We Reap What We Sow Local Reviews

Fun Facts Fox

Agenda

Why Reviews Are Important

How To Efficiently Funnel Reviews

Where To Direct Your Customers

How To Effectively Manage Reviews

Review & Reputation Statistics

72% of consumers trust online reviews as

much as personal recommendations

52% of consumers are more likely to use a

local business if they have positive reviews

Just 28% of consumers cite location and/or

price as the main decision making factor

…But Getting Reviews Is Difficult!

5

Won’t Happen Overnight

We Reap What We

Sow

‘Bake It’ Into Marketing

Strategy

If product/service is

great, customers will

feel compelled to talk

about it

…But Getting Reviews Is Difficult!

Speak To The

Interaction

Was the business

helpful?

Did they provide

beneficial answers?

Did they set

appropriate

expectations?

Total of 72 reviews for ‘Los Angeles DUI

Attorney’

Efficiently Funnel Reviews

Be aware of review guidelines for each directory

Use for evil and violate

review guidelines

DO DO NOT

Remediate ‘Poor’

feedback as soon as

possible Build a diverse

portfolio of reviews

on separate

platforms

Ignore ‘Poor’

feedback

Direct all users to

leave reviews on

one single local

listing

Efficiently Funnel Reviews (cont.)

Create a ‘Feedback

Page’ on the website

Add a contact form to the

page

Ensure the form has a

field that measures

experience

Excellent

Poor

Efficiently Funnel Reviews (cont.)

If Excellent Was Chosen:

Re-direct the user to a page that provides visibility

to your local listings

Efficiently Funnel Reviews (cont.)

If Poor Was Chosen:

Re-direct the user to a “Thank You” page

Contact the client directly to remediate the

situation

Allows business to handle negative reviews ‘in-

house’

Where should my customers leave reviews?

Varies Between Each Industry

Important To Be On:

Google+ Local

Yelp

Industry-Specific review sites

Utilize GetListed.org's ‘Best US Citation

Sources' tool

Category

City

How Do I Manage Poor Online Reviews?

Poor Reviews ≠ End of the World

1. Address Complaint with the Customer Privately

Heated Emotions

Try reaching out via telephone, email, or social

media

2. Respond Publicly

Shows potential clients that we listen

Feel Free To Connect

LinkedIn

Google+

Twitter

@m_j_gregory

www.localseoupdate.c

om

Q&A