AND WHAT IT MEANS FOR YOUR

RANKINGS

OT Stop!You Naughty Black

Hat Website

The Penguin 2.0 updates is aimed at combating websites that are

trying to artificially influence their rankings in Google with

manipulative link building.

APIRL 24 20123.1%of English searches

were affected

0.1%of English searches

were affected

MAY 26 2012

0.3%of English searches

were affected

OCT 05 2012

2.3%of English searches

were affected

MAY 22 2013

115,000,000

50 %OF SEOERS REPORTED A HIT

BY PENGUIN 2.0during the first month after the

update.

SEARCHES AFFECTED EVERY DAYand that's only within the English language!

PANALISED BENEFIT

14 % 30 %

11 %

15%

60 %

22%

26 %

22 %

NOFOLLW LINK

LINKS WITH SITE URL AS AN

ANCHOR TEXT

LINKS WITH BRAND NAME AS A COMPANY/DOMAIN

NAME

LINKS USING EXACT MATCH ANCHOR TEXT

Site link rations can determine whether you get penalised or benefit

from Penguin 2.0

PENALISES

anti-spam algorithm

LINKS FROM LOW-QULIYTY PAGES WITH LOTS OF

OUTGOING LINKS

A HIGH PERCENTAGE OF LINKS FROM WEBSITE FOOTERS AND BLOG

COMMENTS

A HIGH PERCENTAGE OF KEYWORD-RICH INBOUND

LINKS

POOR LINK DIVERSITY (DIRECTORIES, BLOG ROLLS,

COMMENTS AND FOOTER LINKS)

LINKS FROM WEBSITES IN A COMPLETELY UNRELATED INDUSTRY

LINKS FROM ARTICLES ABOUT AN UNRELATED TOPIC

WRITE QUALITY CONTANTthat gets Social(pluses and shares).

ATTRACT NATURAL LINKSto the content you have.

ENCOURAGE ENGAEMENTand sharing on your site.

BUILD UP YOUR 'PAGE RANK'for quality signals.

ATTRACT MENTIONS/LINKSfrom other influencers.

BUILD UP YOUR RELATIONSHIPSwithin your circles.

TAKE A 'PR' APPROACH TO WEBSITE PROMOTIONby getting mentioned for natural reasons.

DEVELOP A CONTENT STRATEGYthat generates engagement and regular interactions(earned media as opposed to paid).

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