Post on 03-Apr-2018
7/29/2019 London College of Communication
http://slidepdf.com/reader/full/london-college-of-communication 1/3
London College of Communicationdrives digital publishing momentum
among students with QuarkXPress 9
SUCCESS STORY
The London College of Communication (LCC), oneof the six Colleges that make up the University of
the Arts London and which specialises in graphic
design and advertising, journalism and publishing, suc-
cessfully introduced QuarkXPress 9 as part of the course
programme at the Master of Arts (MA) in Publishing and
saw enthusiastic uptake by students, who produced out-
standing digital publications with the cross-media
design functionality of App Studio.
The MA Publishing at LCC is a one-year full-time course
of around 45 students that come from countries across
the world, including India, Brazil, China, Denmark, as well
as the UK. Students come to the course to establish andadvance their publishing skillset and to take advantage
of the course’s connections with the publishing industry.
The MA Publishing course is at the forefront of digital
developments and actively promotes this aspect of
publishing through course units such as ‘Future
Applications for Digital Content,’ which enables stu-
dents to experiment with the potential for new digital
products. Keith Martin, Senior Lecturer on LCC’s MA
Publishing course, explained: “We are embedding digi-
tal interactive publishing into the course at all levels:
from theoretical and financial considerations through to
practical production. The digital aspect of publishing isincreasingly central to everyone in this industry.”
World leader in media and design courses chooses App Studiofor digital publishing curriculum
With only two weeks of QuarkXPress training under her belt, Gabriela
Sánchez-Curiel Nyssen, a student at the London College of Communication,
produced an interactive iPad app about lifestyle and travel photographer
Francisco Guerrero, featuring picture slideshows, audio interviews and videos.
7/29/2019 London College of Communication
http://slidepdf.com/reader/full/london-college-of-communication 2/3
Martin continued: “QuarkXPress 9 has enabled our students to
produce working digital prototypes and finished iPad magazines
without fuss. This gives our students valuable skills and insights,
and it helps them understand the implications and possibilities of
the developments that challenge today’s publishers.”
MA Publishing students at LCC were required to plan and produce
a digital publication as their assignment for the ‘Future Applications
for Digital Content’ unit, and the majority chose QuarkXPress 9 to
create iPad apps. Gabriela Sánchez-Curiel Nyssen, a graphic
designer with experience working for Time Warner Inc. in Mexico
and now a student at the London College of Communication, used
QuarkXPress 9 to develop one of her digital projects: “I used
QuarkXPress 9 professionally for the first time in a workshop when
completing my MA in Publishing. The college lecturer, Keith Martin,
taught our group some of the features and easy ways to design dig-
ital content. So when we were asked to conceive and complete a
digital publishing assignment for part of the MA assessment,
QuarkXPress 9 was always my first choice.”
Sánchez-Curiel Nyssen continued: “I was astonished at the results
of my digital design project: it looked very professional and
exceeded my expectations. It took me only two weeks to learn
the program and to make the iPad design on QuarkXPress 9, and
I really feel that I got an excellent quality result.”
Sánchez-Curiel Nyssen graduated with a Graphic Design Bachelor
of Arts in 2004, and even though she had twelve years of experi-
ence in the publishing industry, she did not have the skills to code
and realised that QuarkXPress 9 was the way for her to take the
plunge into digital publishing: “QuarkXPress is made for people
like me: it’s easy to learn, very user-friendly, but most of all, it’s atool made for a normal designer, and not for a very specialised
engineer with a PhD in physics, requiring several man-years to
learn and to write the code.”
In London Sánchez-Curiel Nyssen founded Global Transmedia
Publishing, whose business model was presented at the prestigious
London Book Fair in April 2012, where Gabriela was featured as a
publishing innovator: “One of my aims in London has been to learn
how to transfer content to digital devices easily and affordably. Even
with growing demand and economy in Mexico, the current publish-
ing business models do not allow for large expenditure for the
development of apps. The knowledge of how to make apps has
become a must for all designers in this digital publishing era across
all platforms. QuarkXPress is the design tool that I am considering
for designing the tablet digital content for my future clients.”
2 ©2012 Quark Software Inc. All rights reserved
SUCCESS STORY
What the students say:
“The tools were easy to find;
I knew what I had to press when
I wanted to make
something, so in other words,
the product is very accessible.”
“The internal navigation of
the program is quick.”
“QuarkXPress is very similar to
other programs that I have used,
so it was very user-friendly and
easy to use. I liked the
product from the beginning.”
“I used some graphics that I
had made from Adobe and
they worked very well. This
was very important for me.”
“The tutorials at
http://goo.gl/7Eije were really
useful to learn how to work on
scroll bars or take out layers
that I was not using anymore.”
“I really like QuarkXPress.
I really enjoy using it.”
7/29/2019 London College of Communication
http://slidepdf.com/reader/full/london-college-of-communication 3/3
Peter Schaebbicke, Quark European Channel and Education
Programmes Director, commented: “It’s great to see universities
like the London College of Communication raising the bar and
allowing students to explore the intriguing complexity of today’s
publishing industry: from producing and designing content to
delivering it cost-effectively to multiple platforms. Thanks toQuarkXPress, students can learn skills that will help them to stand
out in the ever-evolving publishing sector, where digital is driving
revenue and innovation. Quark supports the education sector with
very affordable pricing for teachers, students, schools, colleges or
universities, who can have access to a professional publishing tool
with a discount of up to 90 per cent on the original price.”
SUCCESS STORY
About Quark
Founded in Denver in 1981, Quark’s vision was to create
software that would lay the foundation for modern
publishing. For 30 years, Quark has delivered on that
promise. Quark’s dynamic publishing solutions are setting
new standards in automated cross-media publishing by
combining the power of XML with flexible layout and
design to automate the delivery of customised, intelligent
communications across print, the Web, and digital media.
©2012 Quark Software Inc. All rights reserved. Unauthorized use and/or reproduction are violations of applicable laws. Quark, the Quark logo and QuarkXPress
are trademarks or registered trademarks of Quark Software Inc. and its affiliates in the U.S. and/or other count ries. All other marks are the property of their
respective owners. 02613CS_IE
North America
Quark Software Inc.
1225 17th Street
Suite 1200
Denver, CO 80203
solutions@quark.com
www.quark.com
+1.800.676.4575
+1.303.894.8888
Europe
Quark Software Inc.
406-408 Strand
London WC2R 0NE
United Kingdom
solutionseu@quark.com
+44 (0)20 7632 5608
Asia
Quark Software Inc.
A 45 Industrial Area
Phase VIII B Mohali 160059
Punjab, India
solutions@quark.com
www.quarkindia.com
+91.172.2299.131
Japan
Quark Software Inc.
West 248 bldg.
2-4-8 Ebisu-nishi
Shibuya-ku, Tokyo
150-0021 Japan
SolutionsJapan@quark.com
japan.quark.com
+81-3-3476-9440
No need to spend money and time to buy and learn a whole suite of applications to
stay ahead of the digital publishing curve: with the cutting-edge capabilities of
QuarkXPress, students can create beautiful, functional digital designs and
publications with a single tool.
QuarkXPress for Education
With QuarkXPress — superior page-layout and design
software — anyone can create professional-quality promo-
tional materials for print, Web, and interactive formats in asingle, affordable application.
Quark offers discounted and volume pricing programmes
on QuarkXPress for qualified education customers.
Whether you’re a graphic design student, design instructor,
school teacher, or university, Quark’s education programme
gives you access to the tools professionals use at a fraction
of the cost.