The mission of Project Look Sharp is to provide materials, training and support for the effective integration of media literacy

with critical thinking into classroom curricula at all educational levels.

Project Look SharpIthaca College1119 Williams HallIthaca, NY 14850

Phone: 607-274-3471 Fax: 607-274-1925 looksharp@ithaca.eduwww.projectlooksharp.org

Summer Institute 2011

Day 1

Division of Interdisciplinary & International Studies

Schedule and other key documents on the wiki

Participant list

APP Application Project

Plan Info

Schedule

Mon - Thur:7:30-8:20 breakfast AM: curriculum integration 8:30 start

11:45 LunchPM: Media Production12:45 start 4:00 end

additional lab hours 4-6pm Wed. and Thur.

Friday Presentations 8:30 start

TBD end

After-Hours Options:

Meet at the flagpole or coordinate with participants

Mon. 5:00-7:15: Gorge Hike 7:30: dinner - Viva

Tue. 5:00-7:15: tour of Ithaca 7:30: dinner - Thai

Wed. 4:00-6:00: lab open 7:30: dinner - Moosewood

Thur. 4:00-6:00: lab open

Here

Computer Lab

Here

Upstairs

Goals for the Week

• to introduce participants to the theory and practice of media literacy education

• to introduce participants to the use and application of media production technologies (digital video, blogging, wikis, etc.)

• to help each participant develop a media literacy Application Project Plan (APP) for his/her own educational context

“Media”• Radio

• Internet

• Cell Phones, i-Pods

• TV

• Newspapers, Magazines

• Advertising in All Forms

• Clothing, Food Packaging

• Recorded Music (MP3, CD, etc.)

• Videos, DVDs, Films

• Computer & Video Games

• Books (e.g., Textbooks)

“Media”• Messages conveyed through

visuals, language and/or sound

• (Mass) produced for a (mass) audience mediated by a form of technology

• The producer of the message is not in the same place as the receiver of the message

New Media (since 2000):

the Web, e-mail, IM, chat roomsDVDs, PDAs, digital cameras

Web 2.0

Blogs, Wikis, Podcasts, Texting

FaceBook, YouTube, Napster, Flickr, Second Life, Twitter

Maps

Peters Projection Map

Mercator

African Money

Madagascar Sierra Leone

Somalia Central African Republic

United States Money

Cohortpeople born about the same time in

history, who experience the same historical

influences at around the same

age

Digital Natives

vs.Digital

Immigrants - Marc Prensky, 2001

Hey Prof -r u going 2 b in yr

office today?I need 2 meetwith u asap

about the test.

The average time 8-18 year-olds

spend with media (not school related)

per day?

7:38 hours per day

The average time 8-18 year-olds

spend with media (not school related)

per day?

7:38 hours per day

10:45 hours of media exposure

per day

What are the dominant media

forms?

print :38

movies :25

computer 1:29

video games 1:13

music/audio 2:31

TV content 4:29

• Evaluation• Creation• Reflection• Participation

Media Literacy Capabilities (8 +2)

• Access• Understanding• Awareness• Analysis

plus the desire to do these things, and then to act on them

Multiple Literacies

TraditionalLiteracy

InformationLiteracy

MediaLiteracy

HealthLiteracyNews

Literacy

TechnologyLiteracy

VisualLiteracy

QuantitativeLiteracy

The purpose of media literacy education is to help individuals of all

ages develop the habits of inquiry and skills of expression they need to

be critical thinkers, effective communicators, and active citizens

in today’s world.

• Use writing and reading for inquiry, learning,

thinking, and communication

• finding, evaluating, analyzing, and

synthesizing appropriate primary and

secondary sources

• Integrate their own ideas with those of others

• Understand the relationships among

language, knowledge, and power

CPN Faculty Handbook

Critical Thinking Reading and Writing Outcomes:

Critical Thinking

• Curiosity and the Desire to Question

• Ongoing Engagement in the Process of Inquiry

• Inherent Skepticism

• Value Good Reasoning

• Flexibility and Open-Mindedness

Weak Sense Critical Thinking

vs.

Strong Sense Critical Thinking

Weak Sense - asking questions about things that don’t seem right, defend existing beliefs & knowledge

Strong Sense - being open and ready to question everything, even your own beliefs; being able to modify beliefs in light of new information

Strong Sense and Weak Sense Critical Thinking

Strong Sense and Weak Sense Critical Thinking

Where did students go to get quick access to information…

50 years ago?

100 years ago?

20 years ago?

Where do our students go today?

research a controversial

scientific issue and write one

paragraph

Hate.ComExtremists on the Internet

produced by HBO andThe Southern Poverty Law Center

KEY CONCEPTS OF MEDIA ANALYSIS

1. All media messages are “constructed.”

2. Each medium has different characteristics, strengths, and a unique “language” of construction.

3. Media messages are produced for particular purposes.

4. All media messages contain embedded values and points of view.

5. People use their individual skills, beliefs and experiences to construct their own meanings from media messages.

6. Media and media messages can influence beliefs, attitudes, values, behaviors and the democratic process.

Hate.Com

Extremists on the Internet

produced by HBO andThe Southern Poverty Law Center

QuickTime™ and a decompressor

are needed to see this picture.

KEY CONCEPTS OF MEDIA ANALYSIS

1. All media messages are “constructed.”

Hate.Com

Extremists on the Internet

produced by HBO andThe Southern Poverty Law Center

QuickTime™ and a decompressor

are needed to see this picture.

1. All media messages are “constructed.”

2. Each medium has different characteristics, strengths, and a unique “language” of construction.

Hate.Com

Extremists on the Internet

produced by HBO andThe Southern Poverty Law Center

QuickTime™ and a decompressor

are needed to see this picture.

• Learn common formats for different kinds of texts

• Develop knowledge of genre conventions ranging from structure and paragraphing to tone and mechanics

• Practice appropriate means of documenting their work

• Control such surface features as syntax, grammar, punctuation, and spelling

CPN Faculty Handbook

Knowledge of Conventions Outcomes:

1. All media messages are “constructed.”

2. Each medium has different characteristics, strengths, and a unique “language” of construction.

3. Media messages are produced for particular purposes.

Hate.Com

Extremists on the Internet

produced by HBO andThe Southern Poverty Law Center

QuickTime™ and a decompressor

are needed to see this picture.

1. All media messages are “constructed.”

2. Each medium has different characteristics, strengths, and a unique “language” of construction.

3. Media messages are produced for particular purposes.

4. All media messages contain embedded values and points of view.

Hate.Com

Extremists on the Internet

produced by HBO andThe Southern Poverty Law Center

QuickTime™ and a decompressor

are needed to see this picture.

5. People use their individual skills, beliefs and experiences to construct their own meanings from media messages.

Hate.Com

Extremists on the Internet

produced by HBO andThe Southern Poverty Law Center

QuickTime™ and a decompressor

are needed to see this picture.

5. People use their individual skills, beliefs and experiences to construct their own meanings from media messages.

6. Media and media messages can influence beliefs, attitudes, values, behaviors and the democratic process.

Hate.Com

Extremists on the Internet

produced by HBO andThe Southern Poverty Law Center

QuickTime™ and a decompressor

are needed to see this picture.

"An enlightened citizenry is indispensable for the proper functioningof a republic. Self-government is not possible unless the citizens are educated sufficiently to enable them to exercise oversight.”

Thomas Jefferson

Students should “understand the relationships among language, knowledge, and power.”

Students should “understand how genres shape reading and writing”

Students should “use a variety of technologies to address a range of audiences”

CPN Faculty Handbook

Outcomes Receiving Emphasis: