Location, LB(M)S, Hype, Stealth and Stuff

WhereCamp EU 2010Gary Gale@vicchi

www.garygale.com

Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/

elephant in the room syndrome

stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//

smartphones == LBMS?

4A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00

5JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/

smartphones == only ~21% of total handsets

6

what about the other ~79% … ?

7Robyn Gallagher on Flickr : http://www.flickr.com/photos/robyn-gallagher/505684581/

look over there … stealth data

8CuernaCarSpotterII on Flickr : http://www.flickr.com/photos/volks_rider/4357795445/in/pool-616736@N20

guess what?

9Hugo Durães on Flickr : http://www.flickr.com/photos/hugoduraes/3694537548/in/pool-616736@N20

10marj.p on Flickr : http://www.flickr.com/photos/34691969@N04/3825678092/in/pool-616736@N20

11http://www.readwriteweb.com/archives/google_maps_ditches_teleatlas_in_favor_of_street_view_cars_crowdsourcing.php

12

do you believe the hype?

brtsergio on Flickr : http://www.flickr.com/photos/brtsergio/62795014/

13http://en.wikipedia.org/wiki/Hype_cycle

14

http://www.gartner.com/it/page.jsp?id=1124212

15

the theory of stuff

16Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/

blogrodent on Flickr : http://www.flickr.com/photos/blogrodent/2901325982/

where’s my friends?

jackie121467 on Flickr : http://www.flickr.com/photos/jackieinmi/2717271366/

playtex?

freestuffpage on Flickr : http://www.flickr.com/photos/freestuffpage/529119455/

playtex?

20

playtxt!

fail

22

dodgeball

fail

blogrodent on Flickr : http://www.flickr.com/photos/blogrodent/2901325982/

make some (stealth geotagged) data

25

26

noway on Flickr : http://www.flickr.com/photos/noway/78606643/

28

I don’t feel complete unless I check in

win

Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/

where’s my business?

31

win

mc1968a on Flickr : http://www.flickr.com/photos/mc1968/2514347981/

“where I say I am

win

mc1968a on Flickr : http://www.flickr.com/photos/mc1968/2514347981/

where you think I am

37

fail

Location, LB(M)S, Hype, Stealth and Stuff

WhereCamp EU 2010Gary Gale@vicchi

www.garygale.comhttp://slideshare.net/vicchi

thanks for listening …

Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/