© 2009 www.telezent.com

Local SEOExplained

www.Telezent.comSandeep.Arora@Telezent.com

By Sandeep Arora

© 2009 www.telezent.com

What is Local SEO?

Search Engines have become a critical decision making tool.

Over 40% of Searches have a local Intent.

These customers are very close to the decision making process.

Customers want to find doctors, lawyers, restaurants, plumbers, real-estate specialist, etc in their local area.

© 2009 www.telezent.com

What is Local SEO?

Users Google

User's local search may include a subject matter keyword coupled with a locality parameter.

Search Results

If you just type in "exterior painting"- Google will show you a map of exterior painting businesses in your area.

For example "exterior painting , Manhattan", "exterior painting in Manhattan", etc.

Google guesses your location based on your IP and displays local exterior paintings companies.

© 2009 www.telezent.com

What is Local SEO?

The process of optimizing your website and content to rank higher for local searches.

This is critical if you operate a location dependent business.

Painters

Doctors Restaurants

© 2009 www.telezent.com

Why is Local SEO important?

If customers cannot find you online - you have lost business.

Your Website

Your Competition

The potential to attract new customers via local search is huge.

Being present in Local Search Results is not a option anymore.

Grow your Business

A

B

Local SEO is MandatoryC

© 2009 www.telezent.com

How do you do Local SEO?

First determine the right keywords for your business.This process is called keyword research.

Then do competition analysis to find out details about why your customers are ranking high.

Find domain specific and location specific directories/websites.

• Keywords they are using • Links they are getting

© 2009 www.telezent.com

How do you do Local SEO?

Do On-Page Optimization (Optimizing the content of your site to matchthese keyword searches)

Put a business address and phone number on all site pages.

Use the hCard microformat as a component of local search engineoptimization.

Submit your website information to major and local directories andsearch engines.

• Directories• Local Search Engines• Internet Yellow Pages• Meta Search Engines• Data Providers• Blog Listings• Create Location Specific Webpages.

© 2009 www.telezent.com

Search Engines

© 2009 www.telezent.com

Internet Yellow Pages

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Meta Search Engines

© 2009 www.telezent.com

Dominant Player

© 2009 www.telezent.com

Data Providers

© 2009 www.telezent.com

Data Providers

© 2009 www.telezent.com

www.Telezent.comSandeep.Arora@Telezent.com

By Sandeep Arora

Local SEOExplained