A Application

“Turning conversations into customers, in real time, with real

results.” – Adam Root, Co-founder & CTO

VP of Sales@macyenglish

NATIONAL BRANDS

LOCAL VOICE@macyenglish

1.7BILLION

PEOPLEGLOBALLY WILL

USE SOCIAL NETWORKS IN 2013. (eMarketer)

97%of AMERICANS

SAY THEY ARE MORE

LIKELY TO TRY A PRODUCT

OR SERVICE IF A

SOCIAL NETWORK

FRIEND RECOMMENDS

IT. (Cone Research)

102.5MPEOPLE WILL REDEEM A DIGITAL

COUPON FOR ON OR OFFLINE

SHOPPING in 2013. (eMarketer)

80%OF SALES ARE LOSTBECAUSE OF POOR FOLLOW

UP. (Harper College)

@macyenglish

HOW DO YOU GENERATE ROI IN

SOCIAL?

@macyenglish

CASE STUDY |

OBJECTIVE: Drive ROI and leads in Social at

the local level

GOALS:

- Maintain corporate brand standards

- Capture lead data

- Grow customer base

- Competitive stunting

TACTIC: Intent based marketing campaigns

@macyenglish

LISTENING IN REAL TIME

KEYWORDLOCATION INFLUENCE

MISSED CONVERSATIONS |

@macyenglish

IF HER FOLLOWERS OPT IN

To: Sandra To: Sandra

Refer your friends for

Papa Johns Cash!

To: Sandra

Your friend redeemed.

Here’s your Papa

Johns Cash!

CASE STUDY |

CASE STUDY |

RESULTS: 52% lead conversion

TAKEAWAY: SocialCompass can make your

legacy platforms more powerful

“Papa John's searches Twitter for local people who are about to buy pizza and remind them

that Papa John's is a good option. For example, we might find a tweet from a mom about to

go to the symphony and needs to get her kids and the babysitter fed. Immediately, Papa

John's would send a coupon.

"What's so appealing about SocialCompass is the opportunity to target a completely different

kind of market than we hit with mass advertising or direct mail. There is no way to mass

market to just the right customer at just the time they are about to order pizza.

SocialCompass lets us talk to customers one-on-one instead of one in a million.” – Billy

Robinett, Director of Communications, Papa Johns Houston

@macyenglish

CASE STUDY |

TOP INDUSTRIES:

1. Restaurant

2. Health/Fitness

3. Travel

4. Entertainment

5. Retail Shopping

6. Professional Services

@macyenglish

AVAILABLE AS:

WHITE LABEL

MANAGED SERVICES

@macyenglish

?

Macy English | VP of Sales | Macy@HipLogiq.com | 214.254.4716

@macyenglish