Post on 12-Apr-2017
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Localising Your Site
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Web: www.searchlaboratory.com
Twitter: @searchlabs
Contact details
Ian HarrisCEO
Fifteen years’ web localisation experience
Founded Search Laboratory in 2005
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You will learn…How translators work
Why this is critical for SEO
Localisation options
Hidden pitfalls
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Translation tools
Translation memory
Database of previous translations
We do some nice holidays Welcome to Skyscanner
We do some niceHolidays. Please clickBelow to see how nice
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Memory benefitsCost
Consistency
Speed
Filters
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Why do we care?
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Step 1Welcome to my websiteIt sells:Mountain bikesRoad bikesCycling helmets
Bienvenue sur mon siteNous vendons: VTT Vélos de route Casques de vélo
Welcome to my website
Bienvenue sur mon siteIt sells:Mountain bikesRacing bikes
Nous vendonsVélos de routeVTT
Cycling helmets Casques de vélo
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Step 2Welcome to my websiteIt has a huge range of:Mountain bikesRoad bikesCycling helmets
Bienvenue sur mon siteNous vendons: VTT Vélos de routeCasques de vélo
Welcome to my website
Bienvenue sur mon siteIt sells:Mountain bikesRacing bikes
Nous vendonsVélos de routeVTT
Cycling helmets Casques de vélo
#SLIDMC
Step 3Welcome to my websiteIt has a huge range of:Mountain bikesRoad bikesCycling helmets
Bienvenue sur mon siteIl a une vaste gamme de:VTT Vélos de routeCasques de vélo
Welcome to my website
Bienvenue sur mon siteIt sells:Mountain bikesRacing bikes
Nous vendonsVélos de routeVTT
Cycling helmets Casques de vélo It has a huge range of:
Il a une vaste gamme de:
#SLIDMC
Step 1Welcome to my websiteIt sells:Mountain bikesRoad bikesCycling helmets
Bienvenue sur mon siteNous vendons: VTT Vélos de route Casques de vélo
Welcome to my website
Bienvenue sur mon siteIt sells:Mountain bikesRacing bikes
Nous vendonsVélos de routeVTT
Cycling helmets Casques de vélo
#SLIDMC
Step 1 - SEOWelcome to my websiteIt sells:Mountain bikesRoad bikesCycling helmets
Bienvenue sur mon siteNous vendons: VTT Vélos de routeCasques de vélo
Welcome to my website
Bienvenue sur mon siteIt sells:Mountain bikesRacing bikes
Nous vendonsVélos de routeVTT
Cycling helmets Casques de vélo
#SLIDMC
Step 1 - SEOWelcome to my websiteIt sells:Mountain bikesRoad bikesCycling helmets
Bienvenue sur mon siteNous vendons: VTT Vélos de courseCasques vélo
Welcome to my website
Bienvenue sur mon siteIt sells:Mountain bikesRacing bikes
Nous vendonsVélos de routeVTT
Cycling helmets Casques de vélo
#SLIDMC
Step 2Welcome to my websiteIt has a huge range of:Mountain bikesRoad bikesCycling helmets
Bienvenue sur mon siteNous vendons: VTT Vélos de courseCasques vélo
Welcome to my website
Bienvenue sur mon siteIt sells:Mountain bikesRacing bikes
Nous vendonsVélos de routeVTT
Cycling helmets Casques de vélo
#SLIDMC
Bienvenue sur mon siteNous vendons: VTT Vélos de courseCasques vélo
Step 3Welcome to my websiteIt has a huge range of:Mountain bikesRoad bikesCycling helmets
Bienvenue sur mon siteIl a une vaste gamme de:VTT Vélos de routeCasques de vélo
Welcome to my website
Bienvenue sur mon siteIt sells:Mountain bikesRacing bikes
Nous vendonsVélos de routeVTT
Cycling helmets Casques de vélo It has a huge range of:
Il a une vaste gamme de:
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So…Make sure your SEO vendor knows this
SEO changes must populate the translation memory
Build a robust workflow
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Localisation options
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Your Website
DBBusiness
Logic Web Pages
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Your Website
DBBusiness
Logic Web Pages
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Replicate
EasySites can be differentSites can be locally hostedBusiness logic change must be rolled out 3xDifficult to keep ‘in step’
.co.uk
.fr
.de
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Integrate
Single deploymentFirst translation difficult, second easyAutomated translation workflow
.co.uk
.fr
.de
Your Website
DBBusiness
LogicBusiness
LogicDB
Translation Company
Web PagesWeb PagesWeb Pages
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Proxy
Very easy and fast to deployExcellent for static sitesDynamic content requires work (personalisation, A/B testing, complex business logic)
.co.uk
.fr
.de
Web Pages
Proxy
Web Pages
Translations
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LocalisationIs hard
Proxy is easy first step (test the market?)
Choose your translation company wisely
Estimate the tech time required and double it!
Partial translation is not an option
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Other localisation considerations
Payment options
Use of language Customer service
LegalImages
Logistics
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In summaryEngage with a specialist localisation company
Integrate SEO and translation
Choose your localisation process carefully
Make sure your SEO company gets it
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