Post on 27-May-2015
description
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Local Social Media Essentials for Street Food Businesses
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Susanne Currid
• Marketing Consultant
and founder of The Loop
• Worked with many hospitality brands including Hawksmoor, Byron Hamburgers and Ping Pong Dim Sum
• Author of Build Your Tribe
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Local Hashtags
Find Your Locals
Local Listings
Local Influencers
Local Businesses
Geo Tagging
Chat With Locals
Connect With Your Locals in 7 Steps
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#1 Local Listings
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Google Listings start with Google+• google.co.uk/business/befound.html
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Google+ Where you add your business info
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Facebook – Local Map Search
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Local Listings on Facebook
• Local page listings on Facebook are important too.– Include the keyword
‘street food’ or ‘café’ or ‘restaurant’ in your ‘About’ information
– List your business as food category business
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Category Listing on Facebook• You can also add up to 3 sub
categories
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Local Listings on Twitter
• Add your location to your Twitter profile
• Twitter Nearby coming soon
• See what’s been tweeted nearby whether you follow or not
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#2 Find Your Locals
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Find Your Locals on TwitterWith Advanced Search
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Find Your Locals on Twitter
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Find Your Locals on Twitter
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#3 Chat With Locals
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Chat with your Locals on Twitter
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Local Conversation Monitoring Tools
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Local Trending Stories
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Local Trending Stories
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#4 Local Hashtags
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Local Hashtags• Hashtags are important on Twitter / Instagram /
• Use Place Names– Street names– Post Codes– Area / Town / Village– Abbreviations e.g. #southken
• Use Local Event hashtags.– e.g. #LCW14 – London Cocktail Week
• Also, use just for fun hashtags in local conversations- #icebucketchallenge #throwbackthursday
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Why Use Hashtags?
• Tweets with hashtags = 2x engagement
• 24% of tweets include hashtags (so you stand out more)
• 2 is the optimum number • 3 = decrease in engagement
Source: http://lorirtaylor.com/the-only-hashtag-guide-youll-ever-need/
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Instagram – Hashtag Examples
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#5 Connect with Local Influencers
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Connect with Local Influencers– Restaurant reviewers– Other industry journalists– Food and drink bloggers– High profile chefs– Local personalities– Other popular local tweeters
or instagrammers
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#6 Partner with Local Businesses
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Connect & Partner with other Local Businesses
• Research – get out and chat to your neighbours, network or speak to local trade groups
• Create ‘events’ or ‘collaborations’ which you can tweet about together
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#7 Geotagging
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Geo Tagging
• Geo tagging = attaching location information to e.g. a post, a photo, a tweet or Instagram photo
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Pinterest Geo Tagged Place Pin Example
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Pinterest Geo Tagged Place Pin Example
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Want to learn more about marketing to locals on social media?
– Local Social Media Masterclass Webinar– Coming Soon
–For info visit: www.the-loop.com
– Follow me on :– Twitter @susanne_currid