Post on 22-Feb-2016
description
LOTACulturalEl Chiflon Del DiabloSan Matias ApostolENACARRitmo TeatreEssibio Stadium
CommerceMarket - FeriaHotel Soneo
NatureParque De LotaCascada LotaLinear ParkLos LadrillosStair Connection
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Product of coal mining in Lota developed between 1852 and 1997. It created different factories such as the Lota pottery factory which produced bricks, tiles, pipes and artistic pottery.
The boom period was from 1940 to 1951 where workshops were created for real works of art. In 1951 it stopped producing these ceramics and returned to producing bricks.
It is suggested that Lota developed a Decorative Art Nouveau style in the early 1900 and in the mid-30s Lota developed the Art Deco style. Its ceramic factory is one of the significant contributions in addition to Lotas mining culture because there are elements of identity, equality and solidarity.
History
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Mano a Mano, Piedra PiedraBuilding on the past into the future brick by brick
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Project BriefWe are designing a sea food restaurant and Bistro on a former industrial site that was used for manufacturing bricks. We will be creating a destination on the coast that compliments the natural beat as well as the cultural beat. Our site will be the connection between Lota Park and the Market. It will reflect the culinary cuisine of Chile while promoting arts and heritage.
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Its the perfect get-away from the city. Los Ladrillos takes you on a journey that ends at with breath taking view.
I never knew this place existed in Lota. There are so many rhythms to this place. The bricks, the paths, the old structures, the ocean
Having a restaurant and bistro allows us to experience different atmospheres. One evening I can dine on seafood and wine in an intimate setting. Another evening I can party with friends and eat traditional food. La Casa de Ladrillo is the perfect setting for any occasion.
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La casa deL LadriLLo
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restaurant - Lounge/Bar
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Para tomar
CervezasBeer
Sangra
Pisco Sour con limn de Pica Lemon pica
Vino blancoWhite wine
Agua Mineral PuyehueMineral water
CafCoffee
T OrgnicoOrganic Tea
Plato principal
LangostinoLangostinos are Chiles best deepwater
seafood. Coming from the brackish waters of the coast these shrimps are brought in daily
from the Feria
LocosLocos are shellfish served in seasoned soups.
Try our chupe de locos served in a thick creamy chowder.
Congrio (Conger Eel)Congrio is a big, meaty sea eel prized by our
chilean chef. We can serve it grilled (a la plancha), in a chowder (chupe), or in soup
(caldo)
SalmonOur salmon is one of the finest in the world.
Try it grilled with butter and spices
Pejerrey (Kingfish)Pejerrey is a fish only found in Chile. This small,
long fish is very tasty when served relleno which is broiled and stuffed with bread, herbs
and cheese
Aperitivo
Empanada de mariscosTypical turnover filled with seafood
Pan con pebreBread with tomatoes, onions, coriander, spicy chili sauce
CevicheCut salmon, red pepper, onions, parsley, coriander, oil & white wine
Paila MarinaSmall ball of seafood soup with different kind of clams, white wine, garlic & tomatoes
Dessert
Helados Artesanales Artisanal ice cream (vanilla, chocolate chips, mint, lemon pica)
ManjarA cake filling made from boiled milk and sugar
Mote con HuesilloCooked dried peaches and stewed corn served as a drink
Papaya con CremaPreserved papaya with whipped cream.
Alfajo Flat round pastry filled with manjar and covered in chocolate
BerlinA round donut filled with manjar jelly
KuchenA German fruit flan often found in the South of Chile
Sopaipillas PasadasSopaipillas are immersed in a warm sauce that contains water, dark brown sugar, cinnamon and orange rind
All our dishes are served with grilled vegetables, rice with herbs, or boiled potatoes with vegetables and quinoa
WineVino
Cabernet Sauvignon
Errzuriz, Max ReservaLos Vascos, Gran Reserva
Montes, Alpha
Merlot
La Rosa, Don Reca Montes, Alpha
Tres Palacios, Cholqui
Syrah
Casa Lapostolle, Cuve Alexandre
Falernia, Alta TierraLagar de Bezana, Edicin
Limitada
Malbec
Caliterra, Tribute
Viu Manent, ReservaViu Manent, Single Vineyard
Organic Wines
Antiyal, Maipo
Morand, Pinot NoirCoyam, Colchagua
Pinot Noir
Casa Marn, Lo Abarca HillCono Sur, 20 BarricasGarcs Silva, Amayna
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Bistro - interiorLa Ladrillera The Brick District
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Aperitivo
Terrina de berenjenas Terrine of eggplant, and roasted peppers with goat cheese, served with tomato coulis and capers
Championes salteados Sauteed mushrooms, white wine and herbs
Quesadillas Chicken served with lettuce and tomato salad
Chilo sheep cheese Served with apple and toasted walnuts
Queso de cabraGoat cheese with olive oil and
Guacamole Guacamole, corn chips and carrot sticks
Humus
Ceviche de AlgasAlgae Ceviche
Tiradito mixto Joint Tiradito Seaweed ceviche, marinated tofu and raw mushroom slices
Plato principal
Empanada de Pino Typical turnover filled with diced meat, onions, olive,
raisins and a piece of hard-boiled egg, baked in earthen or plain oven
Empanada de Queso Typical turnover filled with cheese
Pastel de Choclo Ground corn and meat, chopped onions small pieces of chicken, pieces of hard boiled egg, olive raisins - baked
in clay or regular oven
Arrollado de Chancho Chunks of pork wrapped in pork fat smothered in red aj
Bistec a lo pobre Beefsteak, French fries, fried onions, topped with a
couple of fried eggs
Carbonada Meat soup with finely diced beef and all kinds of
vegetables such as potatoes, onions, carrots, broccoli, green pepper and parsley
Chancho en Piedra Tomatoes, garlic, and onions grounded together in
a brick
Charquican Diced meat cooked with garlic, onions, potatoes and
pumpkin
Cazuela de Vacuno Beef soup with pieces of meat, potatoes, corn on the cob, carrots, onions, green beans, garlic, chunks of
pumpkin, rice or noodles
Signature dishCuranto en Hoyo - Traditionally prepared by heating
fish, seafood, potatoes, some meat, milcaos and types of bread over red hot bricks in a our traditional Chilean brick oven. The food is wrapped in big leaves and then covered with earth, slowly cooked over several hours
Postre
Panacotta Light almond flan
Panqueque con Manjar y NuecesDelicacy and nut Pancakes
Ensalada de Frutas Frescas con helado, opcional Fresh fruit salad with optional icecream
Queso de Oveja de Chilo Cheese served with apple and toasted walnuts
Para tomar Jugos de frutasFruit juices
LimonadaLemonade
Te Verde Green tea
Cervezas Beer
Sangra
Pisco SourLemon Pica
Agua MineralMineral water
Caf expresso o cortadoCoffee, espresso or cut
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system matrix
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C 0 M 40Y 95K 0
C 22 M 49Y 95K 0
C 43 M 64Y 84K 42
C 4 M 87Y 100K 0
abcdefghiklmnopqrstuvwxyzabcdefghiklmnopqrstuvwxyzGeneva - Body Copy
abcdefghiklmnopqrstuvwxyzAbcDefgHiklmnoPqrstuVWxyzEuphorigenic
BrandingLos Ladrillos The Brick DistrictLa casa del Ladrillo The Brick House - Restaurant & BistroMuelle De Carbon Boardwalk
The concept developed for the logo revolves around our motto of building a community by connecting the locals as well as the tourists. Drawing from the heritage of the site as a former brick manufacturer, we developed an icon that represents the roof of a house. This roof represents our aim to gather everyone in to one community or house. The icon was designed in an abstract way to allow it to continue to grow and to give viewers the opportunity to interpret the logo as they wish.
The colour palette chosen is also drawn from the heritage as well as the ruins that were left behind. The neutral colours are meant to represent the bricks that formed the original building as well as the bricks that were manufactured there.
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marketingMedia StrategyIn order to promote Los Ladrillos, a media strategy needs to be developed where it will involve national and international media communications Advertising Campaigns: News Papers Magazines Customer Programs Channels of distribution: Social Marketing Blog tools A web site of the district with all the information Ipod application Video Marketing
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seasonaL eventsFRUITS FROM THE SEALA CASA DEL LADRILLO RESTAURANT
TASTES FROM LOTALA CASA DEL LADRILLO BISTRO
OUTDOOR EVENT (not avaliable in winter)LA LADRILLERA PARK
FIRE ON THE PATIOLOTA PATH
VENUESLA CASA DEL LADRILLO VENUE
OCEAN VIEWMUELLE DE CARBON
CONTACT WITH NATURELOTA PATH
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swotStrengths Ocean view Nature Historical site Sustainable resources from the sea and earth High potential for economical development International recognition from the mines rescued in 2010 Local technical students
Weaknesses Lack of interest for investors Lack of enthusiasm of community to recover site Technology Trained workers
Opportunities To create sustainable tourism based on resources from the sea Employment opportunities to local community Create new experiences connecting nature, history and community Business expansion for the city and community New image and site for Lota Threats Future earthquakes Wineries in the area that attracts more tourists Seasonal tourism The waters becoming depleted by overfishing
Stake holders and negotiations
EStimated time 6 MONTHS
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12 24 36 48
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EStimated time 8 MONTHS
Planning and design2
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EStimated time 6 MONTHS
TERRAIN PREPARATION3
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EStimated time 8 MONTHS
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EStimated time 12 MONTHS
BUILD AND LANDSCAPE4
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EStimated time 6 MONTHS
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12 24 36 48
EStimated time 3 MONTHS
FINAL RECONDITION5EStimated time 12 MONTHS
BUILD AND LANDSCAPE4EStimated time 6 MONTHS
TERRAIN PREPARATION3EStimated time 8 MONTHS
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Mano a Mano, Piedra PiedraBuilding on the past into the future brick by brick
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