Post on 25-May-2020
Low Power Leadership for
a Smarter Future
Graham Budd
Chief Operating officer
A Mobile and Connected World
2012 1990
Five Years of Rapid Change in Mobile
Always on,
Always
Connected
A Mobile Connected World
Rise of Superphone
Tablets Emerge
15x Increase in Processor
Performance
Cloud and Apps
20x Increase in Graphics
Performance
15x Increase in
Screen Resolution
15x Increase in
Data Rate
Diversity of
Platforms
Support for any
Content Mobile
driving
computing
Your
primary
compute
device
of viewers watched
the 2012 Olympics on
Smartphones
Source: Poynter
40-50%
Source: Vertic
50%
annual growth of Enterprise
tablet adoption
71%
of Companies Plan
BYOD Support
Source: Matrix 42
Partnership Model Drives Innovation
Windows RT Devices
Lenovo Idea Pad
Yoga
Asus Vivo
Tab RT
Dell XPS 10 Windows
RT Tablet
Samsung ATIV Tab
Microsoft Surface for
Windows RT
Windows RT Officially
Launched Oct 25th 2012
Freedom to Innovate
Merging of Our Digital and Physical Worlds
Mobile
Computing
Servers
The Internet
of Things
Connectivity
Wireless
Infrastructure
One Size Does Not Fit All
Relative Networking
Rela
tive
Sto
rage
The Need for Power Efficiency
All day usage
Content creation
Limited battery capacity
Dispersed intelligence
Limited access to grid
Increasing data rates
Increasing capacity
Stable power budget
Cloud as a business
The Future Will Not Be Like Today
Sources: Wikipedia, Mckinsey, OECD
Countries with water
shortages in next 13 years
18 3 Billion Increase in middle-class
consumers in next 20 years
30% Increase in global population
in next 30 years
Technology Can Bring Efficiencies
Cloud Wireless Network
ICT
Power Generation
and Transmission
Transportation
and Industry Consumer
Data and Services
“ARM Chips to leap from
Smartphone to Networks
that run them”
Bloomberg News
Enabling Efficiency Everywhere
Time
Perf
orm
ance
/Joule
/$
O/S
Multiple Apps
CPU
Linux O/S
Single Application
Large Core CPU
Virtualization
Linux O/S
Multiple Small CPU’s
Integrated Fabric
Heterogeneous Processing
SOC’s
H/W Accelerators
Cloud
Power Efficiency
Distributed
Computing
Servers will Mimic Mobile SoC Evolution
There Is More than One Server
Data Center Workloads for ARM Platforms
Data center workloads differ from
traditional servers
Less CPU intensive
Dedicated to small number of
tasks running sporadically
Appropriate for ARM’s current Cortex
processor technology
64-bit extends the opportunity
Light scale-out examples
Static web servers
Content delivery, i.e. video, music
Large distributed memory caching
Simple search systems (Hadoop, offline
data analytics etc)
Source: HP, Project Moonshot Launch,
November 2011
100% 50% 0% -50% -100%
Cost
Power
Space
Light
scale-out
Mainstream
Workloads
Compute
Intensive
Advantageous for ARM Servers
Linaro Enterprise Group (LEG)
Announced November 2012
Existing and new members will
deliver optimized core open-
source software for ARM
servers
Reduces costs, eliminates
fragmentation, accelerates
product time to market
Enables ARM Server vendors
to focus on innovation and
differentiated value-add
www.linaro.org/serv
er
Light19%
Motors46%
Heat19%
Standby3%
Electronics10%
Electrolys3%
Smart Energy
World Wide Electricity Consumption
Source: A+B International, 2009.
From International Energy Agency report 2011
Emerging Intelligence Everywhere
Connecting the Physical and Digital Worlds
Cloud Wireless
Network
Sensing and
Controlling
The Connectivity Gap
Short Battery Life
High Cost
Long Range
Long Battery Life
Low Cost
Short Range
Closing the Gap
Promoter Members weightless.org
for more details
Sub-$2 Radio
10 Year Battery
5 mile range
Avoiding the Internet of Silos
Data Store
Cloud
App
Cloud
App
Cloud
App
Cloud
App
Cloud
App
Cloud
App
The IoT Architecture Forum
Industry Consortium
Addressing:
Data semantics
Deployment methodology
Management
Edge-to-edge security
Open discussion
Delivering Recommendations
The Opportunity in Front of Us All
Next
billion
Trillions of
devices
Imagine the possibilities