Thomas Walsh Graduate Manager – Hilton Watford

23rd May 2016

Final Presentation

Itinerary

Project 1: The Brasserie• Problem Statement• Objective• Budget, Viability & Timeline• Benefits?• Design• The Figures• Where are we now?

Project 2: Pre-Arrival Order Hotel Administration• Problem Statement & Targets• The Processes – Research and Implementation• Outcomes

Any questions?

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Problem Statement

3

Whilst the breakfast service at the Hilton Watford thrives, the evening service at the

Atelier Restaurant does not.

The Brasserie area is underused and stylistically incompatible with both the bar and restaurant. Furthermore, the current bar area often cannot

meet the demand for seating which drives custom elsewhere.

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Objectives

4

Secure an ROI grant to improve profitability

Close the restaurant of an evening; making it an exclusively breakfast space.

Close the Brasserie and redesign into an extension of the bar that is viable as a breakfast overflow/private function space.

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• To borrow 25k in total:•17k for projected furniture costs•8k for carpet

• 8 hours from the Kitchen• 12 hours from Front of House• Estimated 7k payroll saving per month

• Secured and completed by April 2016.

Budget and Timeline

5

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• 1.1 years to ‘return’ the ‘investment’

Return on Investment plan

6

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• Banish disharmony between ‘morning’ and ‘evening’ staff

• Improved guest satisfaction• Payroll saving – estimated at 7k per month.• Increased profitability of multiple outlets.

Benefits – tangible and intangible

7

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Furniture (1/2)

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Project progress: Furniture (2/2)

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Floor plan & Amended floorplan

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How this affects the figures...

Amended floorplan seats38 covers – down from 50.

This gives us a projected saving:12 x chairs = £18604 x tables = £652= £2512 saving

- £2512 = £11,151.20

Progress to dateWhere are we now? What have we learned?

- Curtains – ordered and due for installation end of June- Artwork – priced and awaiting confirmation of numbers- Carpets – to be ordered as part of eventual refurbishment- Furniture – to be ordered as part of eventual refurbishment

Pre-Arrival Order Hotel Administration

Problem Statement: The Pre-Arrival Request facility is out of date and not reaching its full

potential.

Objective: To correct and increase our range of pre-arrival offerings, ultimately increasing

overall spend on pre-arrival orders.

Revenue Targets: Q1 - £300 Q2 - £500

Pre-Arrival Order Hotel Administration

Personalized Welcome Statement – Our welcome statement has been updated from the 2012 version. Correct Pricings – All of the prices are now up to date with our current bar tariff. Appearance of website - Fixing the overall appearance of the website and adding descriptions to the products to make them look professional and enticing.

Pre-Arrival Order Hotel Administration

Identify Best Sellers – Use last year’s offerings to inform this year’s offerings For example, chocolate strawberries sold the most in 2015. Although Champagne only sold twice, the revenue generated outsells all of the beer revenue combined.

Pre-Arrival Order Hotel Administration

Package Deals – Create package deals to capture more revenue, for example ‘Romance Package’ which combines Prosecco & Chocolate Covered Strawberries or a bucket of beers which encourages higher spend at a discounted price. This combines our two of our best selling items.

Pre-Arrival Order Hotel Administration

Hilton Honors Enrolment – As our Front Office team excelled in their pursuit of Hilton Honors enrolments, we decided to utilize this arena to capture more enrolments. So far in April, we’ve had 7 enrolments as of 16/5/16.Breakfast Upgrades – Another opportunity to upsell our breakfast, generate revenue and improve guest experience.

Pre-Arrival Order Hotel Administration

How are we doing?

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TangibleOutcomes

Q1 Q2 Q3 Q4£0.00

£100.00

£200.00

£300.00

£400.00

£500.00

£600.00

£700.00

£72.25 £55.25

£188.80

£59.80

£392.40

£665.05

20152016

Q1 Percentage Revenue Increase: 543%Q2 Percentage Revenue Increase: 1204%

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Thank you

Any questions?