INFANT AND MATE

RNAL HEA

LTH

IN THE A

FRICAN-AMERICAN

COMMUNITY

K I DS W

E L L C A R E – S

E P T E M B E R 17 , 2

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INTRODUCTIONAgenda

Objective and Expectations To better understand the benefits and challenges To brainstorm possible solutions Have fun and be creative Share ideas and experiences

Name Tags and Sign-in SheetsOther Housekeeping

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AGENDATime Agenda Item11:00 – 11:05

Welcome

11:05 – 11:25

Activity – Word Cloud

11:25 – 12:00

Project Overview and Objective(Lunch Served)

12:00 – 12:45

Discussion – Identifying Barriers/Challenges/ Beliefs

12:45 – 1:45 Discussion – Addressing Identified Issues1:45 – 2:00 Closing

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ICE BREAKER ACTIVITY

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WHAT IS HUMAN CENTERED DESIGN?

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EXPLORE THE HISTORY

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CAN WE ALL AGREE?

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PROJECT O

VERVIEW AND

OBJECTIVE

KIDS WELLCAREMission Statement

The mission of Kids WellCare is to reduce health disparities and improve health

outcomes of our children through integrated holistic solutions.

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KIDS WELLCARE:PROGRAMS

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KIDS WELLCARE• Begin with nutritional health coaching for families with

children who have food intolerances• Founded in 2012 (Nonprofit in 2014)

Our Team• Joy Stephens, MPH(c) – Executive Director• Shanun Andrews - Board Member (Secretary) • Carolyn Prater – Board Member (Treasurer)• Keilah Jacques, MSW – Program Advisor

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RESEARCH OBJECTIVEThis is research study designed to…

•Better understand beliefs and barriers • Identifying innovative solutions• Engage the community in efforts to improve disparities

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What breastfeeding health benefits are

you aware of?

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BENEFITS TO INFANTS• Immune system enhancements due to antibodies• Lower risk of asthma or allergies• Fewer ear infections• Fewer respiratory illnesses• Few instances of diarrhea• Higher IQ scores due to impact on brain development • Weight management (now and in the the future)• Reduce risk of SIDS• Reduce risk of Type 2 diabetes• Lower risk of certain cancers• Reduced risk of childhood leukemia

Source: Office of the Surgeon General (US); Centers for Disease Control and Prevention (US); Office on Women's Health (US). The Surgeon General's Call to Action to Support Breastfeeding. Rockville (MD): Office of the Surgeon General (US); 2011. The Importance of Breastfeeding. Retrieved from: http://www.ncbi.nlm.nih.gov/books/NBK52687/

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BENEFITS TO MOTHERS• Post pregnancy weight loss• Reduce uterine bleeding after birth• Reduce risk of breast cancer• Reduce risk of uterine and ovarian cancer• Reduce risk of osteoporosis and bone fractures later in life• Reduce risk of Type 2 diabetes• Less expensive than formula• Promotes emotional health (lowers the risk for postpartum

depression)

Source: Office of the Surgeon General (US); Centers for Disease Control and Prevention (US); Office on Women's Health (US). The Surgeon General's Call to Action to Support Breastfeeding. Rockville (MD): Office of the Surgeon General (US); 2011. The Importance of Breastfeeding. Retrieved from: http://www.ncbi.nlm.nih.gov/books/NBK52687/

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Current Breastfeeding

Statistics

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DISPARITIES IN BREASTFEEDING PRACTICESRace/Ethnicity Ever Breastfed

(%)Breastfeeding at 6 months

(%)

Breastfeeding at 12 months

(%)Total US 75.0 43.0 22.4Non-Hispanic Black

58.1 27.5 12.5

American Indian or Alaska Native

73.8 42.4 20.7

Asian or Pacific Islander

83.0 56.4 32.8

Hispanic or Latino

80.6 46.0 24.7

Non-Hispanic White

76.2 44.7 23.3

Office of the Surgeon General (US); Centers for Disease Control and Prevention (US); Office on Women's Health (US). The Surgeon General's Call to Action to Support Breastfeeding. Rockville (MD): Office of the Surgeon General (US); 2011. Rates of Breastfeeding. Retrieved from: http://www.ncbi.nlm.nih.gov/books/NBK52681/ 17

Why does this matter to our community?

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ISSUE: INFANT MORTALITY RATE DEVELOPED COUNTRIES, 2010

Source: Centers for Disease Control. (2014, September 24.)National Vital Statistics Reports. 63(5). Retrieved from: http://www.cdc.gov/nchs/data/nvsr/nvsr63/nvsr63_05.pdf 19

ISSUE: US INFANT MORTALITY BY RACE 2000-2013

Source: Centers for Disease Control. (2015, August 6.)National Vital Statistics Reports. 64(9). Retrieved from: http://www.cdc.gov/nchs/data/nvsr/nvsr64/nvsr64_09.pdf 20

ISSUE: BREAST CANCER DEATHS BY RACE

Source: Centers for Disease Control. Breast Cancer Rates by Ethnicity. Retrieved from: http://www.cdc.gov/cancer/breast/statistics/race.htm

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BARRIERS, CHALLE

NGES

AND BELIEFS

DISCUSSION 1: BARRIERS/CHALLENGES/BELIEFS

Objective: Develop a list of factors that influences breastfeeding in African-American families

Areas of focus: Family and Friends Workplace Community Physical/Health Hospitals/Healthcare Providers

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ADDRESSING IDENTIF

IED

ISSUES

DISCUSSION 2: ADDRESSING IDENTIFIED ISSUES

Objective: Develop a list of ideas for addressing the identified barriers, challenges and beliefs identified.

How do we…• Change social norms• Educate• Encourage• Make it easier• Increase awareness

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CLOSING REMARKS• Additional Thoughts/Feedback• Next Steps• Surveys• Conclusion

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On behalf of our team, thank you for your time

and participation!

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