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Low “Calorie” Marketing Tips

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No fat, bloated No fat, bloated budgets needed!budgets needed!

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An effective marketing An effective marketing strategy will:strategy will:

►Differentiate you Differentiate you ►Present you as an expertPresent you as an expert►Build relationshipsBuild relationships

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To obtain traditional To obtain traditional publicity:publicity:

►Find newsworthy stories Find newsworthy stories UniqueUnique TrendsTrends Localize national storyLocalize national story ConflictConflict PathosPathos

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To obtain traditional To obtain traditional publicity:publicity:

►Create your own storyCreate your own story

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To obtain online To obtain online publicity:publicity:

►Distribute releases through credible Distribute releases through credible service such as PRNewswire or service such as PRNewswire or PRWebPRWeb

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To obtain online To obtain online publicity:publicity:

►Pitch bloggersPitch bloggers►Guest blogGuest blog

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Subscribe to free media Subscribe to free media list-serves:list-serves:

►National: PitchRate.comNational: PitchRate.com►Local: HRMediaConnectionz.comLocal: HRMediaConnectionz.com

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Declare yourself an Declare yourself an expert!expert!

► SpeakSpeak► WriteWrite

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Start a blog:Start a blog:

►Brand it to your siteBrand it to your site

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Start a blog:Start a blog:

►Brand itBrand it►About them, not youAbout them, not you►Post regularlyPost regularly►Promote itPromote it

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Publish thought Publish thought leadership documents:leadership documents:

►Articles or white papers Articles or white papers ►E-booksE-books►Kits or templatesKits or templates

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Develop a mailing list:Develop a mailing list:

►Sign-up boxSign-up box►E-zines: Constant Contact, Mail E-zines: Constant Contact, Mail

ChimpChimp►Auto-respondersAuto-responders

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Videos:Videos:

►Web camWeb cam►Flip camera $200Flip camera $200►YouTube vs. AmazonYouTube vs. Amazon

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Podcasts:Podcasts:

►BlogTalkRadio.comBlogTalkRadio.com

Webinars:Webinars:

►Dimdim.comDimdim.com

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High-tech tools = High-touch High-tech tools = High-touch marketingmarketing

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If you:If you:

►MMake friends ake friends ►BBuild trust & credibilityuild trust & credibility►AAdd valuedd value

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SUCCESS!SUCCESS!