Brad Tollefsen, Graphically Speaking

@BradTollefsen

Local SEO Ranking Factors

Local SEOTraditional Factors

Vs

Snack Pack

Top 5 LocalizedOrganic Factors

1. Domain Authority of Website

A metric that predicts how well a website will rank on search engines.

Determined by combining other search metrics such as linking domains, total number of links, trust etc into a sing score.

Top 5 LocalizedOrganic Factors

2. Quality of Inbound Links to Domain

• Good links vs bad links

• Local link building ideas

– Blog posts

– Videos

– Host community events

– Sponsor local charities

– Create great community content

Top 5 LocalizedOrganic Factors 3. City, State/Province in Landing Page Title

Top 5 LocalizedOrganic Factors

4. Click Through Rate from Search Results

• CTR = Clicks / Impressions

• Shows Google that your page is relevant

• Make your titles/descriptions compelling

Top 5 LocalizedOrganic Factors

5. Topical (Product/Service) Keyword Relevance of Domain Content

• Is your domain relevant to the keyword?

Top 5 Local Snack Pack Factors

1. Physical Address in City of Search

• Is your business located in the city you want to rank for?

• Must be an actual address, not a home or a PO Box

Top 5 Local Snack Pack Factors

2. Consistency of Structured Citations

• Update if your business has moved

• Name, Address, and Phone Number (NAP)

• 300 – 602 West Hastings St

Vs

• #300 – 602 W Hastings Street

Top 5 Local Snack Pack Factors 3. Proper Google My Business Category Associations

Top 5 Local Snack Pack Factors 4. Proximity of Address to the Point of Search

Top 5 Local Snack Pack Factors

5. Quality/Authority of Structured Citations

Start with the most popular in your industry/location

• Google My Business

• Yelp

• Yellow Pages

• Better Business Bureau

• Canpages

Thank You!@BradTollefsen