Post on 26-Jan-2017
The Target Market
Different Luxury Products
Epansion of market
Point of Parity
1. High quality
2. High price
3. High quality of services
the leather, canvas and other raw materials used for each product are precious ( veal, velour, crocodile )
High price
Starting price of LV Bags are 600 Euros
High quality service
one to one service for the VIP customers, many sales
people in the store to take care of customers,
possibility to personalize products
Points of difference
Exclusivity
Tradition and innovation combination
Very stylish
Ever lasting
Monogram
Counterfitting
Summary
The Target market
Different luxury products
Expnasion of market
Points of parity
Points of difference
Counterfitting