Local Search: The New Ways Customers Find Your Business

Post on 13-Feb-2017

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Transcript of Local Search: The New Ways Customers Find Your Business

Local Search: The New Ways Customers Find Your Business

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@ivylmb@Manta

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Manta Director of Customer Acquisition

Meet Ben Burns

Recent changes in Google’s algorithm Why you should target local markets Tips for small businesses

Business listings Mobile-friendly website Lower-investment, high-return content

Overview

Google 3-pack Mobile-friendly Removal of right

rail ads Same for

desktop results

Local Search Updates

Building organic search traffic takes time, but it offers high return on investment

Organic Search ROI

Build backlinks and citations Consistency is key Don’t forget hours of

operation

Business Listings

Use responsive templates Avoid Flash Allow space between buttons

and links

Mobile Friendly Websites

About page Helpful FAQ &

service pages Video

High-return Content

Click on “Attachments” to get more information about our upcoming and on-demand webinars!

Ask a Question

Manta believes in empowering small businesses to achieve success. We’re inspired by your determination and energy. And we understand that every company is unique.

We strive to provide the marketing tools and educational resources you need to stand out, connect with your customers and your peers, and grow your business.

Send us a note and let us know what you’d like to learn from upcoming webinars like this one—events@manta.com