satisfied yourcustomers are?
you could make decisionsbased on facts?
WHAT,
IF …
83% of customer cardholders actively change their shopping habits when participating in a Customer Loyalty Programme…
25% of card holdersshop more often with a card.
Source: Makam Market Reseach, 2011
Source: Nielsen, 2008
To feel they have received a good bargain
To save money
To collect Points
To receive benefitswith every purchase
A loyalty card which isaccepted in many stores
Shoppingexperience
Cashless payment
WHAT DO CUSTOMERS
WANT?
PROFESSIONALCUSTOMER LOYALTY WORLDWIDE
Our mission:"To resolve the challenges faced by SMEs."
• Hundreds of chain store companies• Thousands of online shops• Tens of thousands of small• and medium-sized companies• Millions of Members
Education. Opportunities. Future.
Together for our world.A future together
Increase sales anddo something good at the same time.
Hubert FreidlCEO Lyoness
COMPANY• Founded in 2003• Over 45 countries worldwide• Over 1,000 employees• Billions of sales
NETWORK
• 100 Countries• 10 million Loyalty Merchants• 1 billion Members
VISIONTENS OF THOUSANDS OFINDEPENDENT MARKETERSWORLDWIDE.
A NEW CUSTOMER REGISTERSEVERY 37 SECONDS
A NEW LOYALTY MERCHANT REGISTERS EVERY 10 MINUTES
GOOD REASONS TO SHOP AT YOUR STORE!
* Loyalty Merchant’s terms can be viewed at Lyoness.com.
CASHBACK (UP TO 5%)WITH EVERY PURCHASE*
SHOPPING POINTS* FORSHOPPING POINT DEALS
FRIENDSHIP BONUSUp to 2 x 0.5% of thepurchase volume from directand indirect recommendations
LOYALTY MALLSMEsCHAIN STORESONLINE SHOPS
7x "It costs up to 7 times more to gain a new customer than it does to retain one."Source: Business24.ch, Olaf Hoffmann
3x On average, satisfied customersrecommend a company to 3 otherpeople.Source: werbepraxis-aktuell.de
YOUR CUSTOMERS
WILL BE THRILLED!
LYONESS.COM
LOYALTYMALL.LYONESS.COM
YOURCUSTOMERS SAVEUP TO
R 10,000AND MOREEVERY YEAR!***
SAVE
ATTRACTIVE
CUSTOMER BENEFITS!
* Sample calculation for a Loyalty Merchant offering 4% Cashback and 4 Shopping Points/R 1,000 purchase.The amount of Shopping Points and Cashback depends on the Loyalty Merchant.
** Sample calculation for a Shopping Point Deal with a Shopping Point value of R 50 each.*** The achieved savings are based on the customer's shopping behaviour.
ALWAYS UP TO DATE
Integrating online and offline offers is the only way for traditional stores to survive the future market.Source: Study using 41,718 responses, 1,872shopping diaries Study by Roland Berger Strategy Consultants and ECE
THE NUMBER OFCUSTOMERS AND THEQUALITY OF THOSECUSTOMERS IS OFFUNDAMENTAL VALUE!
MULTI-CHANNEL INFORMATION STRATEGY FOR YOUR CUSTOMERS
CUSTOMER INFORMATIONAND SERVICES
SMS Service
Newsletter Service
Mobile Applications forSmartphones and Tablets
Global Online TV Channel
Sponsoring of variousevents such as e.g.LYONESS OPEN
Information Portals andFree OnlineOffice for all Members
and much more ...
CONNECTED TO TENS OF THOUSANDS OF COMPANIES IN MORE THAN 45 COUNTRIES!
You trade in yourLOCAL area …… and you canstill benefit fromthe NATIONAL andINTERNATIONAL Network!
61% of customers say:"A bonus programme isonly interesting for me if itworks in lots of different shops."Source: TNS Emnid, Bonus Programme inGermany 2012, page 4
Your customers even benefit from YOUR Customer Loyalty Programme from
YOUR LOGO IN THE PURSES OF
HUNDREDS, OR EVEN THOUSANDS
OF CONSUMERS.
HUNDREDS OFCHAIN STORES
THOUSANDS OFONLINE SHOPS
TENS OF THOUSANDSOF SMEs
YOUR OWN CUSTOMER
LOYALTY PROGRAMME
TOOLS AND FEATURES TO IMPROVE PERFORMANCE!
MTERMRegister customers,record sales and actualsales overview
SME LoungeYour Online Office where you canview and make specific use ofyour customer data
Listing on the LyonessWebsite and on allOnline Apps
VTERMOnline app to record sales
Cross-Marketing
Reduce Costswith a co-operativeB2B Strategy
LOYALTY PROGRAM
PrepaidLyoness MasterCard®
Offer the benefits of yourCustomer Loyalty Programmevia the MasterCard too(in selected markets).
BASIC TOOLS FOR YOUR CUSTOMER
LOYALTY PROGRAMME
Forbes World's MostInnovative Company 2013
First Cloud provider with the TÜV seal of approval "Tested Data Protection Cloud Computing V1.0"
Etisphere Institute, 2011 World‘s Most Ethical Companies
and many more...
OVERVIEW OF SOME OF THE AWARDS:
SALESFORCE: THE WORLD'S
No. 1CUSTOMER RELATIONSHIPMANAGEMENT
SYSTEM!
ADDITIONAL TOOLS TO IMPROVE YOUR PERFORMANCE EVEN MORE!
TargetedNewsletter Marketing
TargetedShopping Point Deals
Customer Surveys
Analysisand StatisticsEvaluations, sales development, etc.
Generate OnlineVouchers
Focus onCross-Marketingpossibilities
MARKETING POWER FOR YOUR
CUSTOMER LOYALTY PROGRAMME
ADDED VALUEFOR YOUR CUSTOMERS
CASHBACK (UP TO 5%)WITH EVERY PURCHASE*
SHOPPING POINTS*
FOR SHOPPING POINT DEALS
FRIENDSHIP BONUS
THEY WON'T MISSANY OFFERS
UNIQUETOOLS TO INCREASE SALES
... find out more about yourcustomers
... communicate withyour customers regularly
... reward yourloyal customers effectively
... gainnew customers easily
... compete againstlarge companies and online shops
... assess how satisfiedyour customers are
... Make decisionsbased on facts
FROM NOW ON YOU CAN...
GOAL:INCREASED SALES OF5% – 15%
INCREASED SALES THROUGH
NEW AND LOYAL CUSTOMERS
* Loyalty Merchant’s terms can be viewed at Lyoness.com.
* CASHBACK+
SHOPPING POINTSRECOMMENDATION
MARKETINGincl. FRIENDSHIP BONUS
ADMINISTRATION
CLASSICMARKETING
NEWSPAPERADVERTISEMENTS
Non-Loyalty Merchants
R 10,000NEWSPAPER
ADVERTISEMENTS
?
RESULTSALES =
Example:
R 10,000*
MEDIATORCOMMISSIONPURCHASES FROM
LYONESS CUSTOMERS
Loyalty Merchants
The majority of the mediator commissions that are paid to Lyoness go back
to your customers=
RETAINING LOYALCUSTOMERS
UNIQUE
FAIR
SALES ORIENTEDMEDIATOR COMMISSION
RESULTSALES =
R 100,000
MARKETING COSTSONLY WHEN SALES ARE MADE!
* paid to LYONESS (using a mediator commission rate of 10%, which varies depending on the sector)
TARGETED AND PREDICTABLE SALES INCREASE!
Groceries Fuel Cars Clothing Hotel
Building & RenovationEnergy
Furniture & Homeware Building material Electronics
Sports equipment Cosmetics Books & Games Restaurants Travel & Flights
WHAT
do you earnwhen your customers shop inother stores?
ADDITIONAL INCOME OPPORTUNITY FOR YOU!
GLOBAL AND MULTI-SECTOR SHOPPING BENEFITS FOR YOUR CUSTOMERS ...
... AND YOU BENEFIT TOO!
As a Loyalty Merchant youcan do just that WITHIMMEDIATE EFFECT!
EARN MONEY FROMPURCHASES MADEby customers who you have registeredwhen they shop at:
Hundreds of chain stores
Thousands of Online Shops
Tens of thousands of SMEs
CUSTOMERS USE THEIR CARDS
IN ALL SECTORS
Source: Deloitte
88% of companies that invest in customer loyalty are more profitable than theircompetitors.
NEW AND LOYAL CUSTOMERS THROUGH INTELLIGENT TOOLS
STARTTODAY
AND ACTIVATE ADDITIONALREVENUE POTENTIAL!
LOYALTY PROGRAM
BASIC TOOLS
CUSTOMER REGISTRATIONAND RECORDING SALESCONNECTION TO THE INTERNATIONALLOYALTY MERCHANT AND CUSTOMER NETWORK
MTERM TABLET incl. STAND 1 pc.
CO-BRANDED CARDS & SME FLYERincl. LOGO PRINT & BARCODEE 250 pcs
SME LOUNGE (MANAGEMENT TOOL) (ONLINE)
VARIOUS POS MATERIAL
BASICSTATISTICS MODULE
SHOPPING POINTDEAL MODULE
SERVICE
CONTAINS LYONESSSERVICE PACK
CUSTOMER RELATIONSHIPMANAGEMENT (CRM) MODULE
CUSTOMER SATISFACTIONSURVEY MODULE
ADVANCEDSTATISTICS MODULE
ONLINE VOUCHERS (OGV)
SERVICE PACK
BASICMARKETING FEATURES
SOLUTION PACK
HIGH PERFORMANCE TOOLSTO INCREASE SALES
YOUR DECISION TO ACQUIRE THAT
COMPETITIVE EDGE!
VIDEOS FROM SMEs FOR SMEs
INCREDIBLERESULTS -WORLDWIDE!"As a customer rewards program the Lyoness cashback card successfully entices our client to do repeat business with us. The beauty is that Lyoness take care of the administration to ensure the pay outs."(Stephen Vosloo,Hire Our Tools, Hardware store )
"Marketing for Attorneys is extremely difficult. For the first time in our practice, we have received such positive results in so far that we had to employ more staff to cope with new work flowing in from Lyoness Members."(Riaan and Elna Oosthuysen , Partners Oosthuysen Attorneys)
"Being a SME and not part of a chain store, it feels great to have a loyalty card and be part of a worldwide shopping community. We have built up an amazing network of Loyal customers at our stores!“(Johnny De Canha ,Food and Drink Retailer )
SUCCESSFULHONEST
AUTHENTICINTERNATIONAL
MOTIVATINGLOYALTYPROGRAM.COM
CONVINCING
SUCCESS!
LOYALTYPROGRAM.COM