Post on 29-Jul-2020
@Lydiascapes
Let’s Look at some Industry Data
Source: Sojern.com
Data extracted
from Sojern Travel
Insights
Data extracted from Sojern Travel Insights
The Transformation of Search
Source: http://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/
Source: http://www.smartinsights.com
Consumption MovementArticles Images Video
Data extracted from Google Consumer Barometer
Data extracted from Google Consumer Barometer – Jul 2018 Data
Data extracted from Google Consumer Barometer – Jul 2018 Data
Data extracted from Sojern – US Market 2016 Data
Keywords + Channels
Data extracted from Google Trends
Data extracted from Google Trends
Marketing
Social Media
/Influencer
Marketing
SEO/Content
Marketing
Display
Search
(SEM/PPC)
Mobile Websites
& Apps
Affiliates &
Partnerships
How else?Print &
Offline Ads
YouTube &
Video
How can your customer find you?
Path to Purchase
The average traveller journey from research to
booking takes 24 days and includes 21.6 touchpoints.
Source: HeBS
Data extracted from SojernTravel Insights
Data extracted from SojernTravel Insights
Maldives Case Study
3 Noticeable Luxury Trends
❖ 23% Increase in Mobile Searches for Luxury Hotels
• 19% Increase for Upscale Hotels
• 14% Increase for Economy Hotel Brands
❖ 27% Increase in Searches over Weekends
❖ Boutique Hotels increase in Upper Upscale Hotel
Segment
“Power” Words:
● Free
● Cheap
● Sale
● Special Offer
● Limited Time Offer
● Tricks
● You
● Tips
● Enhance
● Discover
● Fact
● Learn
● At Last
● Free Shipping
Etc…
Maldives Honeymoon Travel Packages
romance-travel-site.com/Maldives
Award-winning Maldives Travel Offers.
Book Your Trip Today & Save 15%.
How to Effectively Reach + Engage
Targeting
How to Create Effective Ads
Highlight what
makes you unique
Include prices, promotions,
and exclusives
Include at least one of
your keywords
Include a strong
call to action
Tailor ads for mobile
and use extensions
Match ad text with your
landing page content
Check your spelling
and grammar
Experiment to find
what works
Ads
Intentional Facebook Ads – Good Examples
3 Key Takeaways